Fakatou to OSU! / Ohio State Primetime LIVE 92

Ohio State Buckeyes LIVE 379

Ohio State Buckeyes LIVE 379 Episode Notes Hosted by Mark Rogers (Voice of College Football) with Bucknuts247 Senior Editor Steve Helwagen Presented by FanDuel | OhioStateVOCFB SHOW OVERVIEW Mark and Steve discuss upcoming Big Ten Media Days, five key questions for Ryan Day (from a Pat Murphy Bucknuts piece), Ohio State’s brutal 2025 schedule, offense/tempo concerns, defensive reload, Julian Sayin’s Year 2 expectations, the Michigan game, offensive line questions, and a late recruiting note on RB David Gabriel. They also touch on personal updates (Steve’s Peach Jam trip, air quality issues) and plug Bucknuts.com + the nightly VOCFB main-channel show. KEY SEGMENTS & DISCUSSION POINTS 1. Opening & Personal Updates * Steve reports on a successful Peach Jam trip (Augusta + Rock Hill/Charlotte area): interviewed 12 prospects in 3 days, mixed in golf in Myrtle Beach. * Next week: Big Ten Media Days in Chicago (OSU on Wednesday; six schools per day Tue–Thu). Schedule still TBA. * Brief talk on Canadian wildfire smoke/air quality affecting Columbus and the Northeast. 2. Big Ten Media Days Player Representation (Pat Murphy’s Question #1) * OSU sending safety Jalen McClain, QB Julian Sayin, and WR Jeremiah Smith. * Steve’s take: Logical choices. Media will want Sayin (coming off strong Year 1) and Smith (elite talent on pace for OSU career receiving records in yards, catches, and TDs—likely by midseason). McClain is a returning starter/Iron Buckeye. * Alternatives discussed: Returning captains Brandon Inniss and LT Austin Sierveld; other defensive starters like Kenyatta Jackson or Jermaine Matthews. Media preference for the high-profile offensive stars makes sense, especially with both Sayin and Smith potentially in “contract years” ahead of the 2027 NFL Draft. 3. 2025 Schedule Difficulty Ranking * Chat question from David Green Shields: Where does this OSU schedule rank historically? * Consensus: Among the toughest (if not the toughest) in program history. * Road slate especially brutal: Texas (top-3 caliber), Indiana (defending national champ / top-5–6), USC (top-12–15), Iowa, Nebraska. * Strengthened by Pac-12 arrivals + elite Big Ten core (OSU/Oregon/Indiana expected near the top nationally). * Comparison to 1995 schedule (Boston College, Notre Dame, Penn State, Pitt, Washington, etc.): Very tough, but that team didn’t face the eventual Big Ten champ (Northwestern) and still finished 11-2 (lost Rose Bowl-equivalent path after Michigan loss; played Peyton Manning’s Tennessee in a rain-soaked Citrus Bowl). * Northwestern’s Ryan Musso later admitted they did not want to play that stacked OSU roster (Eddie George, Terry Glenn, Orlando Pace, Mike Vrabel, Shawn Springs, etc.). * Bottom line: Challenges are spaced out but October road games (Oregon/Indiana) will be pivotal. “Take them one week at a time.” 4. Offense & Tempo (Chat Question for Ryan Day) * Big concern from the Indiana Big Ten Championship and Miami games: OSU played slow while trailing in the fourth quarter. * Indiana example: Got ball at own 10 with ~10 min left, methodically drove ~80 yards (play clock often at 9–10 seconds), missed short FG, left Indiana with ~3.5 min and good field position. * Steve: In 50 years of watching, he’s never seen a team trailing late play that deliberately slow and still win. Result-oriented thinking doesn’t erase the process flaw. * Better approach: Play with urgency/tempo to create multiple scoring chances or force the opponent into mistakes with time remaining. * Broader point: Red-zone conversion and situational execution matter more than raw numbers. 5. Defensive Reload (Pat Murphy Question) * Replacing eight defensive starters for the second straight year, including three top-11 NFL picks (Arvell Reese, Caleb Downs, Sonny Styles) + key interior presence Caden McDonald. * Steve: Depth is excellent (“almost too deep”) at most spots, especially linebacker (potentially three-deep). Veteran transfers/returners (Terry Moore, Errol Little Jr., Christian Aliaga, etc.) help. * Real test comes at Texas. Last year’s unit was #1 nationally in most categories—statistically hard to top, but a top-8 ranking would still be excellent. * Key opportunity: Generate more turnovers (last year’s interception totals were modest for such a dominant unit). Matt Patricia will be judged on how the reloaded group meshes. 