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Corporate Wars

Podcast by Tomislav Krevzelj | Business History

English

Business

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About Corporate Wars

Winner takes all. Every major brand you know exists because they won a war. Corporate Wars explores the brutal battles, brilliant strategies, and fatal mistakes that defined the modern economy.We don't just tell you what happened; we break down why it happened. Through immersive storytelling and deep research, we explore the psychology of founders and the cutthroat tactics used to crush the competition.Whether you are an entrepreneur looking for strategy, or a history buff obsessed with the details, this show reveals the human cost of doing business.Covering topics like: Industrial Espionage, Hostile Takeovers, Brand Rivalries, and Corporate Corruption.New episodes drop weekly. Subscribe now.

All episodes

9 episodes

episode The Ghost Girls artwork

The Ghost Girls

Orange, New Jersey, 1917. The United States Radium Corporation opens a factory and hires hundreds of young women — some as young as fourteen — to paint luminous watch dials for the military. The pay is exceptional. The paint is radium. And their supervisors teach them to shape their brushes with their lips. Lip, dip, paint. Two hundred and fifty times a day. The company's own scientists use lead shields and metal tongs. The painters use their tongues. Within years, teeth are falling out. Jaws are crumbling. Women in their early twenties are dying of causes officially listed as syphilis. And when Harvard researchers confirm the truth — that radium has been migrating into the women's bones — the company president forges the report and submits a falsified version to the state. This is the story of Grace Fryer, Katherine Schaub, Amelia Maggia, and the dozens of women who came to be known as the Radium Girls. It's the story of a cover-up that stretched from factory floor to courtroom, of fake doctors and perjured executives, of a judge who adjourned a dying woman's case so the company's expert witnesses could summer in Europe. And it's the story of how five women — none of whom could raise their arms to take the oath — took on one of the most connected corporations in America, and built the legal foundation that would eventually give rise to OSHA. Their bones are still radioactive. They will be for another 1,600 years. Told in the style of Hardcore History — immersive, narrative, without mercy. ⚠️ Content note: This episode contains detailed descriptions of illness, physical deterioration, and death. — Corporate Wars is written and narrated by Tomislav Krevzelj. New episodes drop weekly. Website: corporatewarspod.com

8 Apr 2026 - 57 min
episode The Fifty Million Dollar Laugh | Netflix vs. Blockbuster artwork

The Fifty Million Dollar Laugh | Netflix vs. Blockbuster

Dallas, Texas. September 2000. Three men from California walk into the headquarters of a six-billion-dollar empire and ask for fifty million. The CEO of Blockbuster Video struggles not to laugh. That meeting—and that laugh—would become the most expensive joke in the history of American business. In this episode of Corporate Wars, we trace the full arc of Netflix vs. Blockbuster: from David Cook’s first video store in 1985, to Wayne Huizenga’s acquisition spree, to the fateful September 2000 meeting in Dallas where Reed Hastings and Marc Randolph offered to sell Netflix for $50 million. We dig into Blockbuster’s doomed 20-year deal with Enron, the brief and brilliant Total Access comeback that nearly crushed Netflix, the Carl Icahn boardroom coup that killed it, and the slow collapse that left one single Blockbuster standing in Bend, Oregon. This is a story about hubris, addiction to bad revenue, and the razor-thin line between being right about the market and catastrophically wrong about the future. 🔗 Sources & Further Reading: • “That Will Never Work” by Marc Randolph (2019) • “No Rules Rules” by Reed Hastings & Erin Meyer • John Antioco’s LinkedIn rebuttal (December 2021) • “Netflixed” by Gina Keating • “The Last Blockbuster” documentary 🎧 Next Episode: The Radium Girls — The Horrifying Negligence of the US Radium Corporation, and the Women Who Fought Back 📧 corporatewarspod.com

