The Wellness Journal by Willa Krause Skin Care
In this episode, I’m joined by Elmarie Louw, Willa Krause Skin Care [https://www.willakrauseskincare.co.za/]'s Woman of the Year 2025 and the owner of Basiliah Beauty Salon in Pretoria. [https://www.instagram.com/basiliah_beauty_salon/?hl=en] With nearly two decades in the beauty industry, Elmarie shares what she’s learned about skincare, leadership, and what clients are really looking for when they walk into a salon. We talk about why great skincare goes far beyond products, how education and listening build lifelong client relationships, and why ageing well is more about confidence, mindset, and self-respect than chasing perfection. This conversation also dives into leadership in the beauty industry, building a business from small beginnings, mentoring therapists, and staying grounded through challenges. Above all, this is a conversation about purpose, serving people well, believing in yourself, and changing lives one client at a time. ____________________________ Shop Willa Krause Skin Care [https://www.willakrauseskincare.co.za/] Follow Basiliah Beauty on Instagram [https://www.instagram.com/basiliah_beauty_salon/?hl=en] Find out more about the host, Karmen Wiid [https://karmenwiid.com/]
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