6. Julian Sayin Year 2 Expectations * 2024 stats: 77% completion (2nd in FBS history behind Bo Nix), 4th in Heisman voting. * Caveats: Struggled in the two biggest games (Indiana/Miami)—10 sacks allowed, three turnovers including a pick-six. Blame shared with the OL. * Spring observation: Looked sharper, bigger, stronger, with more zip. Potential for equal or better overall season, but he’ll face more quality defenses (6–7 vs. ~3 last year). * Situational execution (third downs, red zone, clutch moments on the road) will define him more than volume stats. * Running the ball: Only ~3.5 carries/game last year (net negative due to sacks). More designed runs (7/game for 20–30 yards) could convert third downs and open the passing game. Backup Tavian St. Clair’s spring-game arm strength gives confidence that Sayin can leave the pocket without tanking the offense. 7. Beating Michigan Twice in a Row * Context: Michigan in flux (Kyle Whittingham arriving from Utah, AD Ward Manuel departing after Dec. 31, ongoing transparency/FOIA issues around the $12M report). * Last year’s 28–9 win in Ann Arbor was decisive once OSU settled after an early pick and snow. Underwood must improve dramatically. * Steve’s view: Mostly a “between the ears” issue in recent years (especially the 2024 Columbus loss as heavy favorites). Play to your standard at home; don’t play down to the competition. Day knows the stakes. 8. Offensive Line Questions * Solid pieces: LT Austin Sierveld, LG Luke Montgomery, C Carson Hinzman. * Right side unresolved: RT Phillip Daniels vs. Ian Moore; RG options include Daniels (if slid inside), Josh Padilla, Gabe VanSickle. * Tegra Tshabola (weak link last year) transferred out. * Arthur Smith + OL coach Tyler Bowen must settle the top five (and depth) in the first 2–2.5 weeks of camp. Injuries happen (Sierveld missed time vs. Miami; Moore filled in well). * Goal: Replicate the championship-run form (Oregon/Texas/Notre Dame) rather than the late-season struggles vs. Indiana/Miami. Every other week will feel like a “biggest game.” 9. Steve’s Hypothetical “Truth Serum” Questions for Ryan Day * Offense-focused: 1. After 8–9 months with Arthur Smith, how good can he really be? Can he impact the offense the way Matt Patricia elevated the defense? 2. Mixing Smith’s run-game expertise with Day’s passing background—will the scheme create the layered, complementary, “two steps ahead” attack seen under Chip Kelly in the national title run (and earlier under Tressel)? * Broader tenure questions he’d ask: Relationship with Jim Knowles and what went wrong; working under Urban Meyer; the emotional weight of the four-year Michigan skid; how much of Meyer’s intensity rubbed off. 10. Recruiting Note – RB David Gabriel * Announcing on CBS Sports HQ (~5:30 p.m. ET). Consensus leaning Tennessee. * At OSU he’d be one of several strong backs (Bo Jackson returning for Year 3). Jersey-number chatter (“can’t wear #0 because of Block O”) dismissed as noise. Pay and role will decide it. CLOSING NOTES & PLUGS * Steve on golf form (stuck in the mid-40s; aiming for low 40s). * Next Buckeyes Live likely Wednesday during/after Media Days (time TBD around OSU’s slot). * Nightly VOCFB main-channel show (Mon–Fri, 9 p.m. ET)—calls and chat welcome. * Bucknuts.com for daily content (including the Pat Murphy “5 Questions for Ryan Day” piece). * Brief odds graphic discussion: OSU slim/decided favorite for Big Ten title over Oregon, Indiana, USC, Michigan, Penn State. Host asks chat whether Big Ten titles still matter as much in the Playoff era (historical prestige vs. national title priority). Overall Tone: Constructive, schedule-aware optimism mixed with pointed critiques of late-season 2024 execution (tempo, OL, situational football). Emphasis on process over pure results and the value of complementary scheme under the new offensive staff. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Has Ohio State Lost DGG?! / Insane Sayin Takes / Ohio State Primetime LIVE 94 Presented by FanDuel

