Brands & Leaders

Choosing DFDS over Condor | Brands & Leaders Ep.9

In this episode, I sit down with the Kirsten Morel, Minister for Sustainable Economic Development to uncover what happened with the ferry tender process and the current situation of DFDS services. Chapters: 0:00 Why the joint tender failed 1:43 The unilateral decision by Guernsey 3:45 Condor financial concerns and debt 7:12 Jersey supply chain vulnerabilities 10:15 Choosing DFDS over Condor 15:53 Handling personal political attacks 23:41 Investment in new ferry vessels 30:51 Ferry speeds and port restrictions 38:58 Future supply routes and supermarkets 47:52 The personal cost of politics #jerseyci #condor #DFDS

How to turn LinkedIn videos into money | Brands & Leaders Ep. 8

Jack from the Content Club joins the show to explain why most people get LinkedIn video completely wrong. He shares his journey from running a successful video agency to helping small business owners find leads, not just likes. We explore why video might not be for everyone and why having a dry personality could be holding you back. Jack reveals his buy or fly approach to social media and explains why your personal profile will always outperform a corporate page. This episode is a deep dive into mastering the video format, staying for the long haul, and using AI to speed up your process without losing your soul. 👌🏻 Check The Content Club: https://the-content-club.co.uk/ 🤝 Connect with Jack on LinkedIn: https://www.linkedin.com/in/jackgaisford/ *Chapters:* 0:00 Making video work for leads and money 1:44 Is video content really for everyone? 5:38 Why frameworks matter less than practice 9:40 Attracting the right followers on LinkedIn 12:23 The buy or fly mentality for business 14:48 LinkedIn vs discovery platforms like YouTube 18:50 Why you must master one format first 27:06 Personal profiles versus company pages 35:54 How to start from zero on LinkedIn 38:59 The impact of AI on video content

Are we setting working parents up to fail? | Brands & Leaders Ep. 7

Are we setting working parents up to fail? In this episode, I sit down with Denise Heavey, founder of Mentorhood, to talk about the unspoken realities of combining a career with raising a family today.From the crushing weight of childcare costs to the lack of supportive workplace cultures, Denise shares her deeply personal journey through IVF and postnatal depression that inspired her to say, "Enough is enough." We dive into why middle-income earners are feeling the squeeze more than ever, the stigma fathers still face when asking for flexibility, and what the government and businesses in Jersey need to do to stop the burnout.If you are a working parent feeling the "mom guilt" or just trying to survive the financial and mental load of the first three years of your child's life, you are not alone, and this conversation is for you.

Marketing that works in 2026 | Brands & Leaders Ep. 6

Remember: the best content you’ll ever create is the one you actually publish. Start messy, keep it moving, and the results will follow. CHAPTERS:00:00 - Intro01:13 - Marcus Verrell's Background07:45 - Stress of Working in an Agency09:23 - Convincing People to Use Video12:18 - Choosing the Right Marketing Platform14:16 - Dealing with Negative Feedback21:19 - Understanding Marketing23:54 - Marketing Beyond Simple Math27:51 - Common Business Mistakes28:14 - Risks of Abandoning Strategies Early30:15 - Importance of Commitment in Marketing33:55 - Getting Started with Marketing36:30 - Word of Mouth Marketing Strategies39:08 - Timing Your Marketing Efforts40:22 - Effective Email Marketing Techniques45:13 - Creating a Newsletter51:26 - Addressing Short Attention Spans53:44 - Best Types of Content55:57 - Curating Your Social Media Presence57:40 - How Platforms Retain Your Attention01:01:40 - Future of Podcasts01:08:45 - Utilising LinkedIn for Marketing01:13:13 - Evolution of LinkedIn01:17:02 - Achieving Work-Life Balance01:22:15 - Goals in Work-Life Balance01:28:27 - Where to Find Marcus

Building Authentic Confidence for Female Leaders | Brands & Leaders Ep. 5

In this episode I talk to Gaëlle Deschamps about the leadership crisis we face today. She shares her journey from corporate life at Coca‑Cola to founding G‑Force. Find out why leadership is trainable, not inherited. Learn how to break gender barriers and build confidence. Practical tips for taking risks, embracing change and growing as a leader. Get in touch with Gaëlle: Website: https://gforceco.co.uk/ LinkedIn: https://www.linkedin.com/in/ga%C3%ABlledeschampsleadershipcoach/ CHAPTERS 0:00 Currently in a phase of weak leadership?0:32 The danger of the perfectionism myth1:12 Why leadership is a trainable skill5:11 Transitioning from corporate life to entrepreneurship11:42 Moving to Jersey: Career suicide or unfair advantage?14:19 Diagnosing the current leadership crisis18:21 External and internal barriers for female leaders28:34 How men can practise active allyship35:45 Wrestling with fundraising and caring responsibilities41:31 The future of leadership and artificial intelligence