TheOutlier Podcast

What's the Future of Community Banking? Brian McEvoy, CRO at Webster Five Bank

18 min · 8. Mai 2026
Episode What's the Future of Community Banking? Brian McEvoy, CRO at Webster Five Bank Cover

Beschreibung

How should community banks compete with fintechs, grow deposits, and rethink the branch in 2026? Brian McEvoy, Chief Retail Officer at Webster Five Bank, joins The Outlier Podcast to share a candid playbook for the future of retail and community banking. In this episode, host Anurag Mukherjee sits down with Brian — a retail banking leader with deep experience at TD Bank and Cynoverse before stepping into his current role at Webster Five — to unpack the strategic questions every community bank executive is wrestling with right now. What you'll learn in this episode: * Why the era of the "primary bank" is fading, and what consumers' multi-bank wallets mean for community institutions * The biggest underserved opportunity in retail banking today: small business customers stuck between branch-level micro accounts and full commercial banking * How to balance deposit growth with new household acquisition — and why it's not a 50/50 split * Why community banks can't afford to bet wrong on digital, and how Webster Five evaluates fintech API integrations * The real role of data and hyper-personalization — and why blanket marketing campaigns no longer work * Brian's honest take on the future of the bank branch: why physical locations still matter as a trust signal, even as transactions go digital * Why "don't chase Chase" is the right mindset for community bank branch strategy * How small businesses still expect a relationship manager, and what that means for branch staffing Key moments: (00:00) Introduction to Brian McEvoy and Webster Five Bank(01:32) What keeps a retail banking leader going(02:53) The future of retail banking and the erosion of "primacy"(05:19) Small business banking: the biggest gap in community banking(06:00) Deposit growth vs. customer acquisition: how to prioritize(09:01) Competing with fintechs through human connection and digital(12:26) Data, AI, and hyper-personalization in retail banking(16:40) The evolving role of the bank branch(20:01) Why community bank stories deserve to be told About the guest:Brian McEvoy is the Chief Retail Officer at Webster Five Bank, a community financial institution based in Massachusetts. He oversees retail branches, the contact center, digital banking, wealth management, and small business banking. His career spans senior leadership roles at TD Bank and Cynoverse, giving him a rare dual perspective across national and community banking. About the host:Anurag Mukherjee hosts The Outlier Podcast, a series of candid, high-signal conversations with banking, credit union, and fintech leaders who challenge the status quo. Each episode is built to be operator-level, sharp, and packed with insight you can apply inside your own institution. Who this episode is for: * Community bank and credit union executives * Retail banking and branch network leaders * Chief retail officers and heads of consumer banking * Fintech founders selling into financial institutions * Small business banking strategists * Digital banking, CRM, and data leaders in financial services If you lead retail at a community bank, run a credit union, or build fintech products for financial institutions, this episode gives you a clear, contrarian view on where retail banking is heading — from someone running it day to day. Subscribe to The Outlier Podcast for more conversations with banking and fintech leaders who think differently. New episodes drop regularly, featuring practitioners who've actually built, scaled, and transformed financial institutions. Follow, rate, and review on Apple Podcasts to help more banking leaders find the show. Topics covered: community banking, retail banking, future of banking, fintech disruption, small business banking, deposit growth, customer acquisition, bank branch strategy, digital banking, hyper-personalization, banking data strategy, embedded finance, challenger banks, relationship banking, banking podcast, retail banking podcast.

