Levi Worts: Output vs. Outcomes - AI Traps to Avoid

Morten Revsbech: What Marketers Need to Know About Sales

Morten Revsbech started his career guarding the Queen of Denmark. Now he helps sales teams and business owners stop chasing the wrong leads and start closing more of the right ones. In this episode of the LiftKit Marketing Podcast, Morten joins John Hoeft and Danielle Schermerhorn to talk about why sales and marketing are still fighting each other, and what it actually takes to fix it. Morten is a Sandler certified sales trainer and coach based in Tampa Bay, and he brings a no-fluff perspective on the sales process most marketers have never been handed. In this episode you'll learn: Why smarketing matters more now than ever in B2B The Sandler 7-step sales methodology and what marketers can take from it How to build a service level agreement between sales and marketing Why 97% of salespeople never ask for referrals (and what that's costing you) How agencies can build an outbound process that actually scales Subscribe to the LiftKit Marketing Podcast and find more episodes, guest nominations, and resources at LiftKitMarketing.com [http://LiftKitMarketing.com].

David Kirkdorffer, How LLMs Evaluate Your Brand

Episode 16: What insights can AI provide about your brand when no one is watching? David Kirkdorffer, a leader in B2B growth marketing and a strategic advisor, joins John and Danielle to discuss why brand visibility in the AI era hinges less on technical optimization and more on the clarity, consistency, and narrative you've crafted across the internet over time. Covering everything from the buyer journey to the attribution mirage, David leverages over 20 years of B2B marketing expertise to engage in one of the most crucial discussions marketers need to have right now.

Serena Christiansen, Learning and Development Strategist at ICW Group: Exiting out of Marketing

In this episode, Serena Christianson tackles a question more marketers are asking than will admit: what do you do when marketing stops being the right fit? Serena shares why walking away from a career you invested in is not failure, how the sunk cost fallacy keeps talented people stuck, and why your winding, unconventional path is actually your biggest differentiator. She also delivers some of the most practical job search advice you will hear, from resume fonts that beat applicant tracking systems to networking strategies that open doors. A must-listen for marketers navigating a career pivot, a layoff, or just wondering if there is something better on the other side.

AJ Kumar, Limitless Company & Guru Inc. - Are You The Next Big Media Company?

AJ Kumar has spent 15 years helping founders, CEOs, and experts stop being their industry's best kept secret. As the founder of The Limitless Company and author of Guru Inc., he's built personal media companies for clients like Neil Patel, turned a wellness blog into a brand generating over 10 million in revenue, and co-founded the agency Single Grain. In this episode of the LiftKit Marketing Podcast, John Hoeft and Danielle Schermerhorn sit down with AJ to talk about what it really takes to build a personal brand that drives business results. In this episode you'll learn: How to move up the "guru ladder" from generalist to recognized authority Why AJ believes YouTube is becoming the new Hollywood His ROAC framework for measuring the ROI of organic content Why the smartest use of AI isn't automation, it's making yourself smarter What companies like ClickUp are doing by hiring actors instead of paying influencers How to find your content format and why perfect practice beats just showing up

Mordy Orberstein, Head of Brand at SE Ranking - Does Your Website Even Matter Anymore?

Episode 13: In this episode, Mordy Oberstein, Head of Brand at SE Ranking, tackles the questions every marketer is asking right now: Does your website even matter, and is SEO dead? Mordy shares why brand identity is the step most companies skip, why that one gap breaks everything else, and what LLM visibility actually means for how your brand shows up in an AI-driven world. He also breaks down the real role of your website when AI is answering questions before anyone clicks. A must-listen for brand leaders and marketers rethinking where to place their bets in search and beyond.