Enrollment Edge by enrollmentFUEL

Enrollment Lessons from Courtside | William Monts

On this Episode of the Enrollment Edge I talk to William Monts, Associate Vice President, Dean of Traditional Admission at Anderson University, in South Carolina. In a recent Octane article, William describes how coaching basketball was a perfect lead in to his life in Admissions and Enrollment. We'll talk about the valuable lessons he's taken from the court to the office over the past several years. As a professional that is considered a rising star, his insights into developing a bonded team while building a competitive winning attitude will be worth adopting for your admissions teams as well. About Our Guest William serves as the associate vice president, dean of traditional admission at Anderson University in South Carolina.  Originally from Columbia, South Carolina, he earned his bachelors at Clemson University and his masters from Anderson University, SC.  He is currently working on his Ph.D. in Higher Education Administration from Liberty University.  Prior to working in enrollment management, he coached collegiate men’s basketball at Anderson University (SC) for 5 years as an assistant coach, Georgia Southwestern State University (GA) for 1 year as an assistant coach, Warren Wilson College (NC) for 2 years as the head coach, and Western Kentucky University (KY) for 2 years in administrative roles. Have any questions or comments? Let's chat here [https://solutions.enrollmentfuel.com/contact-us?hsCtaTracking=c79e6e58-51b0-40aa-ae56-a9e26a381533%7C23e434fd-b458-4141-9de1-4909c57020b6]!

Marketing your College with "a Lab Mentality"

On this Episode of the Enrollment Edge I talk to Dr. Dustin York, Associate Professor, Strategic Communication and Leadership at Maryville University in St Louis MO. Dustin is a Marketing Strategist and Marketing Big Thinker! We talk through some of the challenges college marketers face today in the era of extreme competition, the race to capture brand loyalty, and an environment that sees a college degree as a luxury item. And yet, through all of the challenges colleges still have options and opportunities to actually live up to their core essence of being a public service to communities. So, if you’re a college marketer or are an enrollment leader, this is a game changing conversation you’ll want to pay attention to. Get out a pen and notebook, here we go! About Our Guest Dr. Dustin York is an Associate Professor at Maryville University in St. Louis. Prior to entering academia, Dr. York worked in public relations for the 2008 Obama Presidential campaign,  and clients like Pepsi Co., and Nike. Dr. York’s specialties are two sided: interpersonal leadership communication and digital transformation in social media, which he now brings to life in the classroom. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Entrepreneur.com, and Forbes, a contributor for Harvard Business Review, and serves as a national keynote speaker [http://www.drdustinyork.com/]. Dr. York was awarded the St. Louis Business Journal 30 Under 30 Award, President’s Award for Strategic Leadership and Transformation Innovation, American Marketing Association 4 Under 40, and an Apple Distinguished Educator. Have any questions or comments? Let's chat here [https://solutions.enrollmentfuel.com/contact-us?hsCtaTracking=c79e6e58-51b0-40aa-ae56-a9e26a381533%7C23e434fd-b458-4141-9de1-4909c57020b6]!

Episode 48—Succession Planning in Enrollment Management

On this Episode of the Enrollment Edge I talk to Kimberley Buster-Williams,  Vice President for Enrollment Management at Northeastern Illinois University. Kimberley is conducting research exploring the state of retention and succession within higher education. Her findings are shocking but not all that surprising. Professionals throughout the industry have become more aware of the fragile nature of careers within higher ed. Whether it’s career burnout, greener pastures, the stress and anxiety tied to the nature of the business, or the “you only live once” mentality – higher ed professionals are leaving their careers without a succession plan for their position. For those of you who are making plans for your retirement or are thinking about moving out of the business of higher education, I hope this episode is encouraging and motivating to you. If you’re interested in participating in Kimberley’s doctoral dissertation research on succession planning, see the links we provided in the show notes. I know she would be happy to answer any questions you may have. Below is a survey link with some information. If you think I should create something different let me know.  Succession Planning Research Survey Information: Click Here [https://docs.google.com/forms/d/e/1FAIpQLSedlnIQBocE9oD0gmEFwKS9pNl0kAL4erK_CYCvcD4dr6irDA/viewform?usp=pp_url] Kimberley Buster-Williams contact information: semmiddlemanagers@gmail.com [semmiddlemanagers@gmail.com] Have any questions or comments? Let's chat here [https://solutions.enrollmentfuel.com/contact-us?hsCtaTracking=c79e6e58-51b0-40aa-ae56-a9e26a381533%7C23e434fd-b458-4141-9de1-4909c57020b6]!

Episode 47—Who’s Got Your Back these Days?

On this Episode of the Enrollment Edge, I talk to Mike Wesner, the Founder, Owner, and Chief Imagination Office at enrollmentFUEL. Mike calls himself an Inversely Paranoid person. In other words, he’s always seen opportunity in the face of adversity. And if there is one word that describes college enrollment during these days, it’s adversity. Maybe Mike found his positive attitude as a Navy Officer. Or maybe it’s because he’s a born entrepreneur – where a glass half-full mindset is crucial for startup companies to survive. I ask Mike to think about what he’s seeing on the higher ed horizon and apply his contagious opportunistic mindset to what he’s seeing. If you need a shot in the arm or a one of Mike’s famous “goose honks”, you’ll want to listen in to this special episode of the Enrollment EDGE – and ask yourself – Who’s got my back? About Our Guest Mike is the company’s founder and the creator of the big ideas that FUEL our company. He brings his entrepreneurial energy to every project and has led growth in fortune 500 companies, non-profits, and more than 100 higher education campuses. He has crafted the solutions strategy for more than 1,000 Student Search campaigns and has reengineered the communications ecosystem on several college campuses. Have any questions or comments? Let's chat here [https://solutions.enrollmentfuel.com/contact-us?hsCtaTracking=c79e6e58-51b0-40aa-ae56-a9e26a381533%7C23e434fd-b458-4141-9de1-4909c57020b6]!

Episode 46—Using Tik Tok to Recruit Your Next Class

On this Episode of the Enrollment Edge, I talk to Zana Berisha, Digital Marketing Specialist at enrollmentFUEL. Zana is a self-proclaimed Social Media-Guru – meaning she’s a consistent content user and coach for all things Social Media and her specialty is Tik Tok! College marketers need to communicate with their prospects through multiple channels including these envelope pushing platforms. If you want to successfully reach your prospective students – you need to be where their attention is – and it’s on Tik Tok. About Our Guest Zana is a graduate from the University of Central Florida with a bachelor’s degree in marketing. She enjoys using her skills to improve our client-partners’ digital marketing experience. She specializes in TikTok and has a passion to learn all things social media. That specialization has led to helping clients amount to 2.3 million followers! During her time in college, Zana gained a lot of experience and had great success in sales that led to marketing.  Have any questions or comments? Let's chat here [https://solutions.enrollmentfuel.com/contact-us?hsCtaTracking=c79e6e58-51b0-40aa-ae56-a9e26a381533%7C23e434fd-b458-4141-9de1-4909c57020b6]!