#161: Hundreds of Millions Sold: Chris Cofoni's Toy Playbook

#174: The Excel Game Designer: Crunching the Numbers on Fun

In this episode, we sit down with Troy Rasmussen, founder of SadStretch Games and a self described data nerd who treats game design like a spreadsheet problem. Troy shares how a napkin sketch became his first game, Flu Season, in just thirty minutes, and how he built Horror Season with his wife over two years. He explains how Excel and Power Query help him balance every card, what two separate Kickstarter campaigns taught him about grassroots marketing, and how his blunt nephews playtest his new anime dungeon crawler. If you've ever wondered how math and mechanics come together to make a game fun, this one is for you.

#173: Games as Therapy: One Designer’s Mission to Include Every Player

In this episode, Jason Hsieh talks with Derek Chung, founder of Nomnivore Games, college professor, and former psychotherapist, about designing tabletop games that are accessible and therapeutic for all. Derek explains how his background in existential phenomenological psychotherapy shapes his inclusive, bottom-up approach to game design, from his flagship TTRPG Emberwind to the Dungeons and Dinos card game line. He also discusses his "kernel X" modular design philosophy, his work on the first-ever tabletop accessibility standard, and his honest advice for aspiring designers. A must-listen for anyone curious about the power of games to change lives.

#172: Fully Funded in 4 Hours: The Herdvana Story

In this episode, Jason Hsieh talks with Andrew Marriott and Thane Strickland, co-founders of Odd Family Games and creators of Herdvana, a family card game that went from Sharpie-on-index-cards to a fully funded Kickstarter in under four hours. They cover their multi-year development process, what marketing worked and what didn't, and how they designed a campaign that pulled in nearly 600 backers on day one. They also discuss staying relevant after launch, breaking into retail, and learning the industry from scratch. If you've ever had a game idea or wondered what it takes to self-publish, this one's for you.

#171: The $400 Patron Tier That Built a Game Trilogy

In this episode, Jason Hsieh talks with Michael Welling, co-founder of Tone Deaf Bards, an indie board game company built on the motto "Games for Anyone." Michael shares how a casual challenge from his business partner Tom grew into three published titles and a pipeline of 30+ games in development. He covers COVID-era delays on their first release, the timing and community-building behind a successful Kickstarter, game balance math, distribution hurdles, and a veteran designer's advice that still guides the company today. If you've ever dreamed of turning a game idea into something real, this episode shows the leap is worth taking.

#170: 57 Years of Toys: One Legend's Incredible Journey

In this episode, Jason sits down with Bruce “Buddy” Paris, founder of Toytronics and a true industry legend with nearly 57 years in the toy business. Bruce walks through a career that spans Ideal Toys, a decade at Mattel during the Hot Wheels and Intellivision era, a stint as Microsoft employee number 250 working alongside Bill Gates, and ultimately a return to the industry that never let him go. Today, he manufactures Wizard of Oz collectibles through Toytronics, perfectly timed with the franchise's explosive resurgence driven by the Wicked movies, the Las Vegas Sphere, and the 125th anniversary of the original book. He also shares his perspective on how retail consolidation and AI have transformed the toy business beyond recognition over five decades. If you love the history of the toy industry and want to hear hard-won wisdom from someone who has truly seen it all, this episode is for you.