BookMark presents...

BookMark Presents... Ask Us Anything About LinkedIn #39 [S5E09]

In the latest edition of Ask Us Anything About LinkedIn, Teddy, Daria and special guest Elitsa Stoyanova explored how AI is changing visibility, expertise and content creation on LinkedIn. We talked about LinkedIn’s growing role in AI-powered search, why long-form content still works, how audiences are becoming more sensitive to generic AI-generated posts, and why people-led communication matters more than ever for brands and professionals online. Catch up with the full episode now and don’t forget to mark your calendars for the next Ask Us Anything session on June 5.

BookMark Presents... Ask Us Anything About LinkedIn #38 [S5E08]

In the latest episode of Ask Us Anything, Teddy, Emo and Mariya-Nikol dive into some of the latest LinkedIn updates and trends shaping the platform right now. From the 2026 LinkedIn Benchmark Report and the rising role of native documents and long-form content, to the logic behind LinkedIn games, comments, engagement signals and language choice on the platform, this episode covers plenty of topics that matter to creators, marketers and professionals alike. Catch up with the full conversation and come prepared with your questions for our next Ask Us Anything live on May 8.

BookMark Presents... Ask Us Anything About LinkedIn #37 [S5E07]

In this episode of Ask Us Anything About LinkedIn, we turn the spotlight to a topic that quietly shapes how professionals are perceived on the platform: design. Together with graphic designer Hristo Butchvarov, we explore why visual identity on LinkedIn is no longer just decoration, but a signal of clarity, credibility, and positioning. From profile banners and featured sections to brand consistency and minimalism, the conversation reveals how thoughtful design supports stronger professional presence. We also dive into the growing role of AI in creative work, the difference between virality and relevance, and why recognizable style is becoming increasingly important in a feed full of similar visuals. Because on LinkedIn, good design is rarely about aesthetics alone — it’s about making your message easier to see, understand, and remember. And if you want to continue the conversation with us live, stay tuned for the next edition of Ask Us Anything About LinkedIn on April 3rd.

BookMark Presents... Ask Us Anything About LinkedIn #35 [S5E05]

The first Ask Us Anything About LinkedIn episode of 2026 sets the tone for the year ahead. In this session, we unpack why so many B2B brands still sound robotic on LinkedIn, what actually matters for building influence in 2026, and how authenticity is becoming the strongest currency on the platform — both organically and through ads. We talk about the shift from chasing reach to building relevance, why consistency beats frequency, and how meaningful conversations often outperform viral hooks. The discussion also dives into Thought Leader Ads — when they work, who they work for, and why scaling people, not logos, is becoming a smarter approach for B2B brands. If you’re navigating LinkedIn with big goals this year — whether that’s credibility, visibility, or business impact — this episode offers perspective, not shortcuts.

BookMark Presents... Ask Us Anything About LinkedIn #34 [S5E04]

The final 2025 episode of Ask Us Anything About LinkedIn wrapped the year with conversations about gender bias, AI‑driven design trends, and how to approach your LinkedIn strategy in 2026. We discussed how creators and brands can use LinkedIn to build real‑world connections, not just feed engagement, and why the next year will demand stronger visuals, better formatting, and a more thoughtful approach to AI‑supported content. Thank you for being with us all year long. We wish you happy holidays and can't wait to meet in the next episode of our live sessions in the beginning of January!