Grow Your Law Firm

Welcome to episode 293 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Ron Latz, the Founder of LegalFenix, a legal marketing consultancy offering fractional CMO services to growth-minded law firms. With over 15 years of experience in legal marketing, Ron has helped hundreds of firms strengthen their strategy, hold vendors accountable, and create consistent growth. He shares how smaller law firms can stand out in saturated markets, avoid common SEO pitfalls, and use AI strategically without losing authenticity or trust.     What you’ll learn about in this episode:   1. AI is reshaping legal marketing strategy - Law firms must learn how AI-driven search and content affects visibility - Firms that avoid AI tools risk falling behind in efficiency and reach 2. Smaller firms can still compete with giants - Community involvement and personalized branding are powerful differentiators - Grassroots efforts like newsletters, and speaking gigs help smaller firms build trust 3. Differentiation starts with messaging - Firms must clarify why a prospect should hire them instead of a competitor - Storytelling, clear positioning, and niche services help break through the noise 4. AI is a tool- use it wisely - AI is great for content outlines and repurposing - but human oversight is essential - Abuse of AI can hurt search rankings and brand credibility 5. Authenticity wins on social media - Static, outsourced posts often fall flat—audiences prefer real voices and stories - Ghostwriters can help lawyers find and refine their authentic tone for better impact Resources:  Website: www.legalfenix.com/ [http://www.legalfenix.com/] LinkedIn: www.linkedin.com/in/ronlatz/ [https://www.linkedin.com/in/ronlatz/] Facebook: www.facebook.com/legalfenixmarketing [http://www.facebook.com/legalfenixmarketing] YouTube: www.youtube.com/@LegalFenix [https://www.youtube.com/@LegalFenix] Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to Episode 292 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, founder of Business Design Corporation and creator of the TouchStone Business System, to explore how law firms can escape SOP chaos and achieve operational independence. With over 25 years of experience as an entrepreneur, software innovator, and Master Certified E-Myth Consultant, Michael has helped thousands of business owners turn disorganized operations into scalable, process-driven companies. His TouchStone platform is built specifically for implementing systems—not just documenting them—making it easier to train teams, maintain consistency, and grow without losing control. What you’ll learn about in this episode:   1. AI-generated videos support diverse learning styles - Touchstone uses AI videos to match how different people learn - Tools like HeyGen turn SOPs into clear, engaging video formats 2. Keep processes simple and clear - Processes should be concise and easy to follow - Train staff to write clear, actionable instructions 3. Structure processes by core business functions - Organize SOPs across sales, marketing, HR, and more - Avoid SOP chaos with a clear implementation plan 4. Know when and what to systematize - Only write processes for tasks that are frequent and complex - Focus leadership on high-impact work, not routine tasks 5. Boost training with video and written SOPs - AI videos make SOPs easier to absorb and retain - Use video and text together for stronger training outcomes     Resources:  Website: www.businessdesigncorp.com/ [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.businessdesigncorp.com%2F&data=05%7C02%7CTyBackhus%40pilmma.org%7Ca99e38004a154449b50e08dd9ed53dc8%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638841361925791142%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=WZuQwV29qN%2BaCz1PII4MtvurjeQG7PowiqGRBcd8ukI%3D&reserved=0]  LinkedIn: www.linkedin.com/in/michael-mills-bdc/ [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmichael-mills-bdc%2F&data=05%7C02%7CTyBackhus%40pilmma.org%7Ca99e38004a154449b50e08dd9ed53dc8%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638841361925811830%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=%2BT6%2B%2FQ1NOloXe5okrSJsBpQ3TC0WANrG54u45VKKCqw%3D&reserved=0]  Facebook: www.facebook.com/BusinessDesignCorp [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2FBusinessDesignCorp&data=05%7C02%7CTyBackhus%40pilmma.org%7Ca99e38004a154449b50e08dd9ed53dc8%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638841361925839428%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=dE1y5ijpx8IgXp4odDaIL2as2uiDB%2F4A%2F%2Bpj%2BHExVHI%3D&reserved=0] Twitter (X): x.com/TouchStoneBDC [https://nam11.safelinks.protection.outlook.com/?url=https%3A%2F%2Fx.com%2FTouchStoneBDC&data=05%7C02%7CTyBackhus%40pilmma.org%7Ca99e38004a154449b50e08dd9ed53dc8%7C2f3c99da8c3f4d1ab7349a8f28d4a496%7C0%7C0%7C638841361925852617%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=mwD0uJbyBueMoNPySFhVZdMuod8UfTzhyPy%2FBsn5aH8%3D&reserved=0] Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 291 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan, the powerhouse duo behind Maestro Strategic Partners, to discuss the leadership and delegation strategies that help law firms scale sustainably. Eric Sanchez, Managing Partner at Maestro Strategic Partners, brings decades of experience at the intersection of law, leadership, and technology. A U.S. Marine Corps veteran and graduate of Northwestern University, Eric was instrumental in a landmark case resulting in a $1.25 billion settlement and an invitation to the White House. He has also designed legal software that earned nearly 30 patents, all while helping law firms enhance efficiency, innovation, and internal culture. Stacie Monahan, Partner at Maestro Strategic Partners, spent 25 years as a senior executive in both a large law firm and the insurance industry. Known for her emotional intelligence and operational expertise, she specializes in systems management and mentoring future leaders. Stacie has a passion for developing teams and building scalable structures that allow law firms to thrive. What you’ll learn about in this episode:   1. Leverage your