Cover image of show Beyond The Podcast

Beyond The Podcast

Podcast by Lynsay Gould

English

Business

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About Beyond The Podcast

You’ve launched your podcast… But let’s be honest, is it actually growing your business? You’re showing up. You’re recording. But between running your business, serving your clients, and keeping your head above water—the last thing you need is a content treadmill that doesn’t convert. Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and ready to turn their podcast into a powerful business tool. Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives you practical strategies, clear frameworks, and no-fluff advice on how to grow your audience, attract clients, and build real authority. If you’ve launched your show but it’s not doing what you hoped, you’re not alone. Let’s fix that and make your podcast actually work for your business. This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

All episodes

33 episodes

episode Why Your Podcast Isn’t Converting and How to Fix It Fast artwork

Why Your Podcast Isn’t Converting and How to Fix It Fast

I’m breaking down the real reasons podcasts struggle to turn listeners into clients, and none of them come down to audience size. Most of the time it is a couple of small clarity gaps hiding in your message or the way you guide someone to the next step. Once you tighten those up, everything starts to flow more naturally and your show feels instantly more aligned with the people you want to reach. I also dig into how belief shifting turns a helpful episode into one that actually changes how someone sees themselves, plus the simple tweak that makes your call to action clearer and more effective. These are small adjustments you can make this afternoon, and they make a huge difference to how confidently your audience follows your lead. Highlights: (01:36) The first big reason your podcast message is not landing (02:20) Why teaching alone does not create client action (03:05) The problem with vague or soft calls to action (03:42) The 40 minute audit to sharpen your top episodes (04:15) How clarity helps listeners trust you faster (04:32) Inviting people into a next step that feels simple and aligned Try RIVERSIDE [https://creators.riverside.com/beyondthepodcast] Pro for a Month for FREE HERE [https://creators.riverside.com/beyondthepodcast] Connect with Lynsay: LinkedIn [https://www.linkedin.com/in/lynsay-gould-72610415/] Instagram [https://www.instagram.com/wavemakersaudio/] Book a Call [https://www.wavemakersaudio.com/book-a-call] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

26 Nov 2025 - 4 min
episode Is Your Podcast Still Serving the Business You Have Now? artwork

Is Your Podcast Still Serving the Business You Have Now?

I want to talk about something I see all the time with experienced podcasters. You’re still showing up, still publishing, still sounding great… but something feels flat. You’re not embarrassed by your episodes, but you’re not excited either. It’s not that your podcast is failing. It’s that you’ve evolved, and your podcast hasn’t quite caught up. In this episode, I share why more effort isn’t the answer, and how your podcast’s role needs to shift as your business grows. If you’ve been feeling that quiet resistance when you hit record, this is the conversation that might change how you see your show entirely. Highlights: (02:07) When “I can’t wait to record” turns into “I should probably record something” (03:41) The podcast hasn’t moved, you have (05:12) From proving credibility to shaping perception (06:58) Why your podcast should filter and repel, not just attract (09:36) The questions that actually move your show forward (12:18) Stop performing old podcasting rules and start using it differently Connect with Lynsay: LinkedIn [https://www.linkedin.com/in/lynsay-gould-72610415/] Instagram [https://www.instagram.com/wavemakersaudio/] Book a Call [https://www.wavemakersaudio.com/book-a-call] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

19 Nov 2025 - 13 min
episode How to Stay Consistent with Your Podcast (Even When Life Gets in the Way) artwork

How to Stay Consistent with Your Podcast (Even When Life Gets in the Way)

You know those weeks where life just keeps throwing curveballs and recording feels like the last thing you can manage? Yep, we’ve all been there. In this episode, I’m getting honest about what consistency really looks like when you’ve got a business, clients, and a life that doesn’t stop for podcasting. I’ll share how I handle the messy middle (keeping my podcast alive even when things get chaotic) and why showing up imperfectly can still build trust, grow your audience, and help you hit your goals without losing your sanity. Highlights: (01:34) - What consistency actually means for busy business owners (02:12) - A quick system I use to prep fast (02:56) - If you miss a week, do this next (03:38) - A simple batching trick for hectic seasons (04:25) - One mindset shift that makes showing up easier Try RIVERSIDE [https://creators.riverside.com/beyondthepodcast] Pro for a Month for FREE HERE [https://creators.riverside.com/beyondthepodcast] Connect with Lynsay: LinkedIn [https://www.linkedin.com/in/lynsay-gould-72610415/] Instagram [https://www.instagram.com/wavemakersaudio/] Book a Call [https://www.wavemakersaudio.com/book-a-call] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

12 Nov 2025 - 6 min
episode Your Podcast Is Working Harder Than You Think artwork

Your Podcast Is Working Harder Than You Think

You might think your podcast isn’t doing much if clients aren’t knocking on your door yet, but the truth is it’s already building real momentum behind the scenes. In this episode, I’m breaking down the invisible results that show your podcast is working — even if the numbers haven’t caught up yet. We’ll keep it simple, with a quick plan to track your wins, build confidence, and turn listeners into loyal fans without overcomplicating things. Because sometimes, growth doesn’t shout - it whispers through connection, clarity, and consistency. Highlights: (01:45) - Why your podcast might be working even if results aren’t obvious (04:10) - How to set a clear intention for your next few episodes (07:25) - Creating a simple listener checkpoint that drives engagement (10:40) - The hidden ROI tracker: five ways to measure what really matters (14:15) - Turning listeners into leads without sounding salesy (17:30) - Your weekly plan to build trust and see real momentum Try RIVERSIDE [https://creators.riverside.com/beyondthepodcast] Pro for a Month for FREE HERE [https://creators.riverside.com/beyondthepodcast] Connect with Lynsay: LinkedIn [https://www.linkedin.com/in/lynsay-gould-72610415/] Instagram [https://www.instagram.com/wavemakersaudio/] Book a Call [https://www.wavemakersaudio.com/book-a-call] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

5 Nov 2025 - 5 min
episode Your Podcast Isn’t Stuck - It’s Ready to Grow Again! artwork

Your Podcast Isn’t Stuck - It’s Ready to Grow Again!

Ever feel like your podcast’s hit a wall? You’re showing up, releasing episodes, doing all the right things, but growth has stalled. In this episode, I’m sharing exactly how to get that momentum back without burning out. We’ll talk about how to refresh your content so it actually connects again, the smart way to use collaborations to reach new listeners, and why visibility (not content) is often the real problem. By the end, you’ll have simple tweaks to reignite your show’s growth and reconnect with your audience - because a plateau isn’t a failure, it’s a sign you’re ready to level up. Highlights: 01:05 – Refresh your content direction 02:40 – Collaborations that bring new listeners 04:30 – Fixing your visibility problem 06:10 – How to reconnect with your audience and grow again Try RIVERSIDE [https://creators.riverside.com/beyondthepodcast] Pro for a Month for FREE HERE [https://creators.riverside.com/beyondthepodcast] Connect with Lynsay: LinkedIn [https://www.linkedin.com/in/lynsay-gould-72610415/] Instagram [https://www.instagram.com/wavemakersaudio/] Book a Call [https://www.wavemakersaudio.com/book-a-call] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

22 Oct 2025 - 7 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
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