#146: From Oddity Shops to Industry Success: The Power of Niche Audiences in Gaming

#169: He Almost Quit, Then God Gave Him a Game Idea

In this episode, Jason sits down with Rusty Lumpkin, president and designer at Three Nail Games, a faith-driven board game company built from scratch in rural Indiana. Rusty shares how he balanced teaching chemistry and physics, farming, youth ministry, and raising six kids while pursuing his dream of publishing original games. He walks through his growing catalog including Sea of Plunder, Camouflage, Go for the Krill, and Are You More Like?, and teases two exciting upcoming releases. He also opens up about the very real challenges of distribution, building an audience without industry connections, and why face-to-face gaming will always beat the screen. If you are chasing a creative dream with the odds stacked against you, Rusty's story is exactly what you need to hear.

#168: From Vans to LaCorsa: A Designer's Unexpected Pivot

In this episode, Jason sits down with Mark Haskins, the CEO of LaCorsa and former VP of Product Design at Vans, to explore one of the most unexpected career pivots in the toy and game industry. Mark spent 25 years designing footwear before leaving in 2023 to pursue a Formula One inspired racing board game that he had been dreaming about since his car design days at Art Center. They talk through his first Kickstarter failure, the paid ad strategy that launched the business during the pandemic, and how weekly race nights with friends became a low-cost content machine. Mark also previews the LaCorsa mobile app, coming just a couple of months away. If you have ever wondered what it looks like to walk away from a successful career to build something completely your own, this episode will show you exactly that.

#167: From Classroom to Costco: Building a Million-Puzzle Brand

In this episode, Jason Hsieh sits down with Joseph Ogden, founder of Boardwalk Puzzles, to hear one of the most unexpected origin stories in the toy industry. What started as a hand-cut wooden puzzle side project turned into a full-scale US manufacturing operation after a Barnes and Noble buyer called at the start of the pandemic and changed everything. Joseph shares how Boardwalk Puzzles scaled to over a million puzzles a year, why the company refuses to use AI art, and what it takes to compete on quality while manufacturing entirely in the United States. The conversation also covers the fast-growing speed puzzling community, the launch of the new Speedmaster brand, and Joseph's philosophy that building something you love is the best business strategy anyone can follow.

#166: From Film Sets to Board Games: Jason Serrato's Bold Move

In this episode, we sit down with Jason Serrato, a 20-year veteran film and commercial producer who traded Hollywood sets for tabletop game publishing. Jason shares how skills from the entertainment world, including improvisation, team building, and navigating complex production machinery, translated surprisingly well into the indie board game space. We cover the real trade-offs between licensing your game to a publisher versus self-publishing, the genuine challenges of marketing as an independent creator, and how thoughtful visual design can make games more accessible to all players. Jason also previews two exciting upcoming projects: Cryptopedia, a cryptid-themed card game, and Cantankerous Dogs, a standalone companion to the studio's hit Cantankerous Cats. If you have ever wondered whether a passion for games could become a real business, this episode offers honest perspective and practical inspiration.

#165: From Side Project to Store Shelves: The Drawn Hungry Story

In this episode, Jason Hsieh sits down with Jordan Mishra Johnson, the artist and entrepreneur behind Drawn Hungry, a food-themed card game that blends the spirit of a cooking competition with the social energy of a classic party game. Jordan spent two years and over 1,000 hours illustrating all 320 cards by hand while juggling a career in PR and editorial work. She shares the real story behind her Kickstarter campaign, how she used media pitching to land a feature in Portland Monthly, and how in-person demos at food festivals became her best customer acquisition strategy. Whether you are building a product from scratch or trying to break into retail, this episode is packed with honest lessons on patience, creativity, and building a fan base one person at a time.