Behind the Brand with Bryan Elliott

Mike Fata [https://www.mikefata.ca/], a 25-year entrepreneur, shares his journey of personal transformation and the connection between health and business success. He emphasizes the importance of prioritizing health and wellness, as it directly impacts performance and effectiveness in entrepreneurship.  Co-founding Manitoba Harvest Hemp Foods in 1998, and serving as Chairman of the Board and CEO until 2016, Mike helped guide the strategic sale of the company to Tilray for $419 million dollars in 2019. Since then, Mike has celebrated and supported other business ventures as an entrepreneur, investor, advisor and mentor.  Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott [https://www.inc.com/author/bryan-elliott] Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain [http://instagram.com/1goodbrain] Twitter: https://twitter.com/BryanElliott [https://twitter.com/BryanElliott] See my film and commercial production work here: http://bit.ly/thegoodbrainwork [http://bit.ly/thegoodbrainwork] For business inquiries: producer@thegoodbrain.com Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes. Support the Show. [https://www.buzzsprout.com/2007996/support]

When I think of the luxury category, Mercedes-Benz is absolutely in that group of brands. In fact, after driving my Honda Civic for more than 250,000 miles I bought my first Mercedes in 2013 and I've been driving my C 250 with pride for more than a decade. Melody Lee and I met in 2015 when I had her former boss, the former head of BMW Uwe Ellinghaus on the podcast, who was recently tapped as the CMO at Cadillac. We've come full circle! I hope you enjoy--and steal a few pages from Melody's playbook! Want to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrand [http://bit.ly/GetBehindtheBrand] Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott [https://www.inc.com/author/bryan-elliott] Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain [instagram: http://instagram.com/1goodbrain] Twitter: https://twitter.com/BryanElliott [twitter: https://twitter.com/BryanElliott] See my film and commercial production work here: http://bit.ly/thegoodbrainwork [http://bit.ly/thegoodbrainwork] For business inquiries: producer@thegoodbrain.com Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes. Support the Show. [https://www.buzzsprout.com/2007996/support]

Mark Manson has sold more than 15 million copies of his iconic book, The Subtle Art of Not Giving AF. Check out Mark's Youtube [https://www.youtube.com/@IAmMarkManson] channel with more insightful life advice and wisdom: Mark's website: https://markmanson.net/ [https://markmanson.net/] Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip [https://www.behindthebrand.tv/vip] Want to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrand [http://bit.ly/GetBehindtheBrand] Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott [https://www.inc.com/author/bryan-elliott] Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain [instagram: http://instagram.com/1goodbrain] Twitter: https://twitter.com/BryanElliott [twitter: https://twitter.com/BryanElliott] See my film and commercial production work here: http://bit.ly/thegoodbrainwork [http://bit.ly/thegoodbrainwork] For business inquiries: producer@thegoodbrain.com Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes. Support the Show. [https://www.buzzsprout.com/2007996/support]

I sat down with performance, leadership training and culture expert Dr. Michael Gervais [https://findingmastery.com/] who added, "In every organization we belong to, we're (also) apart of a culture. And either you are contributing to that culture or you are allowing it to be what it is." Have a listen and let me know what you think! Check out more from Michael here: findingmastery.com/book [http://findingmastery.com/book] findingmastery.com/morningmindset [http://findingmastery.com/morningmindset] Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip [https://www.behindthebrand.tv/vip] Want to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrand [http://bit.ly/GetBehindtheBrand] Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott [https://www.inc.com/author/bryan-elliott] Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain [instagram: http://instagram.com/1goodbrain] Twitter: https://twitter.com/BryanElliott [twitter: https://twitter.com/BryanElliott] See my film and commercial production work here: http://bit.ly/thegoodbrainwork [http://bit.ly/thegoodbrainwork] For business inquiries: producer@thegoodbrain.com Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes. Support the Show. [https://www.buzzsprout.com/2007996/support]

Recent college grad Sean Riley noticed that his Animal House-style apartment full of dudes needed some help with hygiene. It wasn't like there wasn't enough toilet paper -- it was the fact that some (okay most) dudes needed a lot more help keeping that undercarriage clean after they did their business. Some dudes used bought baby wipes but that didn't seem to fit and that sparked the idea for a grown up hygienic product strong enough and made just for men and Dude Wipes [https://dudewipes.com/] was born. Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip [https://www.behindthebrand.tv/vip] Want to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrand [http://bit.ly/GetBehindtheBrand] Want to read the feature articles I write for my Inc. Magazine byline? https://www.inc.com/author/bryan-elliott [https://www.inc.com/author/bryan-elliott] Connect with me personally on social media: Instagram: http://instagram.com/1goodbrain [instagram: http://instagram.com/1goodbrain] Twitter: https://twitter.com/BryanElliott [twitter: https://twitter.com/BryanElliott] See my film and commercial production work here: http://bit.ly/thegoodbrainwork [http://bit.ly/thegoodbrainwork] For business inquiries: producer@thegoodbrain.com Special thanks to our sponsor Plunge [https://plunge.pxf.io/xkbrLy]! Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about: ➡️ Powerful cooling down to 37°F ➡️ Smartphone connectivity for ultimate control ➡️ Sleek exterior design The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out [https://plunge.pxf.io/xkbrLy]!  Special Thanks to our Sponsor WeWork! With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand [https://we.co/behindthebrand] Special Thanks to our Sponsor WHOOP! Use my special link [https://join.whoop.com/BehindtheBrand] and get a great deal on a new WHOOP 4.0. WEAR IT ANY-WEAR Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel. WAKE UP AT THE OPTIMAL TIME Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles. MONITOR YOUR HEALTH A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics. GET MORE ACCURATE DATA 5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing. TRACK METRICS 24/7 Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes. Support the Show. [https://www.buzzsprout.com/2007996/support]