Entreprenista

318 - Allison Ellsworth, Poppi: Secrets to Building the Best-Selling Soda Brand

“Understanding through growth, how to have that balance, and to be yourself has been a really big learning for me as an entrepreneur.”  Allison Ellsworth is the co-founder and chief brand officer of Poppi, a revolutionary soda brand that you've probably seen in every store. Allison created Poppi in her kitchen by combining apple cider vinegar with refreshing flavors. After gaining national attention on Shark Tank and then rebranding, Allison has propelled Poppi to become a top-selling beverage. Today, Allison is dedicated to fostering community while inspiring the next generation of entrepreneurs. Tune in and hear how Allison's health journey inspired Poppi's creation, trying to achieve work-life balance, and the importance of authentic social media content.  We talked about: * The Shark Tank experience (05:33) * Creating a stronger brand through rebranding (08:42) * Going viral on TikTok and social media (11:00) * Building a strong community and culture (20:03) * Finding work-life balance (24:56) Connect with Danielle: * @AllisonEllsworth [https://www.instagram.com/allisonellsworth/?hl=en] on IG * Drink Poppi [https://drinkpoppi.com/] Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders at http://entreprenista.com/joinhttps://refer.entreprenista.com/joinus [https://refer.entreprenista.com/joinus]! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website [https://entreprenista.com/] and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here [https://refer.entreprenista.com/infosession] for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts [https://podcasts.apple.com/us/podcast/entreprenista/id1441790895] | TuneIn [https://tunein.com/podcasts/Business--Economics-Podcasts/Entreprenista-Podcast-p1358789/] | Spotify [https://open.spotify.com/show/7Mrg8ZnmB0evJngCn1QXfu] | Stitcher [https://www.stitcher.com/show/entreprenista] | iHeart Radio [https://www.iheart.com/podcast/263-entreprenista-74309588/] | GooglePlay [https://podcasts.google.com/feed/aHR0cHM6Ly9lbnRyZXByZW5pc3RhLmxpYnN5bi5jb20vcnNz]   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

317 - Danielle Canty, MemberUp: Helping Women Build and Scale Their Online Businesses

“A lot of people are worried if AI is going to take over. Don't be worried about AI taking over. You should be worried you're in competition with people using AI better than you.” Danielle Canty is a former brick and mortar business owner turned successful online entrepreneur. Danielle has now transitioned into the digital space to pursue her passion for empowering others and building a business that could lead to freedom of time. Known for her strategic mindset and dedication, she focuses on creating opportunities for women to achieve financial freedom and personal growth through innovative online platforms. Before exiting the company in 2023, she had built Bossbabe to a platform with over 3.5 million followers on social media, generating millions of dollars in revenue each year. Now, Danielle helps women founders reach that seven figure mark through her platform MemberUp and her community The Two Percent. Tune in and hear all about the pivotal moment that inspired Danielle's entrepreneurial journey, her transition from a chiropractic practice to an online business, and the importance of choosing a business model that aligns with your lifestyle.  We talked about: * The experience on the ski slopes that changed Danielle’s life (04:52) * Being cautious romanticizing your own ideas (15:48) * Building and growing a platform (17:03) * Working to grow a membership community (24:29) * The business tools that Danielle can’t live without (32:30) Connect with Danielle: * @DanielleCanty [https://www.instagram.com/daniellecanty/?hl=en] on IG * Website [https://danielle-canty.com/] Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders at http://entreprenista.com/joinhttps://refer.entreprenista.com/joinus [https://refer.entreprenista.com/joinus]! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website [https://entreprenista.com/] and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here [https://refer.entreprenista.com/infosession] for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts [https://podcasts.apple.com/us/podcast/entreprenista/id1441790895] | TuneIn [https://tunein.com/podcasts/Business--Economics-Podcasts/Entreprenista-Podcast-p1358789/] | Spotify [https://open.spotify.com/show/7Mrg8ZnmB0evJngCn1QXfu] | Stitcher [https://www.stitcher.com/show/entreprenista] | iHeart Radio [https://www.iheart.com/podcast/263-entreprenista-74309588/] | GooglePlay [https://podcasts.google.com/feed/aHR0cHM6Ly9lbnRyZXByZW5pc3RhLmxpYnN5bi5jb20vcnNz]   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

