Celebrating Moms in the Beauty Industry: Insights from Industry Moms & Salon Owners

Episode 90: Guest Experience Series - Let Your Feed Be Your First Impression

Contact Heather: helloheatherpod@gmail.com Interested in a Class at your salon OR Coaching: CLICK HERE [www.heatherpodlesney.com/contact] Grab the Know Your Numbers Worksheet: CLICK HERE [www.heatherpodlesney.com/knowyournumbers] Summary In this episode of the Hair Hustle Podcast, Heather Podlesney discusses how your social media feed is your first impression and shares practical strategies for stylists and salon owners to attract and retain clients through effective social media use. She emphasizes the importance of authenticity, consistency, and leveraging both old and new school tactics to build a strong online presence. Chapters 00:00 Introduction to the Guest Experience Series 03:08 The Importance of Social Media for Stylists 05:54 Building Your Brand Through Social Media 09:00 Creating Engaging Content for Your Audience 11:45 The Four Pillars of Social Media Posting 18:16 Encouraging Client Engagement and Retention 21:59 Actionable Steps for Social Media Improvement Keywords social media marketing, client attraction, salon branding, social media tips, hairstylist marketing, guest experience, online presence, social media strategy, client retention, personal branding Mentioned in this episode: www.heatherpodlesney.com/knowyournumbers www.heatherpodlesney.com/contact www.heatherpodlesney.com/contact

Episode 89: Guest Experience - THE Controversial REBOOK

Contact Heather: helloheatherpod@gmail.com Interested in a Class at your salon OR Coaching: CLICK HERE [www.heatherpodlesney.com/contact] Grab the Know Your Numbers Worksheet: CLICK HERE [www.heatherpodlesney.com/knowyournumbers] Summary In this episode, Heather Podlesney discusses the importance of pre-booking for hairstylists, debunking myths and sharing practical strategies to build a sustainable business. She emphasizes how pre-booking enhances client retention, income stability, and professional confidence. Chapters 00:00 Introduction to the episode and topic overview 00:32 Debunking social media myths about not pre-booking 01:23 The shift in industry perspectives on pre-booking 02:22 Why pre-booking is vital for a sustainable business 04:45 Understanding the 65% pre-book rate benchmark 05:44 Common reasons stylists avoid asking for rebooking 06:15 Reframing the conversation: Helping clients maintain their look 07:52 How to plant the seed for rebooking during the service 09:20 Using confident language to secure future appointments 10:43 Handling client hesitation and follow-up gracefully 11:41 The importance of professional communication and client experience 12:10 Action steps: Improving pre-book rates and business sustainability Keywords hairstylist, pre-booking, client retention, salon business, sustainable income, hair industry, booking strategies Mentioned in this episode: www.heatherpodlesney.com/contact www.heatherpodlesney.com/knowyournumbers www.heatherpodlesney.com/contact

Episode 88: Guest Experience Series - Salon Sensory Audit

Summary In this episode, Heather Podlesney explores how salon environment impacts guest experience, emphasizing sensory elements and intentional space management to create a welcoming atmosphere. Perfect for stylists, salon owners, and independents looking to elevate client satisfaction without high costs. Chapters 00:00 Introduction to the Guest Experience Series 00:56 Why Environment Matters for All Salon Types 01:49 Creating a Positive First Impression 02:48 What Clients See in the First 10 Seconds 03:56 Incorporating the Four Senses in Your Salon 05:06 Conducting a Self-Assessment of Your Space 07:19 The Power of Scent and Seasonal Ambiance 09:09 Music and Sound Environment Tips 10:58 Greeting Clients Effectively Without a Front Desk 13:21 Control and Enhance Your Salon in a Suite Setting 15:08 Actionable Steps for All Salon Types 16:09 Conducting a 10-Second Salon Audit 16:34 Wrapping Up and Next Steps Keywords salon environment, guest experience, sensory marketing, salon tips, client retention, salon decor, ambiance, customer service, salon management Mentioned in this episode: www.heatherpodlesney.com/contact www.heatherpodlesney.com/knowyournumbers www.heatherpodlesney.com/contact

Episode 87: Guest Experience Series - Say THIS or Say THAT?

Contact Heather: helloheatherpod@gmail.com Coaching Interest: HERE [www.heatherpodlesney.com/contact] Free Know Your Numbers Worksheet: HERE [www.heatherpodlesney.com/knowyournumbers] InSalon Class: HERE [www.heatherpodlesney.com/contact] Summary In this episode, Heather Podlesney launches a new guest experience series focused on improving client interactions in salons. She shares practical scripts, tips on effective communication, and strategies to build trust, upsell, and enhance guest satisfaction. Chapters 00:00 Introduction to the Guest Experience Series 00:27 Why Guest Experience Matters in Salons 01:20 The Power of Words and Trust 02:15 The Consultation: Setting the Stage 03:39 Swapping 'What Are You Looking For?' for Open-Ended Questions 05:52 Guiding Clients with Descriptive Questions 07:07 Handling Client Pictures and Self-Consciousness 08:25 Discussing Budget Without Making Clients Uncomfortable 11:08 Confirming Client Goals and Desires 11:53 Using Feedback to Identify Client Problems 13:18 Encouraging Client Feedback and Problem Solving Keywords guest experience, salon tips, client trust, communication, consultation, upselling, hair styling, salon success

Episode 86: The Mental Load and How it Shifts from Emotional to Physical

Contact Heather: helloheatherpod@gmail.com Interested in a Class at your salon OR Coaching: CLICK HERE [www.heatherpodlesney.com/contact] Grab the Know Your Numbers Worksheet: CLICK HERE [www.heatherpodlesney.com/knowyournumbers] Summary In this episode, Heather Podlesney discusses the mental load faced by working moms and industry professionals, sharing practical tips for resetting and protecting energy. She emphasizes the importance of setting boundaries, getting mental clarity, and prioritizing self-care to thrive both personally and professionally. Chapters 00:00 Introduction and episode overview 00:58 The mental load faced by working moms 01:57 Heather's personal marathon experience and need for reset 02:50 Upcoming guest experience series in June 03:50 Understanding the mental load and its misconceptions 04:45 The mental load as an invisible layer of busyness 06:55 The importance of honesty and getting things out of your head 07:52 Techniques to manage mental load and regain clarity 09:56 The concept of bouncing back and consistency 10:27 Self-reflection and being kind to yourself 11:42 Recognizing moments of clarity and taking action 12:28 Protecting your energy and setting boundaries 13:14 Protecting days off and creating sacred time 16:18 Stopping mental load from living in your head 18:09 The Big Three technique for daily focus 19:48 Conducting a calendar audit and identifying drains 21:55 Tools to protect your time and energy 23:47 Treat your energy as a resource and prioritize self-care 24:54 Final thoughts and encouragement for a reset Keywords mental load, self-care, boundaries, working moms, productivity, energy management, reset, work-life balance, industry tips Mentioned in this episode: www.heatherpodlesney.com/knowyournumbers www.heatherpodlesney.com/contact www.heatherpodlesney.com/contact