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56 Folgen

Episode Adam Boyd on Joining Rate, the Future of Consumer Lending & Why AI Isn't a Cost Play Cover

Adam Boyd on Joining Rate, the Future of Consumer Lending & Why AI Isn't a Cost Play

The consumer lending ecosystem is undergoing a massive paradigm shift. In this episode of The Outlier Podcast, host Anurag Mukherjee sits down with Adam Boyd, the newly appointed President of Consumer Lending at Rate (formerly Guaranteed Rate).With a distinguished 25-year career spanning major institutions like Bank of America, TD Bank, and Citizens, Adam breaks down what it takes to scale a lending business in a volatile market. He shares the exact playbook he used to transform Citizens' home equity division from a stagnant portfolio into the #1 home equity originator in the country by completely rebuilding the customer onboarding workflow.Now at Rate, Adam discusses the company's aggressive strategy to pivot from a best-in-class mortgage lender into a comprehensive financial, personal, and mental wellness platform.Tune in to discover why traditional personal financial management (PFM) apps fail to scale, how to separate genuine AI use cases from market hype, why home equity lines of credit (HELOCs) represent a permanent structural shift in consumer behavior, and why authentic leadership is the ultimate corporate differentiator.Key Discussion Points & TakeawaysThe Strategic Wellness Pivot: Moving beyond transaction-centric banking to build a "love brand" anchored across three critical dimensions: financial, personal, and mental wellness.The Reality of AI in Lending: An analytical framework for separating high-value automation from "snake oil" vendor solutions. Why AI should be viewed as an experience enhancer and a tool for agentic back-office workflows, rather than a pure cost-takeout play.Data Dimensions vs. Advanced Analytics: Why traditional statistical modeling out-performs complex AI architectures in low-cardinality systems—and why clean data architecture remains the ultimate fuel for automated lending.The Structural Surge of HELOCs: An in-depth look at why home equity demand is a permanent shift driven by modern customer experience (CX) updates, rather than a temporary side effect of the high interest rate environment.Authentic Leadership: Moving away from corporate performance to embrace a transparent, singular leadership style that drives execution and builds high-performing cultures.Key Executive Quote:"If you don't have a deep understanding of analytics, you can't lead a business in this era or any era going forward... For every high-value use case that exists, there are ten snake oil salesmen out there just slapping an AI extension on whatever it is they're selling." — Adam Boyd, President of Consumer Lending at RateEpisode Timestamps00:00 — Welcome to The Outlier Podcast & Guest Introduction00:42 — Adam Boyd’s 25-Year Journey: From Contact Center Agent to Executive Leadership02:10 — Reclaiming the Market: Transforming Citizens' Home Equity into the Nation's #1 Originator03:20 — Why Culture, Passion, and Vision Outweighed P&L in the Transition to Rate06:32 — Offense vs. Defense: Debunking the Drivers Behind Rate's Financial Wellness Platform09:00 — Why Traditional PFM Platforms Fail and How Credit Integration Changes the Game10:32 — The BI to AI Evolution: Pragmatic Use Cases for Intelligent Workflows and Agentic AI13:51 — Why Leaders Must Understand Applied Statistics to Separate AI Hype from Reality15:46 — The Future of HELOCs: Why Home Equity is a Permanent, Long-Term Structural Shift18:50 — Rapid Fire Questions: Top Living Locations & Big Head Todd at Red Rocks20:30 — Five-Year Vision: Transforming Rate Into a Synonymous Wellness Brand20:54 — The Evolving Leadership Style: Embracing Radical Authenticity in the C-SuiteConnect with the ShowSubscribe to The Outlier Podcast for deep-dive technical interviews with the executives, data scientists, and fintech innovators restructuring modern finance.Follow Host Anurag Mukherjee on LinkedIn for daily updates on data engineering frameworks, predictive model deployments, and financial services strategy.#DataAnalytics

Gestern22 min
Episode Simon Powley on How Kitsap Credit Union Grew 9% in a Year Cover

