The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid

Inside the Playbook: Omar Grant on His Rise to Roc Nation Co-President

In this clip from The Manager’s Playbook, Omar Grant breaks down the strategy behind building a real career in the music business. Omar reflects on his rise from Bronx DJ and Columbia Records intern to Rihanna’s A&R and co-president of Roc Nation, sharing the lessons that shaped his path: patience, artist development, trust, relationships, and doing the work most people never see. He also explains what made Roc Nation different, why authentic marketing has to start with understanding the artist, and why copying another artist’s rollout is rarely a real strategy. A sharp conversation for aspiring music executives, artist managers, A&Rs, marketers, independent artists, and anyone trying to understand how long-term careers are actually built. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/6V9sf8DiDrf8EmOspp48OH?si=7iM5Mi76QAKBwVyzQc8zeQ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook]

Inside the Playbook: Omar Grant on Why Record Labels Don't Develop Artists Anymore

In this clip from The Manager’s Playbook, Omar Grant breaks down why artist development no longer lives only inside record labels. As Rihanna’s longtime A&R, former Roc Nation co-president, and founder of Chapter A.R.T. Music Publishing, Omar has seen how real development actually happens: through time, trust, taste, honest feedback, and the right people around the artist. Omar explains why producers, managers, and trusted creative partners now often play the role traditional A&Rs used to own. He also gets into building trust with artists like Rihanna, hearing great records in rough demos, why trend-chasing is not real A&R, and how songs go from good to great. A sharp conversation for artists, managers, producers, songwriters, aspiring A&Rs, and music executives trying to understand how long-term careers are really built. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/6V9sf8DiDrf8EmOspp48OH?si=7iM5Mi76QAKBwVyzQc8zeQ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook]

Inside the Playbook: Omar Grant on the Bar for Rihanna’s Next Album

Rihanna’s next album isn’t just another release. It comes with the weight of everything she’s already done. In this episode, A&R executive Omar Grant breaks down the pressure behind new Rihanna music, why following records like “We Found Love,” “Diamonds,” “Work,” and Anti is so difficult, and what it takes to make songs that actually last. Omar talks about global writing camps, creative briefs, Rihanna’s own A&R instincts, the problem with mediocrity in today’s music, and why artists, writers, producers, and executives need to care more about quality, storytelling, melodies, choruses, and real development. A sharp look inside the music business, the A&R process, and the standard behind timeless records. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/6V9sf8DiDrf8EmOspp48OH?si=7iM5Mi76QAKBwVyzQc8zeQ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook]

The Manager’s Playbook 072: Omar Grant - Rihanna, A&R, Roc Nation, Artist Development, Songwriting, Music Publishing & AI

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Omar Grant, Rihanna’s longtime A&R, former Roc Nation co-president, and founder of Chapter A.R.T. Music Publishing. Omar breaks down what real A&R looks like today, why great records feel harder to find, and how Rihanna’s creative instincts continue to raise the bar for the entire music industry. He shares how global writing camps, creative briefs, honest feedback, and deep artist trust all shape the records that actually last. This conversation goes beyond hit songs. Omar explains the difference between viral moments and timeless copyrights, why artist development still matters, and how aspiring A&Rs, managers, songwriters, producers, and music executives should think about taste, quality control, and creative leadership. We also get into modern music publishing, the future of A&R, and Omar’s new platform Who’s Your A&R, built to give artists and creatives the kind of feedback most people never get access to. A masterclass in A&R, artist development, songwriting, and building music that stands the test of time. Simply put, a conversation like this doesn't come cheap. If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://form.typeform.com/to/JNELnGw9?utm_source=xxxxx&typeform-source=bit.ly#fbclid=xxxxx&gclid=xxxxx Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/@managersplaybook] New episodes drop Sundays @ 10am ET

Inside the Playbook: Lecrae on the Business Behind Reach Records

In this clip from The Manager’s Playbook, Lecrae breaks down the business behind Reach Records and what it really takes to run an independent label. He explains how Reach operates with a 20-person staff, 11 artists, multiple departments, and four studios in Atlanta, while also sharing how he balances being both Artist Lecrae and CEO Lecrae. Lecrae also gets into marketing budgets, recoupment, expensive features, and why he believes in spending as momentum builds instead of betting big too early. A valuable listen for independent artists, artist managers, music executives, and anyone studying how to build a real music business. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/5DBsFfmC1YCHzhwn1dlHlH?si=MO71e6ZmSzanB7atasJ3QQ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook [https://www.youtube.com/@managersplaybook]