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CRO Connected Podcast

Podcast by CRO Connected

English

Business

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About CRO Connected Podcast

This is where the worlds top revenue leadership practitioners peel back the curtains on latest thinking, opportunities and plays to build world class careers in companies.

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4 episodes

episode The Renaissance of Brand in B2B | Sarah Aird-Mash (Future Group) artwork

The Renaissance of Brand in B2B | Sarah Aird-Mash (Future Group)

For years, growth was reduced to dashboards, attribution models, and short-term performance wins. Now, the pendulum is swinging back. In this episode, we explore the renaissance of brand - why trust, credibility, and long-term signal are becoming decisive GTM advantages again, especially as AI, automation, and noise flood the market. Drawing on experience from earlier GTM inflection points, we unpack: * Why performance-only growth is breaking down * How brand quietly compounds when tactics stop working * What seasoned GTM leaders see that others miss during periods of change * Why the next phase of growth rewards judgement, not just execution This isn’t a nostalgia play for “brand marketers.” It’s a practical conversation for CROs, CMOs, and GTM leaders navigating a market where attention is scarce, trust is fragile, and differentiation actually matters again. If you’re responsible for revenue and reputation - this episode is your reminder that brand was never optional. We just forgot.

16 Dec 2025 - 37 min
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