Simon Powley on How Kitsap Credit Union Grew 9% in a Year

This conversation is a practical, no-fluff look at how a community-based credit union competes against digital-first banks and fintechs, how AI is being deployed in real banking operations, and what genuine, service-driven leadership looks like.Who is Simon Powley?A U.S. Navy veteran turned financial services executive, Simon serves military families and the wider Kitsap Peninsula community in Washington State. His mission is personal: after making early money mistakes as a young serviceman (yes, the classic brand-new sports car), he now champions financial wellness, smart debt structuring, and investing in appreciating assets for the men and women in uniform Kitsap serves.What you'll learn in this episode:→ How Kitsap Credit Union grew assets 9.1% in a year when similarly sized credit unions lost members for six straight quarters→ Why credit unions struggle to tell their story, and how to fix it→ The shift from a legacy CIO structure to a Chief Digital Experience Officer (CDXO) model→ How a consolidated Chief Revenue Officer function makes the organization faster and more nimble than big banks→ Using AI to audit 100% of the loan portfolio in seconds, work that used to take weeks at just 5% coverage→ Deploying AI voice technology in the contact center to improve member experience and efficiency→ Building a digital sales process that now outperforms a five-year-old physical branch in market share→ Why picking the right technology partners matters more than "turning the technology on"→ Servant leadership, accountability, and the "right people on the bus" philosophy→ Career advice for younger professionals considering financial servicesKey takeaways:Credit unions must scale and differentiate to survive against billion-dollar bank marketing and tech budgets. Kitsap holds roughly 42% market share in the Kitsap Peninsula and is doubling down on three strategic pillars: retail footprint, business services, and digital.AI is not a buzzword here. It's operational, from loan auditing to contact-center voice automation, freeing employees to focus on human conversations and financial wellness.Leadership is the multiplier. As Simon puts it, "successes are we and failures are me." His meetings open with recognition and the reminder that everything is "brought to you by our members."Financial services isn't "just spreadsheets and data analysis." It's a career full of variety, impact, and purpose, especially for those open to leveraging AI as a tool.Timestamps:00:00 Intro and welcome00:45 Honoring veterans in financial services01:07 Simon's career: Bank of America to fintech to credit unions04:19 Serving military families and financial wellness07:08 Should service members be paid more?08:33 Competing with big banks and fintechs on member acquisition11:00 Digital-first strategy and the CDXO model13:00 AI in banking: loan auditing and contact-center voice15:54 Community-based vs SEG-based: Kitsap's Washington footprint16:38 Using technology to improve member experience18:00 Three strategic initiatives: retail, business services, digital20:45 What leadership means to Simon24:24 Career advice to his younger selfTopics: credit union growth strategy, financial services leadership, AI in banking, digital transformation, member experience, fintech vs credit unions, veteran leadership, military financial wellness, Kitsap Credit Union, community banking, Chief Revenue Officer insights.This episode is essential for credit union leaders, fintech professionals, banking executives, veterans transitioning to civilian careers, and anyone curious about how community financial institutions are using AI and digital-first strategy to compete and win.🎧 Subscribe to the Outlier Podcast for more candid conversations with financial services leaders, operators, and innovators.

26. Juni 202627 min
Episode Defending Banking Data Against AI Deepfakes & Phishing Vectors | Jason, CIO First Advantage CU Cover

Defending Banking Data Against AI Deepfakes & Phishing Vectors | Jason, CIO First Advantage CU

