Why Slashing Marketing Budgets Is a Fatal Mistake

Why Every World Cup Team Wants a Hit Song

As the World Cup intensity peaks in the knockout stages, music has become as crucial to a team's campaign as their tactical formation. Julie Hanse, Director of Partnerships at MassiveMusic, joins Tim Elliott to unpack the lucrative business of sports anthems, exploring why global teams and major brands are obsessively investing in sonic strategies, stadium chants, and official tracks to fuel national pride and secure massive commercial wins.

A New Approach to Senior Care for Emiratis

As businesses adapt to a period of economic uncertainty shaped by regional geopolitical tensions, flexibility has become the new constant. Joining Tim Elliott in the studio, Sawsan Shalabi, founder of Rafeeq Connect, discusses navigating today's challenges and explains why shifting focus locally with "Izwetna"—a tailored companionship initiative for Emirati seniors—could be her smartest operational strategy yet.

Can Uncertainty Make Your Business Stronger?

Dubai is doubling down on confidence. After the recent regional conflict, government leaders brought businesses together to protect the emirate's status as a global hub, while launching the new Dubai-it campaign to reinforce resilience and growth. So, what can every business, from startups to SMEs, learn when uncertainty becomes the new normal? Joining Tim Elliott is startup investor and serial entrepreneur Ellen Mannaert, with practical insights on leading through disruption, making smarter decisions, and finding opportunities when the future feels unpredictable.

Is Gold Mispriced? Bullion Hits 7-Month Low as Market Pressures Mount

High inflation, a surging US dollar, and expected interest rate hikes have pushed gold to a seven-month low. With stabilizing oil prices and easing geopolitical tensions further cooling the market, Monetary Metals’ Jeff Rhodes joins Tim Elliott to break down the bearish momentum and discuss whether gold is currently mispriced.

Dubai Car Ownership Costs Soar Amid 30% Fuel Price Hike

As regional developments drive Dubai fuel prices up by 30 per cent, resident motorists face escalating costs. On Mira Business FM, independent financial consultant James Thomas joins Tim Elliott to analyse the true cost of vehicle ownership, breaking down surging insurance premiums, registration fees, Salik tolls, and the financial reality of switching to electric vehicles.