College Football Today with Jackson and Petey

Spring Balling: Offseason Top 5's, Highest Revenue Programs and Mount Rushmore of Coaches

In this week's episode, we dive into all things top 5 from our coaching Mount Rushmore to some of the nuances of athletics department financials!

Jackson & Petey Pod 1

In our inaugural episode, Petey and I discuss all things college football from player valuations, the white hot SEC QB playing field to Cotton Bowl renovations.

Reevaluating NIL Values

This week, we explore how people inside the NIL ecosystem actually think about athlete valuations. Is it social media value or is that only part of the story? We walk through why attention-based math breaks down when you look at today’s biggest NIL deals, and what that gap means for college football today! Recommended Reads: Substack by Olivia Nuss (Link [https://olivianuss.substack.com/p/nil-and-the-transfer-portal?utm_medium=ios&triedRedirect=true]) SBJ article on Opendorse's Yearly NIL Report (link [https://www.sportsbusinessjournal.com/Articles/2026/01/15/new-opendorse-report-shows-impact-of-nil-payments/]) This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.

Hidden Players of the College Football Money Machine

In this week’s episode, we unpack the players behind the recent multi-million-dollar NIL deals. What are multimedia rights companies (MMRs), why are they gaining influence, and what does their rise mean for college football? Recommended Reads: Fascinating reads from Yahoo Sports, Ross Dellenger (article 1 [https://sports.yahoo.com/college-football/breaking-news/article/how-are-schools-trying-to-lure-top-tier-qbs-in-transfer-portal-heres-an-inside-look-at-lsus-pursuit-of-brendan-sorsby-162435817.html]) (article 2 [https://sports.yahoo.com/college-football/article/we-are-money-laundering--with-schools-bending-or-breaking-new-rules-sec-and-others-mull-new-governance-model-215315905.html]) This podcast is for informational and entertainment purposes only and does not constitute legal, financial, or professional advice. Any discussion of NIL or related legal topics reflects personal opinions and general observations, and listeners should consult qualified professionals before making decisions.

Same Trophy, Different Economics: CFB Program Valuations

This week, we break down CNBC’s Top 75 College Football valuations and examine which of the remaining CFP teams stand to gain the most economically from winning it all. What does a national championship actually do for a programs valuation? We explain what it all means for College Football Today! Recommended Reads: CNBC Top 75 Program Valuations (article link [https://www.cnbc.com/2025/12/19/cnbc-official-college-sports-valuations-2025-top-75-athletic-programs.html?__source=iosappshare%257Ccom.apple.UIKit.activity.CopyToPasteboard]) Mark Cuban’s timely donation to Indiana (article link [https://frontofficesports.com/mark-cuban-indiana-football-transfer-portal/])