Episode Notes: Ohio State Primetime LIVE #94 Presented by FanDuel Hosts: Garrison Gaddy & Riley Barnett (Voice of College Football / OhioStateVOCFB) Date: Tuesday night broadcast KEY TOPICS & HIGHLIGHTS 1. Has Ohio State Lost DGG? (5-star RB recruit) * Tennessee gained momentum with crystal ball predictions; DGG expected to commit to Tennessee the next day (5:30 PM ET). * Hosts acknowledge Tennessee’s strong pitch: higher NIL package, ability to keep high school number, immediate playing time, and family travel support from Canada. * Ohio State viewed as offering more long-term development and program prestige but unlikely to outbid on money (especially vs. their current All-Big Ten RB). * Emphasis that this was always a competitive recruitment (driven heavily by Coach Loughlin); fans who assumed it was a lock were unrealistic. * Strong criticism of toxic Ohio State fans on X/Twitter sending hate/DMs to the recruit — called “unhinged” and damaging to the program’s image. Hosts urge better representation. * Perspective on current OSU RB room (young but talented with Isaiah West, Bo Jackson, etc.) and not overreacting to one high school prospect. 2. “Insane” Takes on Julian Sayin (OSU QB) * Strong defense of Julian Sayin against offseason criticism (especially claims he “lacks fire” or emotion). * Highlights: Highest-rated passer (regular + postseason) last year, Heisman finalist odds, New York invite. * Comparisons: Fire/emotion debates called “low IQ” — references to Joe Burrow, past OSU QBs (Fields, Stroud, McCord, Howard, JT Barrett), and how fire didn’t translate to wins in big games for others. * Critiques of Sayin (pocket awareness, sack avoidance, situational running) are fair, but narrative-pushing and stat-chasing (e.g., demanding 40+ TDs) are overblown. * Third OC in three years noted; high expectations for a redshirt freshman who already beat Michigan and performed well in tough spots (e.g., Texas game drops). * Hosts push back on premature “Tavian Sinclair vs. Sayin” or transfer portal hypotheticals — season hasn’t started. 3. Pat Narduzzi’s Comments (Pitt HC) * Narduzzi criticized the Big Ten and hyped the ACC. * Hosts (and quoted responses) push back hard: Big Ten has dominated recent titles and has a strong historical record vs. ACC. * ACC respected as solid/competitive (Miami, Clemson, etc.), but not on par with Big Ten depth/talent. Riley (Marshall grad) gives a quick shout-out/apology to Sun Belt while defending overall point. 4. Michigan Updates (Ann Arbor) * Ward Manuel stepping down as Athletic Director at end of 2025 (Dec 31). * Discussion around transparency issues, communication failures, and program culture questions (citing John U. Bacon and others). * Rivalry banter with healthy perspective; timing noted for recruiting/portal implications. OVERALL TONE & TAKEAWAYS * Balanced, passionate Ohio State fan discussion — acknowledges disappointments (DGG) but urges realism, positivity, and better fan behavior. * Heavy emphasis on watching film, context, and avoiding knee-jerk offseason narratives. * Fan interaction (e.g., Aaron) keeps energy high. * Sponsors: FanDuel mentioned; website/shop plugs (vocfb.com). Closing: Standard sign-off with O-H-I-O, call-in show tease for Thursday, and appreciation for viewers. Episode Length/Context: Full live show with natural back-and-forth, guest chat, and tangents — typical energetic VOCFB Primetime style focused on Ohio State football news, recruiting, and hot takes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Ohio State Football Karlos May Commitment, Johnson Best Ass. Coach Horseshoe Hangover Live 6

