Mike Speer Audio

Up until a few years ago, I wore a suit all the time. Remember the Ice Bucket Challenge? Yeah, I did that in a three-piece suit. It was my trademark, and I viewed it as a sign of success and professionalism.

With everyone and their mother selling courses on how to run Facebook ads and claiming to be a digital marketing “guru,” the traditional marketing agency is obsolete. That may sound like a bold statement, but I hope you’ll hear me out. Over the past year, I’ve noticed that’s it’s becoming harder and harder for businesses to identify who the real experts are. After all, the one who speaks the loudest is usually the one who commands the most attention (although that doesn’t mean they’re the ones with the right answer). After you get past all the bluster, you realize that those so-called experts can’t actually answer any of your questions. The truth is that they just took a quick online course and paid to learn some superficial talking points. Once the conversation goes off script, you’ll just hear crickets. That’s when I realized that to set ourselves apart from the phonies, we’re going to need to adapt. Listen to this audio track that paints the picture of our organizations mission.

Are you interested in building your brand? Whether you are putting focus into a personal brand or looking to expand your organizations reach, this audio article is for you. Find out my secret weapon that is changing the game for my company and our clients.

As with any marketing strategy, before you dive in, you want to start by asking, “Who’s my audience? Who’s seeing my content, and what can I do to tailor it for that specific group?” Listen to find out ways to utilize Pinterest for your small business.

Coming up in a future audio article (keep your eyes peeled), we’ll talk about how to set up and optimize your LinkedIn company page. We’ll also go over tips and tricks to customize your content strategy for the platform, but, before we get to all that good stuff, let’s pump the breaks for a moment to look at your own personal LinkedIn profile.