The banking infrastructure landscape is in the middle of a massive renaissance. In this in-person episode of The Outlier Podcast, host Anurag Mukherjee engages in a candid, technical conversation with Jason, Chief Information Officer of First Advantage Federal Credit Union. Drawing from his 30 years of IT infrastructure and security management, Jason pulls back the curtain on how First Advantage handles the ultimate banking trifecta: core modernization, strategic fintech vendor management, and strict data asset protection. Discover why an "API-first" approach is saving credit unions from legacy bottlenecks, how local data centers are preparing for advanced model training, and why the ultimate cybersecurity vector isn't software—it's the human element.👇 Key Takeaways & Discussion Points:- Shifting from vertical legacy core stacks to modern microservices and open APIs.- Core Vendor Management: Crucial contract fine print regarding data ownership and pre-agreed de-conversion costs.- The Technical Deep Dive: Deployed hardware infrastructure and testing with Python, Llama, RAG, and Model Context Protocol (MCP).- Enhancing human service with predictive AI data points rather than isolating member interactions.- Defensive Security: Why Multi-Factor Authentication (MFA) and continuous staff training are table stakes in an era of AI deepfakes.- Cultivating a conducive workplace culture to battle tech giants for top-tier developer and engineering talent.- A look forward to what shapes customer satisfaction: Harmonizing data analytics with hyper-personalized member experiences.💡 Key Executive Quote:"Contracts are great, getting good pricing is great, but it's that fine print... Contracts are really only useful when things are going bad. You always have to consider worst-case scenarios when negotiating those contracts."---CHAPTERS:00:00 - Welcome to the Outlier Podcast01:30 - From New Jersey to Virginia: 30 Years in Financial Services02:40 - Mitigating Operational Inefficiencies Inside the Credit Union04:55 - Vendor Evaluation Frameworks for Mid-Market Institutions06:25 - An IT Nerd’s Perspective on Local Data Infrastructures & AI Models08:35 - Breaking Vertical Monopolies via Core API Integration10:45 - High-Risk Vulnerabilities: Defending Against Deepfakes & Data Breaches12:45 - The "Build" Approach to Hiring and Retaining Engineering Talent15:15 - The Future Landscape: Navigating Fintech Competition in the coming years---ABOUT THE PODCAST:The Outlier Podcast sits down with progressive, forward-thinking tech executives and operators who are breaking boundaries, dismantling legacy architecture, and redefining operational excellence. Hosted by Anurag Mukherjee.#CoreBanking #APIFirst #FintechVendors #CyberDefenses #DataAnalytics #InformationSecurity #RAG #LlamaCPP #CreditUnionMovement #BankingInfrastructure #ITExecutive

22. Juni 202620 min
Episode A Bank CEO on AI, Talent, and Why Tech Keeps Failing Banks -Duncan Taylor Cover

A Bank CEO on AI, Talent, and Why Tech Keeps Failing Banks -Duncan Taylor

In this episode of the Outlier Podcast, host Anurag Mukherjee sits down with Duncan J. Taylor, CEO of the Washington Bankers Association (WBA) in Seattle, to unpack what's actually holding community banks back—and what it will take to compete in 2025 and beyond.Duncan argues that the single biggest threat to community banking isn't regulation or interest rates—it's mindset. Banks have under-invested in technology for two decades, treating it as a cost center rather than the enabler it is. He explains why customers rarely leave a community bank because of its people; they leave because a competitor offered better tech and a lower-friction experience.The conversation also covers how AI should multiply human value rather than replace people, why the credit union tax exemption creates real market inequity, and what makes Washington—the most trade-dependent state in the country—a uniquely challenging banking environment.Questions answered in this episode:What is the biggest threat to community banks today? (Answer: mindset and slow technology adoption)Where does the word "bank" come from? (The Medici family and the granite benches of medieval Florence)How should community banks use AI without replacing their workforce?Why are non-bank entities like PayPal and Starbucks held to different standards than banks?What did the Air Canada AI chatbot case teach the banking industry about risk?What talent gap worries community bank leaders most? (Soft skills and hiring for fit, not just for a role)Why is Washington State a difficult environment for banks? (No income tax, 7.2% average annual budget growth, heavy trade dependence)Key takeaways:"Hope is not a strategy"—banks can't control interest rates, so they must focus on infrastructure and execution.AI is a value multiplier for humans, not a replacement for them.High-performing banks recruit for human skills and cultural fit, then teach the job on the job.Over-burdensome taxation and regulation reduce access to capital for the communities banks serve (the Laffer curve in action).Chapters: 00:00 – Introduction: Meet Duncan Taylor, CEO of the Washington Bankers Association 01:11 – Duncan's unexpected path from startups to banking 04:02 – The biggest threat to community banks: mindset over regulation 06:32 – Where regulation helps banks—and where it holds them back 07:30 – Taxes, the Laffer curve, and unintended consequences 09:00 – Why PayPal, Starbucks gift cards, and credit unions aren't held to bank standards 11:20 – Balancing innovation and risk: AI, stable coins, and the human element 13:28 – The Air Canada AI chatbot lesson every bank should learn 15:31 – The community banking talent gap and hiring for fit 19:09 – What success looks like for Washington's banking system#CommunityBanking #WashingtonBankersAssociation #BankingInnovation #FinTech #AIinBanking #CreditUnions #BankRegulation #OutlierPodcast #DuncanTaylor #BankingLeadership