316 - My 10 Marketing Secrets to Growing Two 7-Figure Businesses

Hi Entreprenistas! It’s Steph here with a quick minisode about all things brand building. It’s our goal at Entreprenista to help you have all of the best business information and access to the resources that we’ve used to grow both of our seven figure businesses. Today, I’m walking through our marketing strategies and the tactics that we've used to grow two seven figure businesses. Reach out and send me a DM right here [https://www.instagram.com/stephjillcartin/]. I can't wait to connect! This week's takeaways from Entreprenista: * How building a brand drives business growth (02:49) * We initially grew and scaled social fly organically (04:40) * Launching this podcast helped build the brand (06:32) * Building through social media (09:43) Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders at http://entreprenista.com/joinhttps://refer.entreprenista.com/joinus [https://refer.entreprenista.com/joinus]! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website [https://entreprenista.com/] and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here [https://refer.entreprenista.com/infosession] for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts [https://podcasts.apple.com/us/podcast/entreprenista/id1441790895] | TuneIn [https://tunein.com/podcasts/Business--Economics-Podcasts/Entreprenista-Podcast-p1358789/] | Spotify [https://open.spotify.com/show/7Mrg8ZnmB0evJngCn1QXfu] | Stitcher [https://www.stitcher.com/show/entreprenista] | iHeart Radio [https://www.iheart.com/podcast/263-entreprenista-74309588/] | GooglePlay [https://podcasts.google.com/feed/aHR0cHM6Ly9lbnRyZXByZW5pc3RhLmxpYnN5bi5jb20vcnNz]   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

315 - Ambika Singh, Armoire: Building a Thriving Wardrobe Rental Business

“ I grew up sharing clothes and thought it was lovely and fun. And so rental to me is like that expression helped by the internet.” - Ambika Singh Ambika always had exuberant ideas for what she wanted to do for work. It wasn’t until she decided to quit corporate America to go to business school that she was able to combine her passion for helping women with her need to start her own company.  Today, we sit down with Ambika Singh, Founder of Armoire, a subscription based clothing rental company. She shares all about her career path, her advice on fundraising, the challenges she’s faced growing a company like hers, and so much more.  This week's takeaways from Entreprenista: * Ambika shares her childhood ambitions (2:54) * Ambika talks about her career path and how it led to starting her business (6:18) * Ambika gives advice for fundraising (22:05) * Ambika explains how she handled difficult feedback from a potential male investor (27:48) * Ambika tells us about the challenges she’s faced and how she overcame them (31:34) * Ambika shares about her biggest surprise (34:46) * How 2020 affected Ambika (40:59) * What being an Entreprenista means to Ambika (48:15) Connect with Ambika Singh: * Armoire.style [https://www.armoire.style/] * Armoire on Instagram [https://www.instagram.com/armoire.style/?hl=en] * Ambika on Instagram [https://www.instagram.com/ambikasi/?hl=en] Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders at https://refer.entreprenista.com/joinus [https://refer.entreprenista.com/joinus]! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

314 - Kathryn Shah, Spring & Mulberry: Making the World a Sweeter and Healthier Place

“I don't know that we've cracked the right mix yet, but gifting has gone a long way, and I think the more you gift, the more people see your product, and the more you can collaborate on content, the more views you'll see on your content. And ultimately, what you're wanting is just this feeling that you're everywhere.” Kathryn Shah is the co-founder of Spring & Mulberry, a chocolate company known for its date-sweetened health-conscious chocolate bars. The brand was inspired by Kathryn’s personal health journey and her desire to transform America's relationship with sugar. With over 20 years of experience in brand strategy and marketing, Kathryn has grown Spring & Mulberry and secured distribution in retailers, including Whole Foods. The company offers a range of unique flavors, combining delicious ingredients with nutrition, and has gained recognition for its commitment to using high quality whole foods. Tune in and hear all about how Kathryn’s cancer diagnosis inspired Spring & Mulberry’s creation, her product development process, and the importance of finding the right co-founder.  We talked about: * The product development process (05:09) * Finding the right co-founder (10;05) * Choosing the right marketing team (15:13) * Figuring out a strategy for gifting (19:39) * Getting Spring & Mulberry into Whole Foods (23:58} Connect with Kathryn Shah: * @Spring.Mulberry on IG [https://www.instagram.com/spring.mulberry/?hl=en] * Spring & Mulberry [https://springandmulberry.com/] Are you ready to make meaningful business connections that lead to real business results?  Join our Entreprenista League community of women founders at http://entreprenista.com/joinhttps://refer.entreprenista.com/joinus [https://refer.entreprenista.com/joinus]! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website [https://entreprenista.com/] and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? Sign up here [https://refer.entreprenista.com/infosession] for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts [https://podcasts.apple.com/us/podcast/entreprenista/id1441790895] | TuneIn [https://tunein.com/podcasts/Business--Economics-Podcasts/Entreprenista-Podcast-p1358789/] | Spotify [https://open.spotify.com/show/7Mrg8ZnmB0evJngCn1QXfu] | Stitcher [https://www.stitcher.com/show/entreprenista] | iHeart Radio [https://www.iheart.com/podcast/263-entreprenista-74309588/] | GooglePlay [https://podcasts.google.com/feed/aHR0cHM6Ly9lbnRyZXByZW5pc3RhLmxpYnN5bi5jb20vcnNz]   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.