The Automotive Advertising Podcast
Three drafts this week: NFL, WNBA expansion, WNBA regular. Can data tell you who someone is going to become? Ai is reshaping scouting and dealership lead-scoring, but both still come down to people, not predictions. Your dealership runs this same draft every month. AI scores the lead, ranks it, predicts conversion. Dealerships using AI-managed lead systems are converting at 26% higher rates. But the lead still becomes a conversation. And the model's output becomes context — not conclusion. The car business has always been a people business. The question is whether it still will be.
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