iGaming World: Day to Day

EP575: How Esports Turns Fans Into Revenue

32 min · 24. Juni 2026
Episode EP575: How Esports Turns Fans Into Revenue Cover

Beschreibung

Esports is no longer just a scoreboard; it is becoming a full-scale entertainment economy powered by fans, creators, live data and smarter betting experiences. In this SiGMA Asia panel, Danny Too Cheng Yeow is joined by Mikael Westerling, Kirill Nekrasov and Julius Mariano to unpack where the money is moving next. The discussion explores fan engagement, esports data, latency, AI, brand ambassadors, Gen Z audiences, responsible gaming and the integrity challenges facing regulated operators. From live-stream communities to real-time betting products, this session maps how esports is turning attention into commercial value. Moderator: Danny Too Cheng Yeow, VP of Sales at MediaPro. Speakers: Mikael Westerling, Co-Founder at GRID esports. Kirill Nekrasov, Head of Innovation & R&D at BETBY. Julius Mariano, Founder at YGS Live. Connect with the iGaming community: https://linktr.ee/sigmaworld

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Episode EP580: Mel Ramos Shares Poker Journey and Strategy Cover

EP580: Mel Ramos Shares Poker Journey and Strategy

Step into the world of poker with Mel Ramos (Bit_Coin_babe) as she shares her journey from recreational play to high-stakes strategy at the SiGMA Poker Tour Asia in Manila. Discover how over a decade of experience has shaped her approach to risk, medium buy-ins, and tournament tactics. From poker idols like Michael Adamo to her favorite plays with pocket queens, Mel reveals insights that resonate with both casual players and serious enthusiasts. Whether you’re here for inspiration, strategy tips, or to understand the mindset behind a successful player, this interview is your front-row seat to poker excellence. Guest speaker: SPT Ambassador Mel Ramos (Bit_Coin_babe) Connect with the iGaming community: https://linktr.ee/sigmaworld

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Episode EP577: Asia iGaming: Revenue or Regulation First? Cover

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Episode EP576: How Streamers Build Trust and Engagement Cover

EP576: How Streamers Build Trust and Engagement

The creator economy is booming, and communities are taking center stage. At SiGMA, top content creators reveal how engagement, trust, and consistency are reshaping the affiliate landscape. From micro-influencers with close-knit audiences to AI-assisted content creation, discover what it takes to connect authentically while driving revenue. Learn how streamers, gamers, and creators are navigating risks, balancing partnerships, and building long-term loyalty with their audiences. Whether you’re a brand, operator, or aspiring influencer, this discussion dives deep into the strategies, challenges, and trends defining content-led marketing in gaming today. Moderator: Trudy Kerr, SiGMA Stage Host Speakers: -ZenPro, Streamer -Nikkinikki, Content Creator & Streamer -BuhokGaming, Content Creator -Kidlat Gaming, Streamer -Kuys Jayyy, Gamer & Streamer Connect with the iGaming community: https://linktr.ee/sigmaworld

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