New Patients Now

17 Years of Unfiltered Truth About What’s Really Holding Your Practice Back

29 min · 23. Apr. 2026
Episode 17 Years of Unfiltered Truth About What’s Really Holding Your Practice Back Cover

Beschreibung

What happens when someone has listened to more new patient phone calls than almost anyone on the planet — and then retires? You sit her down and ask her to tell you everything she knows.  Ginger Foretich spent 17 years at The Scheduling Institute, starting as an auditor making mystery calls to dental and orthodontic practices across the country. Over time, she evaluated thousands of practices and hundreds of thousands of front desk interactions. On her final day with the company, she shared the patterns, the misconceptions, and the hard truths that separate practices that grow from ones that stay stuck.  What she's seen is clarifying: most practices lose new patients before anyone ever walks through the door — not because of marketing, not because of clinical skill, but because of what happens in the first 60 seconds of a phone call.  The fix isn't complicated.  It's just rarely implemented correctly.    In this episode, you'll hear:  * The #1 mistake front desk teams make on new patient calls — and why it costs you appointments  * Why individual accountability changes behavior when group training doesn't  * What doctors almost always get wrong when trying to improve their front desk teams  * How the best practices build a culture where certification becomes a way of life — not a stressor  * The one thing Ginger says she’d tell a struggling practice owner on her way out the door

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