Making Sales Social Podcast

Human First, Sales Second: Building Social Sales Teams

In this episode of Making Sales Social, we explore what it truly means to make sales human. From hiring hungry, curious professionals to building repeatable, sustainable processes, we dive into the mindset and mechanics of high-performing sales teams. Discover how embracing AI with human intelligence can elevate outreach, and why breaking silos between sales and marketing is essential for driving revenue. Tune in for actionable insights on leadership, coaching, and creating authentic customer connections.

Still Using Bant It Might Be Costing You the Sale!

Join Brynne Tillman, Stan Robinson Jr., and Bob Woods on the Making Sales Social podcast as they explore the shift from the traditional BANT framework to the more customer-focused CHIRP framework, which emphasizes challenges, history, impact, risk, and priority. Discover why this new approach fosters trust-based conversations and aligns better with buyer needs. The hosts discuss using AI to enhance sales relationships and share insights on how to naturally uncover key selling points. This episode is a must-listen for sales professionals aiming to build genuine connections and elevate their selling strategies. Subscribe for more insights!

AI Roleplay Revolutionizes Sales Coaching and Team Success

Sriharsha Guduguntla, co-founder and CEO of Hyperbound, joins host Brynne Tillman on the Making Sales Social podcast. Guduguntla shares insights on revolutionizing sales coaching with AI roleplay, enhancing consistency, and scaling training for enterprise teams. Discover how AI-driven role plays can offer objective feedback and cut down ramp times, tackling challenges like bias and inconsistency in traditional coaching. With real-world success stories, Guduguntla highlights how Hyperbound facilitates pre-call planning and confidence-building, proving AI's transformative power in sales and marketing.

10 Quick Steps to Becoming a Prolific Content Producer Without Writing

In this episode of Making Sales Social, Brynne Tillman, Stan Robinson Jr., and Bob Woods unveil a practical 10-step strategy to help sales professionals become consistent content creators on LinkedIn—without spending more than 20 minutes a week. The trio tackles the barriers of time and authenticity, offering savvy tips to identify trending topics, capture powerful insights, and repurpose everyday client conversations into high-impact thought leadership. Plus, they discuss using AI prompts (and when to skip them) to refine your messaging and build trust-based conversations. If creating valuable content that converts sounds daunting, this episode will shift your mindset and your method.

Human to Human: Rethinking Social Media with AI

In this episode of Making Sales Social, Brynne Tillman welcomes Greg Weinstein, founder and CEO of Aggie—an innovative AI tool built to help small businesses show up online without the stress of constant content creation. Drawing from his deep experience in digital media and roles at MTV, Comcast, and Univision, Greg explores what “human to human” marketing truly means in 2025, why average content just isn’t enough, and how smarter AI inputs can lead to more impactful social engagement. If you've ever felt overwhelmed by the “content beast,” this conversation might be the insight you’ve been craving.