Unpacking The Secret History Of The Suzuki V-Strom

How To Build A Better Bike Show In The 2020s

Two things you’re likely to find at a motorcycle event are bad food and bad music--is it really necessary in this short life to hear another cover of Highway to Hell? There’s a man up here in the northeast who’s attempting to change all that. The Moto Craft fest has morphed from a big city event to a country shindig. Think Born Free with fewer choppers and Panheads Forever tattoos. Alex de Cartier joins the show to talk about the shortcomings of traditional shows, the pitfalls of staging an in-the-flesh event in a virtual world, and why live music at a motorcycle event doesn’t have to suck. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Perfect Motorcycle For Surviving The Apocalypse

Do you have 600 cans of chickpeas next to 400 tins of peaches in your bunker? Do you think fuel-injection is a government ploy to plot your every move across the landscape? If you answered yes to either of those questions (or if they gave you reason to pause) then this week's show is unmissable. The two-wheel-drive Rokon is the oddest motorcycle you've never seen in the flesh. And, at 60-plus years old, it's also the second-longest continuously-produced motorcycle brand in America. Take that Indian. The Rokon is proof that a niche within a niche is a sound business plan. Company owner Tom Blais gives The Lowdown the lowdown on staying the course. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Indian Motorcycles Takes A Hard Shot At Harley-Davidson

Indian motorcycle have a new owner and a new CEO and they're gunning for Harley-Davidson. As the cruiser market shrinks, the competition between America's two brands, in the wake of unconfirmed reports of Indian's controversial and inflammatory new initiative, becomes personal. New Harley CEO Artie Starrs is mocked for his pizza and golf past, while Indian boss Mike Kennedy (ex of Harley-Davidson) is held up as the real-deal rider. But beyond the hyperbole, we delve into the effectiveness of political-style attack ads. Is taking down your competition a way to gain market share, or do you risk alienating the exact same people you're attempting to lure into your camp? Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

How An Industrial Design Firm Shaped KTM's Motorcycles

From irrelevance in the mid-'90s to Europe's best-selling brand to near collapse--KTM surfed high on the waves yet nearly succumbed to the troughs. But there's far more to the story than COVID-era overproduction and camshafts with substandard metallurgy. Industry watcher Michael Uhlarik takes us through KTM's backstory with a special emphasis on its unusually intimate relationship with Kiska, the industrial design firm who shaped the motorcycles, the messaging, and the meaning of the brand. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Here's The Story Behind Motorcycle Dealership Fees

Many things in life are perplexing, but none more than this: buy a pack of Sweet Caporal cigarettes from old Mrs. Harrison down at the general store, and she doesn’t charge a separate fee for handing them to you or for having them shipped to her store. And yet, when you buy a motorcycle, the price on the manufacturer’s website isn’t what we pay at a dealership, because it's subject to shipping fees and setup charges as separate line items. Why isn’t there just one price? The National Powersports Dealers Association is lobbying for just this. But, alas, it’s not as simple as it sounds. Longtime dealership man and NPDA board member Mark Sheffield joins us to untangle the bizarre and byzantine pricing practices of the motorcycle industry. All this on The Lowdown Radio Show. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]