Second Cup Sessions

30: Cheers to Season 1

It's the end of Season One! We're a little happy, a little sad, and a lot caffeinated as we wrap up this first season of Second Cup Sessions. In this episode, Kati and Calley trade questions, crack each other up, and reflect on life as small business owners heading into the busy season. From "Freaky Friday" body swaps and what we'd do with each other's businesses, to confessions about chaotic mornings, dream days, and what we'd definitely get arrested for — this one's pure fun. We're closing out the season with laughter, gratitude, and maybe a little bit of manifesting for the months ahead. Grab your second cup, get cozy, and join us for a lighthearted goodbye to Season One. We'll see you again in 2026 for Season Two! Follow: @secondcupsessions - Us @meliorrefillery - Calley @nw_accent - Kati

29: Marketing With Purpose: Crafting Stories That Connect

In this episode of Second Cup Sessions, we sit down with marketing strategist Mary Czarnecki to unpack how small business owners can use stories with intention—not just for entertainment, but to build trust, relevance, and connection with their customers. Mary is a speaker and marketing strategist who helps founders and leaders communicate with clarity and confidence. For over 25 years, she's worked with Fortune 500 companies and growth-stage brands on strategy, storytelling, and messaging. Today, she brings that expertise to entrepreneurs and leaders through courses, workshops, and consulting, so their story isn't just heard, it drives results. Together, we talk about the pitfalls of "panic posting," the difference between content that simply fills space versus stories that actually move your business forward, and how to create a "story bank" so you're ready even on the busiest days. Follow Second Cup Sessions on Instagram @secondcupsessions Find Mary Czarnecki: LinkedIn: https://www.linkedin.com/in/mczarnecki/ [https://www.linkedin.com/in/mczarnecki/] Instagram: https://instagram.com/maryczarnecki_ [https://instagram.com/maryczarnecki_] Website: https://www.maryczarneckispeaks.com/ [https://www.maryczarneckispeaks.com/] Sticky Note Marketing Podcast: https://maryczar.com/podcast [https://maryczar.com/podcast] Storytelling Online Workshop: https://maryczar.com/story [https://maryczar.com/story]

28: When "Making It" Looks Different Than You Planned

In this episode of Second Cup Sessions, Calley and Kati get real about how their visions of success have shifted over time—from dreams of infinity pools, multiple store locations, and picture-perfect timelines to finding fulfillment in freedom, balance, and even a few unexpected shop cats. They dive into the evolving ways we measure accomplishment in both business and life, the pressure of early timelines, and how letting go of rigid definitions can open the door to a more authentic version of success. With their usual humor and honesty, they share lessons learned, vulnerabilities faced, and the joy that comes from embracing the season you're in.

27: Finding Your Ideal Customers

In this episode of Second Cup Sessions, Calley and Kati dive into the ever-important question: who is your ideal customer? From the quirks of Pacific Northwest culture to the realities of who actually shows up in their shops, they unpack why knowing your audience matters more than ever—especially during challenging business seasons. They share real-life stories about loyal customers, the joy of creating quality products that stand the test of time, and the lessons learned from resisting the urge to "do it all." With plenty of laughs (yes, even about black toothbrushes being "for men" and East Coast subway stereotypes), this conversation blends honesty and humor while reminding small business owners to hone in on their "yes" people and build deeper connections. If you've ever struggled with defining your target audience or wondered how to make your business resonate with the right people, this episode is packed with insights—and a good dose of Pacific Northwest love.

26: Stronger Together with Omega NW

In this episode of Second Cup Sessions, we're joined by Jana and Susie, the powerhouse duo behind Omega NW, a Portland-based nonprofit that helps women transition out of addiction, homelessness, incarceration, and abuse by stepping back into the workforce with mentorship, job skills, and real-life support. We talk about what it looks like to not just place someone in a job, but to walk alongside them—teaching advocacy, building confidence, and reminding women they are deeply loved and not defined by their past. Jana and Susie share moving stories of transformation (and plenty of laughter along the way), while we reflect on how small businesses can play a huge role in restoring dignity, breaking down stigma, and even discovering growth themselves through these partnerships. It's a conversation about second chances, community, and the power of showing up—because sometimes the simplest invitation or act of support can change a life, yours included.