The BodyQ App Podcast

How to e-Compete: Using Branding and Licensing Strategically For this episode, we aim to focus on the benefits of brand development, in particular, how brand licensing can be used as a strategic advantage in e-commerce. Guest Speaker:  Patrice Sosoo For Patrice, business and creativity go hand in hand. A branding and creative executive who works in New York City, Patrice has over 10 years of experience at some of your favorite brands such as American Express, ELLE magazine, InStyle and leading a luxury practice at Digital Brand Architects (DBA). At DBA, she developed digitally groundbreaking activations for Gucci, St. Regis Hotels and 7 For All Mankind. Patrice is currently the Vice President of Brand Development at Dotdash where is responsible for developing products and overseeing the licensing program for the digital publishing company. At home, you’ll find Patrice head over heels in love with her college sweetheart turned husband, Kalvin, and their two toddlers, Kingsley and Céline.

How to e-Compete: Using Branding and Licensing Strategically For this episode, we aim to focus on the benefits of brand development, in particular, how brand licensing can be used as a strategic advantage in e-commerce. Guest Speaker:  Patrice Sosoo For Patrice, business and creativity go hand in hand. A branding and creative executive who works in New York City, Patrice has over 10 years of experience at some of your favorite brands such as American Express, ELLE magazine, InStyle and leading a luxury practice at Digital Brand Architects (DBA). At DBA, she developed digitally groundbreaking activations for Gucci, St. Regis Hotels and 7 For All Mankind. Patrice is currently the Vice President of Brand Development at Dotdash where is responsible for developing products and overseeing the licensing program for the digital publishing company. At home, you’ll find Patrice head over heels in love with her college sweetheart turned husband, Kalvin, and their two toddlers, Kingsley and Céline.

With guest speaker: Ben Jones, Founder and CEO at Ohi "An Amazon Prime Now" like shipping service for e-commerce Details about the episode: Topic: How to e-Compete: Shipping Fulfillment and Logistics Main goal: Listen to our discussion as we focus on talking about the benefits of improving shipping fulfillment (from point of sale to delivery of the product to the customer) in the e-commerce industry. About Ben Jones, CEO, Founder at Ohi: After graduating from the University of Cambridge, where he studied Geography, Ben started his career in Sales and Trading at HSBC. Over the course of 4 years In that role he built a $20m annual revenue business from scratch, and quickly became a rising star in the industry. Everything changed though after a serious back injury, which, left Ben temporarily paralyzed and requiring a major spinal operation. During the 16 months recovery that followed, Ben was unable to walk far or carry anything heavy, and so became increasingly reliant on e-commerce. The frustration of having to wait 3-5 days to receive goods ordered online, vs being able to get them same-day in stores, made Ben realize that e-commerce was increasingly falling behind the fast, convenient experience offered by Amazon. Ben left banking to attend the Stanford Graduate School of Business to pursue his dream of solving that pain point, founding Ohi upon graduation in September 2018.

This is the BodyQ App Podcast, the podcast for all things related to e-commerce automation, personalization and scaling It’s powered by the BodyQ App, a personalization Software as a service app for apparel e-commerce companies, that helps decrease product return rates and improve customer loyalty metrics. To get the app on your clothing e-commerce site, be sure to visit us at bodyqapp.com.