The Matthews Mentality Podcast
Kyle Matthews interviews Stephen Smith, founder and CEO of HOTWORX, a 24-hour infrared fitness studio franchise that has grown to over 800 locations since opening its first studio in 2017 after a Jamaica conversation sparked the “yoga in a sauna” concept and a patented infrared fitness sauna. Smith explains HOTWORX's model—app-based access and booking, isometric sauna sessions (30 minutes) and HIIT sauna workouts (15 minutes) using cycling, a total body trainer, and a patented dual-tank rower—plus the claimed benefits of heat, infrared energy, and “3D training.” He shares his entrepreneurial path from opening Bodyplex at 22 to Planet Beach franchising, key franchising lessons, scaling practices like one coach per 50 locations, a “10/10 work ethic” hiring rule, and the launch of Diet Trax and AI-driven TrainingTRAX with Body Vision and 90-day challenges, while targeting 2,000 locations by 2030. 00:00 Work Ethic Filter 00:48 Meet Stephen Smith 02:41 Scaling to 800 Studios 04:13 What Is HOTWORX 06:28 Infrared Training Science 08:38 Jamaica Lightbulb Moment 09:55 Early Entrepreneur Roots 12:29 Bodyplex Leap of Faith 15:52 Golds Gym Lessons 17:30 Planet Beach Franchising 18:51 Franchisor Playbook 21:46 Work Life Balance Debate 23:15 Motivation and Football Mindset 26:30 From Fitness to Tanning 27:25 Reinventing Planet Beach 28:24 Naming HOTWORX 29:11 Launching the First Studio 29:46 Turning Customers into Franchisees 31:23 Scaling with Coaches 33:22 Ambition and Growth Mindset 34:30 Diet Trax to TrainingTRAX 36:44 Gamified 90 Day Challenges 37:15 Body Vision and AI Coaching 39:32 AI for Operations 41:11 Exit Plans and IPO Talk 41:57 Workations and Balance 42:52 Advice for Younger Self 45:30 Wild Entrepreneur Stories 49:14 Wrap Up and Where to Find HOTWORX
120 Folgen
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