Cover image of show AgenticLens — GEO, AEO & AI Visibility for Business

AgenticLens — GEO, AEO & AI Visibility for Business

Podcast by AgenticLens

English

Business

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About AgenticLens — GEO, AEO & AI Visibility for Business

How AI agents like ChatGPT, Perplexity, and Google AI Mode decide which businesses to recommend — and how to make sure yours shows up. Covering Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI visibility strategies, Shopify product optimization for AI agents, and the shift from traditional SEO to AI-driven discovery. From the team at agenticlens.io.

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13 episodes

episode What is GEO - Everything you need to know artwork

What is GEO - Everything you need to know

Generative Engine Optimization (GEO), a digital strategy designed to help businesses gain visibility within AI platforms like ChatGPT and Perplexity. While traditional search engine optimization focuses on ranking high in link-based results, GEO aims to ensure a brand is directly recommended by AI agents during conversational queries. The guide highlights that AI recommendations rely on specific factors such as structured data, content clarity, and a strong presence across multiple third-party platforms. It clarifies that GEO acts as an essential additional layer to existing marketing efforts rather than a total replacement for traditional search strategies. By implementing technical fixes like JSON-LD schema and improving site accessibility, companies can remain discoverable as consumer habits shift toward AI-driven answers. Ultimately, the source positions this practice as a vital evolution for any business that relies on being found online in an increasingly automated landscape.

24 Apr 2026 - 21 min
episode GEO Hack: Invisible to #1 on ChatGPT in 7 Days artwork

GEO Hack: Invisible to #1 on ChatGPT in 7 Days

This case study details how a New Zealand service business achieved top-tier visibility on ChatGPT within one week by shifting its digital strategy from traditional SEO to Artificial Intelligence Optimisation (AEO). The transformation involved a brief two-hour technical overhaul focused on making website content more readable for AI crawlers rather than just human visitors. Key adjustments included implementing structured JSON-LD schema, rewriting meta descriptions to be fact-based, and adding conversational FAQ sections that mirror user queries. The text emphasises that AI agents prefer explicit data and consistent third-party cross-references over vague marketing language. By prioritising machine-readable summaries and accessible hosting, the business moved from total invisibility to being the primary recommendation for its category. Ultimately, the source serves as a guide for companies looking to secure AI-driven recommendations through specific, high-leverage technical fixes.

24 Apr 2026 - 20 min
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