Episode Notes: Horseshoe Hangover Live 6 Hosts: Brad Thomas & Denzel Jones Show: Presented by FanDuel Sportsbook Focus: Ohio State Buckeyes Football, Karlos May Commitment, Defensive Line Recruiting, Larry Johnson, NIL/SEC Media Days OVERALL EPISODE SUMMARY Casual, insightful conversation recapping recent Ohio State recruiting news (heavy emphasis on the defensive line), reactions to SEC Media Days, NIL discussions, and broader program thoughts. The hosts are relaxed (Brad at the beach), optimistic about Ohio State's defensive line class, and praise Larry Johnson extensively. Tone is fan-friendly with film breakdowns, player comps, and recruiting context. KEY TIMESTAMPS & TOPICS (APPROXIMATE FROM TRANSCRIPT) * 0:00 - Intro & Personal Chat Hosts greet Buckeyes fans. Brad and Denzel catch up on weekends/moving. * ~0:36 - SEC Media Days Takeaways Denzel highlights Dabo Swinney (confident/relaxed), Will Stein (loose/impressive). Critique of coaches "baking in excuses" despite massive NIL rosters. Funny anecdote about Brent Venables discussing NIL retention and school finances. Note on programs struggling with other sports funding. * ~3:06 - Karlos May Commitment (Main Segment) * Player Profile: 4-star DT from Birmingham, AL. 6'2"–6'3", 330 lbs. * Professional recruitment; no drama/bidding wars. Ohio State prioritized him (canceled other visits). * Film Impressions: Plays "bully ball" as a junior with quickness, good footwork, excellent hands for his size, strong first step, sheds blocks well. Moves lighter than listed weight. Ran 4x100 relay — impressive athleticism. * Expected to slim to ~305–310 lbs. High-upside interior disruptor. * Social media/recruiting energy: Actively trying to bring teammates to OSU. * ~7:34 - Ohio State Defensive Line Class Overview Class shaping up exceptionally well (potentially historic). * DJ Jacobs: Physical freak, twitchy/natural athlete, program-changer potential. Needs ~15–20 lbs; projects as Year 2 impact player. * Wyatt Smith: Solid technique, good frame (6'6", ~225–240 lbs projected to add weight). Could move inside; natural athlete comparison to others. Exciting long-term upside. * Marcus Fakitu: Massive (6'7", 275 lbs) — likely moves inside, immediate rotational/goal-line impact. * Jameer Weiss (2028? class mention): Sophomore monster (6'4", 270 lbs) — raw but dominant, insane size/strength for age. * Overall: Potentially all 5-stars; best D-line class in OSU history per hosts. Emphasis on "hog mollies" (big, athletic linemen) on both sides of the ball. * ~14:12 - Larry Johnson Praise Strong segment calling him potentially the best assistant coach in the game (15+ years at OSU). Elite producer of NFL talent at DL (DEs & DTs). Hosts debate him vs. Brian Hartline — lean toward Johnson due to position difficulty and sustained excellence. Hartline benefited from QB stability/ball distribution. * ~18:17 - Other Recruits Mentioned * Donahue (Oviedo, WR?): Underrated 6'3"–6'4" find. Strong high-pointing, contested catches, good stride/speed on screens. Frame to add weight (projects DK Metcalf-like). Local kid — hosts excited. * Prince Goldsby (LB): Standout — elite tackler, triggers fast, fills gaps, blitzes well. 6'3"/200 lbs; projected multi-year starter despite LB room depth. * ~20:39 - NIL & Recruiting Transparency Discussion Extended debate on public NIL valuations: * Concerns over young players (16–18) seeing numbers → potential jealousy, locker room issues, agents driving prices. * Examples: High valuations for unproven recruits (e.g., Jacobs at $1.7M cited). Contrast with NFL structure/proven production. * Risks: Overpaying recruits vs. portal vets; harder for lower-rated players to earn snaps; Pandora's box effect. * Hosts see it as pro-like but without caps/structure; weird for high schoolers. * ~28:09 - Wrap-Up Positive episode close. Tease return next Monday. Call to action: Subscribe, like, comment. STANDOUT QUOTES / THEMES * On May: "He played a lot of bully ball... good hands... dominates." "They're eating good in Birmingham." * On D-Line Class: "Best D-line class that they've had ever at Ohio State, honestly." * On Larry Johnson: "I think he's the best assistant coach that's been in the game." * NIL: Transparency creates problems for 17-year-olds; market is wild ("one point seven million" before playing). OVERALL TONE & TAKEAWAYS Optimistic Buckeyes outlook, especially trenches. Hosts blend film study, recruiting strategy insight, and honest program/NIL commentary. Strong focus on defensive talent pipeline under Larry Johnson. Great listen for OSU fans tracking 2027+ classes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

