The Speed of Culture Podcast

Data Dominion: How Zeta cracked the AI code for the next gen of martech

In this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis. Follow Suzy on Twitter: @AskSuzyBiz Follow David A. Steinberg on LinkedIn [https://www.linkedin.com/in/dsteinberg1/] Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Top shelf: How Patrón stays premium with craft and conviction in a digital world

In this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker Guillermo del Toro, and how Gen Z is reshaping consumption habits across the spirits industry. The conversation also covers how Patrón approaches music and culture partnerships, why the on-premise channel still defines brand equity, and how human connection remains the anchor in an AI-driven world. Follow Suzy on Twitter: @AskSuzyBiz Follow Roberto Ramirez Laverde on LinkedIn [https://www.linkedin.com/in/roberto-ramirez-laverde-57aab614/] Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Second Wind: How Axe is rewriting the marketing spray-book for a new gen

In this episode of The Speed of Culture podcast, Matt Britton sits down with Dolores Assalini, Head of Axe US at Unilever. Dolores unpacks how one of the most culturally iconic men's personal care brands is reinventing itself for a new generation. From the launch of their new spray technology to the creator-led campaign History of Overdoing It, she explains how Axe is leaning into humor, social insight, and authenticity to win back cultural relevance. The conversation covers how AI is reshaping product discoverability, why the linear advertising model is officially dead, and what modern brand stewardship looks like when your consumer lives on TikTok. Follow Suzy on Twitter: @AskSuzyBiz Follow Dolores Assalini on LinkedIn [https://www.linkedin.com/in/dolores-assalini-0999769/] Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Compound Growth: How U.S. Bank uses AI to drive revenue and results

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-functional buy-in, the cultural power of sports, and why understanding the P&L is the ultimate unlock for modern marketing leaders. Follow Suzy on Twitter: @AskSuzyBiz Follow Michael Lacorazza on LinkedIn [https://www.linkedin.com/in/lacorazza/] Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Money Moves: How Credit Karma uses AI to power smarter financial decisions

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, Head of Marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized financial assistant powered by AI and 70,000+ data points. The conversation explores democratized creativity in the AI era, financial literacy in the age of “FinTok,” Gen Z acquisition strategy, and how trust, personalization, and human intelligence will define the next phase of financial services. Follow Suzy on Twitter: @AskSuzyBiz Follow Natasha Madan on LinkedIn [https://www.linkedin.com/in/madannatasha/] Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.