The 60 Second Podcast
Send us Fan Mail [https://www.buzzsprout.com/2298491/fan_mail/new] What’s the fastest way to lose trust in a new market? It’s not pricing. It’s not product. It’s language. In this episode of The 60 Second Podcast, Matt McCoy sits down with Bryan Montpetit, CEO of Reviver Global, to unpack a simple but often overlooked truth: if your customer doesn’t understand you, they won’t trust you. Bryan shares a powerful personal story from a vulnerable moment in a hospital that perfectly illustrates what many companies get wrong when expanding globally. This is a short, sharp reminder that communication isn’t just a function — it’s the foundation of trust.
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