The Toy Book Podcasts by Adventure Media & Events

In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kevin Daniels, President and Co-Founder of Fun In Motion Toys to the show. Fun In Motion is the four-time Toy of the Year (TOTY) finalist behind mesmerizing toys including Shashibo, Spin Ball, and Wandini. On the show, Daniels explains how an activity invented by the indigenous people of New Zealand became the inspiration for Fun In Motion Toys' first product. He and Albritton go on to discuss the success of Fun In Motion with independent retailers and the methods used to grab customers' attention. Following the backstory on Shashibo, Daniels shares insight into how the company is leveraging its existing items to break into new product categories.

In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Kyle Cosgrove, Territory Manager at Goliath Games to the show. A sales vet with experience at Crazy Aaron's and Monkey Fish Toys, Cosgrove is focused on expanding Goliath's footprint across independent toy and game stores. On the show, he and Albritton discuss the skills learned in working toy retail and how those skills still apply today. Cosgrove shares his experiences in selling to kids in-store and how they think differently about product. Additionally, he shares some advice for young people starting out in the toy industry, the current state of games at specialty, and how independent retailers can set themselves up for sales success.

In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Tom Delaney, Executive Vice President of MUKIKIM [https://mukikim.com/] to the show. A seasoned toy industry veteran, Delaney has held roles at Mattel, The Walt Disney Co., JAKKS Pacific, and ran his own company, Homegrown Toys. On the show, Delaney shares insight into the world of MUKIKM and its 14 unique product lines, including the Rock and Roll It Piano, Spy X, Drench, and this fall's buzzworthy new offering, the Drench Soda Game.

Go Ninja! Go Ninja! Go! In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Pat Linden, Vice President of Marketing at Playmates Toys to the show. Ahead of this week's release of Teenage Mutant Ninja Turtles: Mutant Mayhem, Linden shares insight on his experience working with every iteration of the Teenage Mutant Ninja Turtles (TMNT) since 1998. On the show, Linden discusses his early years in the toy industry in which he worked on the classic farm toy brand, Ertl prior to joining Playmates Toys. He then shares details on the different versions of the TMNT brand over the years and explains how the team works on developing reimagined toys for the brand. Finally, Linden delves into this year's line and why he's excited for Mutant Mayhem.

In the latest episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Leah Ringelstein, Director of Impact at Zigazoo [https://zigazoo.com/] to the show. Ringelstein is on the front lines of the world's biggest social media network for kids and leverages her background in classroom education and curriculum building in her work. Zigazoo has been designed to be a safe, positive, empowering online community where kids can create videos, enter challenges and win prizes. On the show, Ringelstein discusses the early stages of creating Zigazoo and shares how positivity and safety are built into the core of everything the company does. Then, she and Albritton discuss the challenges and triumphs of moving away from an “engagement at all costs” social media model and how brands can best get involved and benefit from what Zigazoo is doing.