TOUGHEST ROAD GAME? / Ohio State Buckeyes LIVE 378

Episode Notes: Ohio State Buckeyes LIVE 378 – "TOUGHEST ROAD GAME?" Host: Mark Rogers (Voice of College Football) Panel: Tony Gerdeman (Buckeye Insiders / Buckeye Weekly Podcast), Steve Helwagen (Bucknuts247) Guest: Cory Brada (From The Hawkeye of The Storm) Overall Summary This Buckeyes-focused episode opens with recruiting rankings debates, shifts to CFP-era program success (highlighting Iowa’s impressive consistency), and centers on a detailed preview of Ohio State’s challenging road game at Iowa (Kinnick Stadium). The conversation blends historical context, current roster analysis, coaching insights, and Big Ten scheduling notes. It emphasizes Iowa’s defensive identity, close-game struggles in 2025, and the Kinnick atmosphere as a true road test. KEY SEGMENTS & TIMESTAMPS (APPROXIMATE, BASED ON TRANSCRIPT) 0:00 – Early banter & BuckeyeInsiders.com launch * Show introductions, appreciation for viewers, and updates on fall camp timing and Big Ten Media Days. ~2:00 – Recruiting Rankings Discussion (Tony & Mark) * Mass validity of rankings correlating to wins/playoffs/NFL success. * Impact of transfer portal on evaluations. * Debate on whether services drive rankings or react to offers (e.g., Chaz Coleman example). * 247Sports’ fixed 32 five-stars per class criticized; preference for flexible, merit-based stars. * NFL correlation stats: ~40% of 5-stars reach rosters vs. sharp drop-offs for lower stars. * Composite rankings praised for accuracy. ~13:00 – CFP Era Wins/Losses List * Ohio State leads with fewest losses. * Iowa ranks 11th nationally in winning percentage over ~12 seasons (105-49) despite no CFP appearances. * Discussion of consistent programs vs. boom/bust teams (e.g., Nebraska’s decline). * Iowa’s “cruise control” 8-4/9-3 model highlighted. ~20:00 – Non-Blue Blood Coaches (Last 5 Years) * Curt Cignetti (Indiana) tops many lists. * Other names: Mario Cristobal (Miami), Lane Kiffin (LSU), Matt Campbell (Iowa State → Penn State), Bret Bielema (Illinois), Jeff Bromm (Louisville), etc. * Pat Fitzgerald’s potential at Michigan State discussed amid program contrasts. ~30:00+ – Iowa Preview with Cory Brada * Kinnick Stadium atmosphere and history (Steve’s 2017 visit recalled: JT Barrett pick-six opener). * 2017 Iowa upset over Ohio State dissected (turnovers, special teams, Hawkeye talent). * Iowa’s 2025 frustrations: Lost several close games they usually win (Indiana, Oregon, USC, Iowa State) due to one/two-play swings. * Defensive strengths under Phil Parker; questions on turnover production without key departures (e.g., Xavier Nwankpa/TJ Hall). * Quarterback battle: Jeremy Heklinski vs. Hank Brown. Kirk Ferentz’s traditional preference for “safe” options (favoring Brown?) vs. Tim Lester’s desire for downfield shots. Battle likely extends into fall. * Skill players: Tony Diaz, Evan James (transfers), tight ends, etc. * Ohio State road test: Kinnick as one of the toughest environments; potential Big Noon Kickoff. * Cody Haddad “revenge game” note. * Broader Big Ten notes: Scheduling quirks, network picks, and reduced frequency of traditional rivalries due to conference expansion. Later Segments * Water tower removal anecdote, travel recommendations to Iowa City. * Future media days logistics. * Closing plugs and show notes. NOTABLE THEMES & TAKEAWAYS * Iowa as a Road Test: Historically tough at home; Ohio State expected to be favored but warned against complacency. Iowa wins via field position, defense, and late-game execution. * Program Consistency: Iowa’s sustained success (top-12 winning %) often overlooked because of no CFP breakthroughs. * Recruiting/Portal Realism: Services provide value but are imperfect; mass outcomes (NFL hits, team wins) still correlate strongly. * Tone: Analytical, fan-friendly, with humor (Steve’s travel woes, water tower talk) and mutual respect among panelists. Episode Style: Conversational, stats-driven, with screen shares of lists/records. Strong Ohio State focus but fair, in-depth Iowa scouting via Cory. Ideal for Buckeyes fans wanting opponent intel ahead of the 2026 season. