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The Shortlist

Podcast af Middle of Six

engelsk

Business

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Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

Alle episoder

93 episoder

episode MacGyver Proposal Hacks cover

MacGyver Proposal Hacks

Proposal deadlines have a way of testing even the most seasoned AEC marketers. No matter how carefully a pursuit is planned, you never know when you'll have to defuse a ticking time bomb, minutes before the deadline. In this episode of The Shortlist, Wendy Simmons is joined by designers Becky Ellison and Lauren Jane Peterson to discuss the “MacGyver moments” that happen when proposal teams are racing against the clock. From InDesign crashes and corrupt exports to oversized PDFs, emergency printer fixes, and hand-assembled printed proposals, Becky and Lauren Jane share stories from the trenches along with practical troubleshooting tips that can save a submission in the final hour. They also explore strategies for making impossible amounts of content fit on the page, compressing files under strict upload limits, and knowing when to make a sacrifice to the "proposal gods" rather than missing the deadline entirely. If you’re a proposal manager, designer, or marketer who’s ever submitted with seconds to spare, this episode offers equal parts practical advice, camaraderie, and comic relief for surviving the chaos of pursuit work. CPSM CEU Credits: 0.5 | Domain: 4

13. maj 2026 - 53 min
episode Project Management Tips for the Busy Marketer cover

Project Management Tips for the Busy Marketer

Strong project management isn’t just for the construction jobsite—it’s a critical skill for every AEC marketer. In this episode of The Shortlist, Wendy Simmons is joined by Melissa Richey and Lauren Jane Peterson to explore how marketers naturally step into project management roles across proposals, events, and campaigns. From defining scope and managing risk to leading communication and keeping teams aligned, the MO6 team breaks down practical strategies that keep work moving. We also dive into effective kickoff meetings, visual communication tools, and how project management platforms like ClickUp, Basecamp, and Asana can help streamline workflows.  Ultimately, successful project management comes down to clear communication and team accountability to stay organized, efficient, and ahead of deadlines—and this episode is chalk full of tips for day-to-day project management. CPSM CEU Credits: 0.5 | Domain: 6

29. apr. 2026 - 41 min
episode The Short(er) List: The 10 Unoriginal Words and Phrases You Should Stop Overusing cover

The Short(er) List: The 10 Unoriginal Words and Phrases You Should Stop Overusing

On this episode of The Short(er) List, we're leveraging innovative and collaborative solutions to provide comprehensive expertise that's both strategic and sustainable. And we're passionate about it, too. If that introduction sounds both nonsensical and completely normal, then you're in the right place. Don't worry, we're also guilty. Becky Ellison and Kyle Davis are back to call all of us out, including themselves. From world-class delivery to holistic experience, they're unpacking the words that have been doing the heavy lifting in AEC marketing for so long that they've become tired and worn out. We dig into the phrases that have taken over proposals and websites, what we actually mean when we use them, and what to say instead. Because the selection committee just read 12 other submittals that said the exact same things. Here’s the deal: your people and your firm actually are unique—so let's start writing like it.

22. apr. 2026 - 23 min
episode Mural: Sticky Notes but Better cover

Mural: Sticky Notes but Better

Collaboration is at the heart of how the team at Middle of Six works—and being fully remote means finding tools that keep ideas flowing and groups aligned. In this episode of The Shortlist, MO6ers Kyle Davis and Lauren Jane Peterson share the ins and outs of using Mural, their favorite digital whiteboard platform. From internal brainstorming sessions and design charrettes to client workshops and presentations, Mural serves as a shared workspace where ideas can be captured, organized, and refined in real time. They also share how Mural's user interface makes it easy to onboard first-time users, encourage live note-taking, and import and export to PowerPoint. With this tool in your toolkit, you just might experience more efficient meetings, stronger alignment, and a shift from presenting ideas to actively building them alongside your team. CPSM CEU Credits: 0.5 | Domain: 2

15. apr. 2026 - 38 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

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