12. Juni 202622 min
Episode From Air Force to Credit Human: Michael Brouillet's Banking Disruptor Story Cover

From Air Force to Credit Human: Michael Brouillet's Banking Disruptor Story

How does a values-led credit union grow sticky deposits, become the second-largest solar lender in the U.S., and roll out AI in its call center — all without losing the human connection? In this episode of the Outlier Podcast, host Anurag Mukherjee talks with Michael Brouillet, a senior executive at Credit Human in San Antonio, Texas, who oversees business operations and deposits. Michael shares how an unconventional career — five years in the U.S. Air Force, time in California startups, and a pivot into the credit union world — shaped a leadership philosophy built on purpose, accountability, and values.This conversation is essential listening for credit union leaders, community bankers, fintech builders, and anyone curious about values-based banking, sustainable lending, and the realistic role of AI in financial services.WHAT YOU'LL LEARN IN THIS EPISODEWhy Credit Human "leads with values" and how that shapes products, lending decisions, and member outcomes — not just marketing slogans.How Credit Human integrated Balto Agent Assist into its call center deliberately, keeping a live representative on the phone while AI surfaces the right process and knowledge-base answers in real time.What the Global Alliance for Banking on Values (GABV) is, why it matters, and how a network spanning 45 countries — including GLS Bank (Germany), Triodos Bank (Netherlands), and BRAC (Bangladesh) — ties depository dollars to real-world lending outcomes.How Credit Human funds mission-driven projects traditional banks won't underwrite, including a loan for the Wilcox Academy in New Orleans made possible through a community lending partnership.Why sustainability is core to the business: a solar loan portfolio exceeding $750 million, lending across 40+ states, plus geothermal and rainwater-catchment financing. Credit Human's central San Antonio building at 1703 Broadway captures 80% of rainfall on campus, runs 150 geothermal wells, and pushes energy back into the grid.The realistic future of AI in credit unions over the next three to five years — why most institutions are using "AI as a service" through partners like Pindrop, BioCatch, and Zest AI, why clean, consolidated data is the prerequisite, and how tools like Zest AI and Judy AI are already lifting lending performance.A practical deposit strategy in a falling-rate environment — and why leading with rate creates "paycheck motel" churn while leading with values creates genuinely sticky relationships.How to break down silos across operations, deposits, and marketing by building shared KPIs and joint accountability across the full funnel.If Michael could redesign a credit union from scratch, he'd start with the "why" — defining values first, then building products and accountability to match. He explains why younger generations (Gen Z and millennials) increasingly make banking decisions based on authentic values, and why the credit union model — rooted in the 1934 Federal Credit Union Act and born during the Great Depression — is uniquely positioned for this "values renaissance."KEY TAKEAWAYSBring in technology to solve a specific problem, not for "tech for tech's sake." The stickiest deposits aren't won on rate — they're won on relationship and shared purpose. Showing members exactly how their money is deployed turns a transactional account into a deeper, lasting connection. Get curious, get your hands dirty, and clean up your data before chasing advanced AI.ABOUT THE OUTLIER PODCAST The Outlier Podcast features candid conversations with leaders shaping the future of financial services, technology, and operations.Subscribe, like, and share if you found value in this conversation. Drop your thoughts in the comments — we read them all.#CreditUnions #ValuesBasedBanking #SustainableFinance #SolarLending #AIinBanking #Fintech #GABV #CreditHuman #DepositStrategy #FinancialServices #OutlierPodcast #BankingInnovation #CommunityBanking

9. Juni 202623 min