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Will Buckeyes Lock In Karlos May!? / Ohio State Primetime LIVE 93 Presented By FanDuel

Episode Notes: Ohio State Primetime LIVE #93 (Presented by FanDuel) Hosts: Garrison Gaddy & Riley Burnett Guest: Michigan Metal (Michigan fan perspective) Source: OhioStateVOCFB (VOCFB.com) Length: ~1 hour (transcript covers full show) KEY SEGMENTS & TAKEAWAYS 1. Carlos May Recruiting Update (Opening Segment) * Top defensive line recruit Carlos May (6'3.5", 305 lbs, #15 national, #5 Alabama) has a commitment set for July 18 at 3:30 PM ET. * Final four: Ohio State, Auburn, Georgia, Florida State (Alabama notably out). * Strong optimism from hosts that Ohio State (Larry Johnson) lands him. * Highlights May’s elite athleticism (track speed, burst, motor, size). Would anchor an already strong 2027 DL class alongside DJ Jacobs, Marcus Fakau, Wyatt Smith, etc. * Larry Johnson praise: Building potentially historic classes despite age and recent staff losses. Southern recruiting pipeline (GA, AL, etc.) is thriving. * Broader context: Ohio State’s success vs. SEC programs helping flip Southern talent. 2. Michigan Internal Drama & Institutional Control (Mid-Show) * Special guest Michigan Metal shares frustration with ongoing scandals, lack of transparency, and drama under Ward Manuel / former President Ono. * Topics: Sign-stealing fallout, Matt Weiss investigation, hockey/basketball/football issues, alleged knowledge by leadership, and "lack of institutional control." * Michigan fan perspective: Embarrassing for the program; wants Ward Manuel out; acknowledges championship but exhausted by constant headlines. * Garrison (Ohio State fan, Michigan-raised) discusses broader pattern of issues, compares to other programs, and calls for accountability (possible postseason implications if findings are severe, though skeptical of major penalties). * Emphasis on integrity vs. winning-at-all-costs culture. 3. Ohio State 2025 Wide Receiver Predictions * Locked-in #1: Jeremiah Smith (X receiver) – generational talent, record-chasing potential, will see heavy usage/YAC emphasis. * Boundary/Z: Devin McKeown (transfer from UTSA) favored as high-upside WR2 – productive stats, speed, experience vs. Power programs. * Slot: Brandon Ennis (veteran, reliable, chemistry with QB) or Kyle Parker (better athlete). * Hosts see strong room depth; Ennis still gets significant snaps as leader/blocker. 4. Ryan Day’s Legacy Season * This is viewed as potentially Ryan Day’s most important season. * Strong roster + challenging Big Ten schedule (Texas, Oregon, USC, Michigan, etc.) sets up opportunity for “immortality.” * Goal: Win Big Ten + National Championship → solidify status alongside legends (multiple titles, strong win percentage in toughest era). * Discussion of 9-3 or better scenarios still leading to playoff success in expanded format. * Optimism around new OC Arthur Smith and overall program direction. Other Notes * FanDuel promo (gambling odds, Ohio State NC favorites). * VOCFB.com / shop plugs (merch, writers). * Light banter on heat, fan questions, and show plugs (Horseshoe Hangover, Calling Show, etc.). * Ends with classic “O-H-I-O.” Overall Tone: Positive and forward-looking on Ohio State recruiting/2026 outlook, balanced with candid rival program discussion. Solid mix of analysis, guest insight, and fan engagement. Great episode for Buckeye fans tracking recruiting, roster projections, and Big Ten landscape. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.