Product Powerhouse

Choosing the Perfect Shopify Theme in 2024

Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024. Key Takeaways: * Understanding how Shopify themes work * Why you need to look for essential features instead of focusing on how the theme looks * How to find inspiration for your website * The biggest differences between the free Dawn theme and premiums theme in the Shopify theme store * Tools for customizing your theme for your brand * A list of my personal favorite themes For a list of all the apps and themes I mentioned visit this blog post. [https://apps.shopify.com/font-picker]  Get your first month of Shopify for only $1 [http://www.shopify.com/?ref=alexander-design-company]* Additional Resources: * DIY Shopify [https://sales.productpowerhouse.co/diy-shopify/] - Create an amazing Shopify website. * Join our Product Powerhouse Community on Facebook [https://www.facebook.com/groups/productpowerhouse] for more support and insights. Support the show [https://www.buzzsprout.com/1356640/support] Connect with Erin: Product Powerhouse Community [https://www.facebook.com/groups/productpowherhouse/%20] Instagram [https://www.instagram.com/product.powerhouse/] DIY Shopify Course [https://sales.productpowerhouse.co/diy-shopify/] Product Powerhouse Website [https://www.productpowerhouse.co/]

Celebrating 10 Years of Success with Tara Sutton Everything Done to a T

In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business. Key Topics Discussed: * Introduction to Tara Sutton and Everything Done to a T * The evolution of Tara's business over the past decade * Transitioning from a full-time corporate job to full-time entrepreneurship * Navigating the challenges when her husband was laid off * Strategies for maintaining a consistent social media presence * The importance of trusting your gut in business decisions * Practical tips for beginners in the business world Connect with Tara Sutton: * Instagram: everything.done.to.a.t [https://www.instagram.com/everything.done.to.a.t] * TikTok: everything.done.to.a.t [https://www.tiktok.com/@everything.done.to.a.t?lang=en] * Website: www.everythingdonetoat.com [http://www.everythingdonetoat.com] Additional Resources: * Link to Tara’s Sports Mom Collection [https://everythingdonetoat.com/collections/sports-mom-life] * Erin’s top tips for marketing without social media [https://productpowerhouse.co/blogs/podcast/12-ways-to-promote-your-product-business-without-social-media] * Join the Ultimate Product Party [https://ultimateproductparty.com/] Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast! Support the show [https://www.buzzsprout.com/1356640/support] Connect with Erin: Product Powerhouse Community [https://www.facebook.com/groups/productpowherhouse/%20] Instagram [https://www.instagram.com/product.powerhouse/] DIY Shopify Course [https://sales.productpowerhouse.co/diy-shopify/] Product Powerhouse Website [https://www.productpowerhouse.co/]

UPP 2024 Recap: My Takeaways from the Ultimate Product Party

In this episode of the Product Powerhouse Podcast,  host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business owners. Highlights include meeting speakers, the importance of showing up authentically in your business, working smarter, not harder, and the philosophy of 'take what you need and leave the rest.'  Links mentioned in this episode: * The Ultimate Product Party  [https://ultimateproductparty.com/] * Find Your New Biz Bestie At The Ultimate Product Party podcast episode with Cat + Allison  [https://productpowerhouse.co/blogs/podcast/find-your-new-biz-bestie-at-the-ultimate-product-party] * Getting Your Small Business in Gift Guides with Allison Carter  [https://productpowerhouse.co/blogs/podcast/getting-your-small-business-into-gift-guides-for-the-holidays-with-allison-carter] * Growing a Sustainable Product Business with Tracy Matthews [https://productpowerhouse.co/blogs/podcast/tracy-matthews] Support the show [https://www.buzzsprout.com/1356640/support] Connect with Erin: Product Powerhouse Community [https://www.facebook.com/groups/productpowherhouse/%20] Instagram [https://www.instagram.com/product.powerhouse/] DIY Shopify Course [https://sales.productpowerhouse.co/diy-shopify/] Product Powerhouse Website [https://www.productpowerhouse.co/]

Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi

In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products. Erin and Leah dive deep into the world of art licensing, discussing what it is, how to get started, and how it can be a fantastic stream of revenue for artists and business owners. They share insights and tips on finding your niche, identifying potential licensing opportunities, and building relationships with companies interested in licensing your art. Leah shares her journey as an artist, starting from her childhood love for arts and crafts to discovering her passion for surface pattern design. She talks about how she got started in licensing her designs, the role of print-on-demand sites like Spoonflower and Redbubble, and the importance of contracts and trust in the licensing process. Throughout the conversation, Erin and Leah emphasize the importance of perseverance, dedication, and finding joy in the creative process. They encourage listeners to embrace the fun aspects of their artistic journey while also tackling the necessary tasks that may not be as exciting. Leah reminds us that success in art licensing takes time and effort, but the rewards can be significant. Whether you're an artist looking to monetize your creations or a business owner seeking unique designs for your products, this episode will inspire you to explore the world of art licensing and discover the endless possibilities it offers. So grab a cup of coffee, sit back, and join Erin and Leah as they delve into the exciting realm of art licensing on the Product Powerhouse Podcast. Links mentioned: Sketch Design Repeat [https://sketchdesignrepeat.com/] Art Licensing with Mabel Tan Facebook group [https://www.facebook.com/groups/artlicensingwithmabletan/] Connect with Leah: CoastL Studio website [https://www.coastlstudio.com/] Instagram [https://www.instagram.com/coastlstudio] Support the show [https://www.buzzsprout.com/1356640/support] Connect with Erin: Product Powerhouse Community [https://www.facebook.com/groups/productpowherhouse/%20] Instagram [https://www.instagram.com/product.powerhouse/] DIY Shopify Course [https://sales.productpowerhouse.co/diy-shopify/] Product Powerhouse Website [https://www.productpowerhouse.co/]

Everything You Need to Know About Shopify Email App

In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.  Here are the key takeaways from this episode:  * The Shopify Email app is an email service provider available to all Shopify users. * It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart reminders. * Having both an inbox and an email service provider is essential for effective email marketing. * The Shopify Email app is a cost-effective option for those on a tight budget, as it offers up to 10,000 free emails per month. * While the app may not have all the advanced features of other platforms, it is a great choice for beginners or those who find other platforms overwhelming. * Users can customize email templates and integrate the app with other tools on their Shopify store. * Erin announces her new course on using the Shopify Email app, which covers setup, branding, creating campaigns and automations, managing audiences, and more. Links Mentioned: Shopify Email App [https://apps.shopify.com/shopify-email] Shopify Help Center [https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email] Erin's new Shopify Email Course  [https://productpowerhouse.co/products/shopify-email-app-course] Support the show [https://www.buzzsprout.com/1356640/support] Connect with Erin: Product Powerhouse Community [https://www.facebook.com/groups/productpowherhouse/%20] Instagram [https://www.instagram.com/product.powerhouse/] DIY Shopify Course [https://sales.productpowerhouse.co/diy-shopify/] Product Powerhouse Website [https://www.productpowerhouse.co/]