1 Apr 2026 - 47 min
episode The Golden Heist: How Ray Kroc Stole McDonald's artwork

The Golden Heist: How Ray Kroc Stole McDonald's

Ray Kroc didn't invent the hamburger. He didn't invent fast food. But he did pull off one of the most ruthless corporate takeovers in American history. In 1954, Dick and Mac McDonald had a wildly successful, hyper-efficient burger stand in San Bernardino. They were making a fortune and living comfortably. Then a struggling 52-year-old milkshake machine salesman named Ray Kroc walked into their parking lot. Within seven years, Kroc would own their system, their trademark, and their name—leaving the brothers legally barred from calling their own restaurant "McDonald's." In this episode of Corporate Wars: * The tennis court experiment that changed how the world eats. * Why McDonald's isn't actually in the food business (and the financial architect who figured it out). * The $2.7 million buyout and the legendary, contested "handshake agreement." * How Ray Kroc deliberately erased the McDonald brothers from their own history. Support the Show: If you enjoyed this breakdown, hit subscribe and leave a review. It’s the best way to help the podcast grow. Visit us at corporatewarspod.com

25 Mar 2026 - 45 min
episode The Cola Wars: The $100 Billion Blunder artwork

The Cola Wars: The $100 Billion Blunder

April 23, 1985. The CEO of Coca-Cola steps up to a podium in New York City and commits the most spectacular marketing blunder of the 20th century: He changes a 99-year-old formula. Across town, Pepsi CEO Roger Enrico gives his employees the day off, popping champagne because he believes Coke has finally surrendered. He was dead wrong. In this episode of Corporate Wars, we tear down the century-long blood feud for America’s throat. This isn’t just a story about soda. It’s a masterclass in market share, addiction, and corporate hubris. You will learn: * How two pharmacists built global monopolies from a soda fountain—and died with nothing. * The brutal psychological warfare of the blind "Pepsi Challenge." * Why Pepsi spent $5 million to set Michael Jackson’s hair on fire. * The sheer absurdity of the Arnell Group’s $1 million, 27-page design document that justified Pepsi's 2008 logo using the "gravitational pull of the Earth." Coke won the war of memory. Pepsi won the battle of cool. Listen to find out how the 79-day "New Coke" panic accidentally proved everything right.

18 Mar 2026 - 46 min
episode The Current Wars: How Tesla's Tech Got Edison Fired artwork

The Current Wars: How Tesla's Tech Got Edison Fired

Thomas Edison is remembered as a genius inventor. But in the boardroom, his stubbornness turned him into a massive liability to his own cap table. In 1892, his ego—and his refusal to acknowledge Nikola Tesla's superior alternating current—cost his company the biggest enterprise contract of the century. And his lead investor, J.P. Morgan, made him pay the ultimate price. In this episode of Corporate Wars, we tear down the actual business mechanics of the "Current Wars." This wasn't just a polite debate over scientific principles; it was a ruthless, high-stakes battle for the future of the global power grid. We break down how George Westinghouse and Nikola Tesla used superior Alternating Current (AC) technology to massively underbid Edison for the 1893 Chicago World’s Fair lighting contract. Then, we take you inside the boardroom on April 15, 1892, when J.P. Morgan realized his visionary founder was bleeding revenue and engineered a secret, hostile merger behind Edison's back. What you’ll learn in this episode: * The Ultimate RFP: How the bidding war for the Chicago World's Fair functioned as a winner-take-all pipeline deal. * The PR Smear Campaign: Edison’s desperate, gruesome marketing tactics to brand AC power as a deadly public threat. * The Innovator's Dilemma: Why Edison's refusal to pivot away from Direct Current (DC) destroyed his competitive moat against Tesla. * The Boardroom Coup: How J.P. Morgan stripped Edison's name from his own company to forge the modern monopoly of General Electric. If you want the real blueprints behind how corporate empires are built (and stolen), hit subscribe and leave us a review. 🌐 Dive deeper into the archives and view the episode transcripts at corporatewarspod.com

11 Mar 2026 - 40 min
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