The Future is Old
Today’s guest is Ken Dychtwald, the founder and CEO of Age Wave, which works with companies to serve a growing aging population. He talks with us about marketing to older adults, the history of the aging movement, and tapping into the potential of aging adults. You can follow Ken’s work at agewave.com [https://agewave.com/]. You can purchase Ken's newest book, Radical Curiosity: My Life on the Age Wave [https://bookshop.org/p/books/radical-curiosity-my-life-on-the-age-wave-ken-dychtwald/cd946b3f5f48bec1?ean=9781951213817&next=t].
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