Bare it All

Work Like A Girl: Erika Ayers-Baden on Doing It All Without Burning Out

On this week’s episode, Brittany Lo sits down with Erika Ayers-Baden, CEO of Food52 and former CEO of Barstool Sports, to talk about what it really takes to build an impactful career—without burning out. Erika shares her journey from leading Barstool’s explosive growth to taking the helm at Food52, all while launching a book, a podcast, and a community platform for working women. They dive into the power of being relentlessly driven and giving yourself grace, how to embrace failure without letting it define you, and what it looks like to lead with purpose in a fast-paced world. Expect real talk on founder dynamics, personal branding, burnout, building community, and redefining success on your own terms. Follow Erika on Instagram [https://www.instagram.com/erika/?hl=en] Learn more about Erika’s work [https://www.erikaayersbadan.com/] Follow Beia on Instagram [https://www.instagram.com/beiabeauty/] Shop on beiabeauty.com [http://beiabeauty.com] Follow Brittany on Instagram [https://www.instagram.com/brittany.lo/] Learn more about Brittany [https://www.brittanylo.com/]

From Cold Emails to Landing Oprah’s List: Courtney Toll on Building Nori Into an Eight-Figure Brand

On this week’s episode, Brittany Lo sits down with Courtney Toll, co-founder and CEO of Nori—the wrinkle-removing clothing care brand that’s taking the internet (and Oprah’s list!) by storm. Courtney shares how a lack of an ironing board and a little creativity sparked the idea for Nori, and how she went from cold-emailing founders for advice to running an eight-figure business. They chat about the power of a well-crafted email, the realities of fundraising without experience, and how founders can grow a business and still have a life. Expect insights on product-market fit, TikTok ads, brand-building, and Courtney’s refreshingly real approach to startup life.

Diamonds, DMs, and Doing It All with Lauren Grunstein

From PR dreams inspired by Samantha Jones to helping brides sparkle at Versolo, Lauren Grunstein’s journey is anything but ordinary. In this episode, Brittany Lo sits down with Lauren to talk about building confidence through authenticity, navigating the fast-paced world of custom jewelry, and what it really takes to grow a brand from the ground up. They chat about the unglamorous side of sales, the power of genuine connections, and how staying organized (and well-rested!) is Lauren’s secret to thriving in startup chaos. From favorite beauty staples to time management hacks, this one’s a gem.

Unboxing Success: How Katie Kitchens Transformed FabFitFun Into a Lifestyle Empire

In this episode of the Bare It All Podcast, Brittany Lo sits down with Katie Kitchens, co-founder and Editor-in-Chief of FabFitFun, to discuss her journey from writer to building a powerhouse subscription box brand. Katie shares how FabFitFun evolved from a digital media platform to a beloved lifestyle subscription service, delivering curated beauty, wellness, fitness, and fashion products to millions of subscribers. They explore her approach to product curation, influencer partnerships, community building, and the constant need for brand refreshes to stay relevant. Katie also opens up about navigating motherhood while scaling a successful business, embracing flexibility, and the resilience required to thrive as a leader. This conversation is packed with valuable insights for entrepreneurs, aspiring leaders, and anyone balancing personal and professional ambitions.

From Concept to Cult Favorite: CMO Amy Kapolnek on Building Brands That Last

In this episode, Brittany Lo sits down with Amy Kapolnek, Founder and Fractional CMO of FWRD Group, to break down the marketing strategies that drive success for indie beauty and wellness brands. Amy shares what it means to be a Fractional CMO, why so many startups need one, and how brands can navigate customer acquisition in an oversaturated market. From avoiding the pitfalls of rushing into retail to leveraging gifting, partnerships, and SMS marketing, she lays out a roadmap for scrappy yet effective growth. Plus, she opens up about founder life—her daily routine, imposter syndrome, and the skincare treatments keeping her looking ten years younger. If you’re building a brand and want to market smarter, this episode is packed with must-know insights.