strengths—and delegate the rest - Importance of focusing on strengths in leadership roles - Surrounding oneself with individuals who complement strengths and address diverse needs 2. Authenticity is the foundation of effective leadership - Recognizing and nurturing authentic leadership styles - Building a team that supports personal growth and business development 3. Delegation is essential for scalability and sustainability - Emphasizing the significance of effective delegation in leadership - Encouraging leaders to empower their team members to prevent organizational vulnerabilities 4. Invest in people to create future leaders - Encouraging leaders to invest in mentorship and personal development - Prioritizing creating an environment that fosters new leaders rather than hoarding power 5. Culture thrives on vulnerability, communication, and care - Highlighting the value of open communication and vulnerability in leadership - Measuring leadership success by replicating leadership roles and positively impacting others' lives Resources:  Website: mstratpartners.com [https://mstratpartners.com/]LinkedIn: linkedin.com/company/maestro-strategic-partners [https://www.linkedin.com/company/maestro-strategic-partners] Facebook: facebook.com/maestrostrategic/ [https://www.facebook.com/maestrostrategic/]   Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 290 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is joined by Cindy Speaker President and Founder of the Law TV Network.   Cindy, a seasoned marketing strategist with nearly 20 years of experience, brings deep insight into the fast-changing world of legal video marketing. She began her career as the marketing director for a large multi-state personal injury law firm based in Philadelphia. Today, as the founder of the Law TV Network, Cindy delivers cutting-edge video marketing solutions tailored for legal professionals, helping them build credibility and authority in a competitive landscape. In this episode, she shares why both long-form FAQ videos on YouTube and short-form content on platforms like Instagram and TikTok are essential. Cindy also underscores the power of user-generated content and the critical role video plays in building brand trust—encouraging even camera-shy attorneys to embrace video as a way to connect authentically with clients.  What you’ll learn about in this episode: 1. Short form video content on platforms like Instagram and TikTok is increasingly important: - User-generated video content is popular and easy to create - Showcase office activities, employees, and community involvement 2. Long form YouTube videos remain significant for building brand trust: - Create 25 to 50 solid FAQs to explain legal practice areas - Analyze YouTube analytics to understand viewer habits 3. AI plays a vital role in content creation and research, enhancing efficiency: - AI tools like ChatGPT streamline writing processes and research tasks - Expert prompting is crucial for effective AI content generation 4. Consistency in video marketing is key for law firms' success: - Done-for-you videos provide a solution for maintaining regular video content - In-house capabilities for video creation offer an ideal setup 5. Exploring the use of avatars in video content creation: - Avatars can be a viable option for representing individuals in videos - Challenges may arise in replicating authentic voice and mannerisms Resources:  Website: lawtvnetwork.com [https://lawtvnetwork.com/] LinkedIn: linkedin.com/in/cindyspeaker/ [https://www.linkedin.com/in/cindyspeaker/] Facebook: facebook.com/LawTVNetwork [https://www.facebook.com/LawTVNetwork] Twitter (X): x.com/cindyspeaker [https://x.com/cindyspeaker] Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]

Welcome to episode 289 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jason Melton, President of Regents Remote Services. Jason brings over two decades of experience in personal injury and wrongful death litigation as Co-Founder of Whittel & Melton, LLC, where his client-first approach has helped secure millions in recoveries. His passion for justice is matched by his strategic mindset—developing customized solutions for clients during their most vulnerable moments. As President and Co-Founder of Regents Remote Services, Jason is leading the charge in solving the legal industry’s staffing challenges by helping firms build nearshoring teams in Mexico. From legal and operations support to marketing expertise, Regents provides highly qualified professionals who drive law firm growth. Jason is also an active member of professional organizations like the Florida Justice Association and a devoted family man. What you’ll learn about in this episode:   1. Importance of Over-Communication:    - Clarity and connection are vital for remote workers    - Humanizing employees fosters trust and engagement 2. Structured Onboarding Process:    - Clear expectations from the start are crucial    - Training and support ensure understanding of roles 3. Virtual Engagement:    - Virtual gatherings foster belonging and accountability    - Prioritizing quality over cost boosts growth 4. Importance of Company Culture:    - Inclusive environments enhance productivity    - Personal connections foster team cohesion 5. Supervision Strategies:    - Regular check-ins and feedback sessions are essential    - Balancing autonomy and support is key to success Resources:  Website: www.regentsrs.com [http://www.regentsrs.com/] LinkedIn: linkedin.com/in/jason-melton [https://www.linkedin.com/in/jason-melton-%F0%9F%8C%9F-206990?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app] Facebook: facebook.com/share/1E8auwEzjd/?mibextid=wwXIfr [https://www.facebook.com/share/1E8auwEzjd/?mibextid=wwXIfr] Twitter (X): x.com/jasonmeltonesq [https://x.com/jasonmeltonesq?s=21&t=YVtd8g9WQdDvGORNUtRXKQ] Additional Resources:    https://www.pilmma.org/aiworkshop [https://www.pilmma.org/aiworkshop] https://www.pilmma.org/the-mastermind-effect [https://www.pilmma.org/the-mastermind-effect] https://www.pilmma.org/resources [https://www.pilmma.org/resources] https://www.pilmma.org/mastermind [https://www.pilmma.org/mastermind]