Toy Business Unboxed

#163: From Raw Deal Fan to Game Founder: Steve Resk's 10-Year Journey

27 min · 17. Juni 2026
Episode #163: From Raw Deal Fan to Game Founder: Steve Resk's 10-Year Journey Cover

Beschreibung

In this episode, Jason Hsieh sits down with Steve Resk, co-creator of Super Show the Game, the number one rated wrestling card game of all time on Board Game Geek for ten consecutive years. Steve shares how he and his business partner John Calace built SRG Universe from a few hundred dollars in card art commissions into a beloved brand with over a thousand playable characters and a community so loyal its members show up to each other's weddings. He breaks down the game design philosophy that keeps starter decks competitive, how their annual Grand Gathering event draws over a hundred fans for a full weekend of Royal Rumble tournaments and surprise wrestler appearances, and why they have never spent a dollar on social media ads. If you have ever wondered what it looks like to build a game company people truly love and not just buy from, this episode is for you.

Kommentare

0

Sei die erste Person, die kommentiert

Melde dich jetzt an und werde Teil der Toy Business Unboxed-Community!

Loslegen

2 Monate für 1 €

Dann 4,99 € / Monat · Jederzeit kündbar.

  • Podcasts nur bei Podimo
  • 20 Stunden Hörbücher / Monat
  • Alle kostenlosen Podcasts

Alle Folgen

173 Folgen

Episode #170: 57 Years of Toys: One Legend's Incredible Journey Cover

#170: 57 Years of Toys: One Legend's Incredible Journey

In this episode, Jason sits down with Bruce “Buddy” Paris, founder of Toytronics and a true industry legend with nearly 57 years in the toy business. Bruce walks through a career that spans Ideal Toys, a decade at Mattel during the Hot Wheels and Intellivision era, a stint as Microsoft employee number 250 working alongside Bill Gates, and ultimately a return to the industry that never let him go. Today, he manufactures Wizard of Oz collectibles through Toytronics, perfectly timed with the franchise's explosive resurgence driven by the Wicked movies, the Las Vegas Sphere, and the 125th anniversary of the original book. He also shares his perspective on how retail consolidation and AI have transformed the toy business beyond recognition over five decades. If you love the history of the toy industry and want to hear hard-won wisdom from someone who has truly seen it all, this episode is for you.

5. Juli 202620 min