Let's Make a Scene

Episode 3 : Why do brands invest in experiential events?

🎙️ In this episode of Let’s Make a Scene, Anick Beaulieu sits down with Xanthe Wells, VP, Global Creative at Pinterest, to explore how inspiration, insight, and bold creative decisions can turn a platform into a living, breathing brand experience. Together, they dive into how Pinterest thinks about: * Designing experiences that feel personal at scale * How Pinterest’s users actively shape culture on and beyond the platform * The power of the platform’s massive reach and volume * How discovering ideas on Pinterest can spark deeper engagement back on the platform Xanthe also breaks down Pinterest’s Manifestation activation at Coachella. A vivid example of how an idea born on the platform can become an IRL experience, then loop back to fuel even more discovery and participation online. From transforming a beloved platform into an experiential playground to crafting moments that audiences not only watch but also feel, this episode demonstrates that impactful experiential work isn’t just about being seen. It’s about being remembered. --- Pourquoi les marques investissent-elles dans les événements expérientiels? 🎙️ Dans cet épisode de Let’s Make a Scene, Anick Beaulieu s’entretient avec Xanthe Wells, VP, Global Creative chez Pinterest, pour explorer comment l’inspiration, les insights et des choix créatifs audacieux peuvent transformer une plateforme en véritable expérience de marque. Ensemble, ils discutent notamment de : * La conception d’expériences qui restent personnelles, même à grande échelle * La façon dont les utilisateurs de Pinterest contribuent à façonner la culture, sur la plateforme et au-delà * La force de Pinterest grâce à son volume et à l’ampleur de sa communauté * Comment la découverte d’idées sur la plateforme peut générer un engagement encore plus fort sur Pinterest Xanthe revient aussi sur l’activation Manifestation à Coachella, un exemple concret d’une idée née sur Pinterest qui se matérialise en expérience réelle, puis nourrit à nouveau la découverte et la participation sur la plateforme. De la transformation d’une plateforme adorée en terrain de jeu expérientiel à la création de moments que le public ne fait pas que voir mais ressent, cet épisode montre que le succès ne consiste pas seulement à être visible, mais à laisser une empreinte durable.

Episode 2 : Jimmy Knowles, Canva

🎙️ In Episode 2 of Let’s Make a Scene, Jimmy Knowles, Canva’s Global Head of Experiential Marketing shares how a rap battle to launch Canva Enterprise, became a viral moment that perfectly captured the company’s unapologetic spirit. Some loved it. Some didn’t. And that was the point. Because standing behind creative choices together is what builds trust inside and outside the brand. It’s not just about playing it safe.It’s about showing up as who you really are.

Episode 1: Sofia Hernandez, TikTok

In this episode, C2’s Anick Beaulieu sits down with TikTok’s Sofia Hernandez to unpack the cultural value of creativity, the rise of world-building, and why 71% of users actually welcome brands on TikTok. (Spoiler: but only if they show up like a creator.) Let’s Make A Scene! Unfiltered. Unscripted. Generative.

Episode 0: Let’s Make a Scene

In the debut episode of Let’s Make a Scene, C2 CEO Anick Beaulieu and VP of Growth & Partnerships Jesse Gainer share the intention behind launching the podcast, and the strategic thinking behind GenXP, C2’s new playbook for designing generative experiences. They unpack why the conversation around experience design needed its own space, what makes now the right time to shake things up, and who will join them in pushing the discipline forward. It’s a candid, unscripted exploration of how meaningful gatherings shape business, culture, and the economy, and what it really takes to drive tangible, measurable results. If you’re a strategist, experience designer or marketer who shapes how people connect, this one’s for you. Hosts: Anick Beaulieu is the CEO of C2 Jesse Gainer is VP of Growth & Partnerships at C2