Lunch Hour Legal Marketing

You Down With CPCs?

In the news, market consolidation continues with Litify's purchase of LegalStratus. And the guys discuss Ohio's recent short-sighted decision to roll back lawyer advertising by banning competitive brand bidding.  Gyi and Conrad have more schooling to do when it comes to lawyer ad regulation. But first, the two create a glossary of online ad payment types: CPC, CPM, CPL, and CPA. Listen carefully. There may be a quiz down the line. In a new segment, "Dear State Bar Regulator," Gyi appeals to bar regulators in Texas, Florida, and South Carolina to revisit rules that put lawyers at a competitive disadvantage in modern law practice.  Gyi and Conrad invite reviews of #LHLM, even from bar leaders who may never again invite them to speak at a conference.  Special thanks to our sponsors Alert Communications [https://www.alertcommunications.com/ltn], LexisNexis® InterAction® [https://www.interaction.com/], LawYaw [https://www.lawyaw.com/?utm_source=referral&utm_medium=podcast&utm_campaign=LTN] and Clio [https://www.clio.com/].

Pricing to Get Hired: Bridging the Gap Between Lawyers & Clients

The latest news about Google's update to Core Web Vitals has led to a flurry of opportunistic emails from SEO companies offering their services to "fix" problem points for firms. Gyi and Conrad offer some reassurance, buyer beware tips, and what to focus on with this latest Google rollout.  Their predictions for further market consolidations hit the mark again, this time with news of the acquisition of SEO industry leader Moz by IContact Marketing Corp [https://moz.com/blog/moz-and-icontact]. Rounding out the news, they explain what's new about Google's new tool, Search Console Insights. Diving deeper into Clio's information-rich Legal Trends Report, Gyi and Conrad welcome Friend of the Podcast George Psiharis to talk about lawyer hireability and the disconnect between what lawyers think clients want and what clients say they want from their lawyers. The three discuss how the disconnect makes sense but how fixing the issues isn't necessarily so simple. Special thanks to our sponsors Alert Communications [https://www.alertcommunications.com/ltn], LexisNexis® InterAction® [https://www.interaction.com/], LawYaw [https://www.lawyaw.com/?utm_source=referral&utm_medium=podcast&utm_campaign=LTN] and Clio [https://www.clio.com/].

Bedlam Breakdown: Tactical Takeaways

If your firm recognized Memorial Day on social media, there's a chance the celebratory language fell flat against the occasion's solemnity.  Gyi and Conrad explain how to recognize holidays from a business perspective appropriately.   Search engine optimization leads the news with the release of The State of Link Building Report 2021 [https://www.aira.net/state-of-link-building/], controversy over Google penalizing a firm for link practice relating to a scholarship it provides, and the latest Google Core Update [https://searchengineland.com/google-june-2021-core-update-rolling-out-349121].  Confused? Gyi says not to worry and explains the three things you really need to know. Looming large in the marketing space is the shift to user privacy by the big players, namely Apple, Facebook and Google. Gyi and Conrad chat about what the shift will mean to marketers. Listen for the bottom line on cost and creativity.  Conrad and Gyi round out the episode with six tactical takeaways from their recent Bedlam legal marketing conference [https://www.bedlamconference.com/].  Topics include conversion and local SEO approaches, the counterintuitive value of no-follow links, and the benefit of testing title tags regularly.  The world isn't standing still. Neither should your marketing strategy, they advise.  Special thanks to our sponsors Alert Communications [https://www.alertcommunications.com/ltn], LexisNexis® InterAction® [https://www.interaction.com/], LawYaw [https://www.lawyaw.com/?utm_source=referral&utm_medium=podcast&utm_campaign=LTN] and Clio [https://www.clio.com/].

Turning Around a One-Star Review

Gyi and Conrad review the latest news. First up: Clio's "blind date" with HubSpot. They wonder about the development of Clio Grow, its relationship with HubSpot, and customer relationship management options for law firms.  In the Clio Legal Trends Report Minute, Gyi and Conrad consider the quarter of lawyers who don't meet clients virtually and the third of lawyers who don't support electronic document sharing and e-filing. Back in the day, exceptional customer service was a bonus. Nowadays, exceptional is the expectation, Gyi and Conrad say. When it comes to legal marketing conferences, Gyi and Conrad shun pay-to-play speaking spots. Their alternative? The no-BS Bedlam legal marketing conference [https://www.bedlamconference.com/] coming up on May 26. They preview the lineup with guest and Bedlam co-presenter and legal marketing frenemy Casey Meraz.  Listen for the code for the remaining #LHLM free registration spots.  Closing the episode, Gyi and Conrad talk one-star reviews and how to and how not to respond.  Pro tip: It's possible to turn a terrible review from a competitor into a positive. Gyi and Conrad explain how. Special thanks to our sponsors Alert Communications [https://www.alertcommunications.com/ltn], LexisNexis® InterAction® [https://www.interaction.com/], LawYaw [https://www.lawyaw.com/?utm_source=referral&utm_medium=podcast&utm_campaign=LTN] and Clio [https://www.clio.com/].

Top 5 Metrics For Your Law Firm

Top headline for #LHLM: More episodes are coming your way! Look for new shows twice a month on the second and fourth Wednesdays. Next up, as Gyi and Conrad predicted, venture capital is making waves in legal. Most recent headlines covered a $100 million infusion for Scorpion, followed soon after by word that Clio raised $110 million.  What does the investment mean for firms and matter management? Gyi and Conrad discuss. Speaking of Clio. In the "Clio Legal Trends Report Minute," Gyi and Conrad explain why some lawyers fared better than others during the pandemic. Hint: Choices of technology for payments, portals, and intake are client-focused. Metrics can be confusing. So Gyi and Conrad ID the metrics they think law firms should care about most. Each shares five metrics that get to the heart of client acquisition. Properly implemented, they explain how these measures improve everything from client intake (just answer the phone) to a client's lifetime value. And just in case you're looking for more acronyms, Gyi and Conrad will set you up with UCR, LTV, and IQLMC. Special thanks to our sponsor Alert Communications [https://www.alertcommunications.com/ltn], LexisNexis® InterAction® [https://www.interaction.com/], LawYaw [https://www.lawyaw.com/?utm_source=referral&utm_medium=podcast&utm_campaign=LTN] and Clio [https://www.clio.com/].