DGS 345: Hidden Profit Leaks Every Property Manager Has

DGS 345: Hidden Profit Leaks Every Property Manager Has

What if the biggest obstacle to growing your property management business isn't your marketing... but who you're attracting? In this #DoorGrowShow episode, Jason Hull breaks down why traditional marketing advice is keeping property managers stuck competing for price-sensitive owners while overlooking a massive untapped market. Drawing from nearly two decades of coaching hundreds of property management entrepreneurs, he explains why warm, relationship-driven growth consistently outperforms cold digital marketing. Jason also explores the hidden operational costs of attracting the wrong clients, why communication isn't the real reason owners leave, how poor boundaries destroy profitability, and why your business should be built around trust. You'll Learn [00:00] Why Industry Surveys Miss Real Growth Opportunities [04:58] Understanding Cheapos, Normals, and Premium Buyers [10:43] The Blue Ocean Most Property Managers Ignore [16:40] Why Communication Isn't the Real Problem [22:08] Escaping the "Cycle of Suck" [28:18] Setting Better Boundaries with Owners [34:55] Why Offline Marketing Wins [42:06] Building Growth Engines Instead of Buying Leads [50:14] Hidden Profit Leaks Every Property Manager Has Quotables "Where you get your leads dictates the quality of the lead and how much they're willing to spend." Jason Hull "They don't even want to buy property management. What they want to buy is a trusted advisor." Jason Hull "Interruptions are the biggest thief in the property management business of profitability." Jason Hull Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:00) Hey everybody, I'm Jason Hull, the founder and CEO of DoorGro, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGro, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get to the show. Okay, so today's episode, I'm going to share from my anecdotal experience in talking to thousands of property managers and all the feedback that I get, and all the people that are in our mastermind, what we're seeing is working. So here's what a survey can't show: a survey is basically lagging data, it's not showcasing what's Innovating because you're not even usually asking questions about the latest innovations. So the questions inherent in this survey, my guess, are slightly flawed because they aren't asking some of the things I would ask based on all of the data and information that I get from this weird sort of fly-in-the-wall vantage point that I have in the industry. we've always pushed this idea of three different types of buyers: cheapos, normals, and premiums. Most cheapos self-manage. They exclude themselves from the pool of property management buyers. And then there's a small percentage that eventually go through the funnel online, and then you can capture through marketing. And these are this is what most companies base their pricing around, is based around the cheapos that they can get through internet marketing. Well, the best stuff usually comes through word of mouth or Further out into the blue ocean. And so if you would like to see more about this, you can get my leads training by going to drgrw.com, which is doorgrow.com, or just go to doorgrow.com slash leads. So do the shortened URL or the longer URL slash leads. And you'll see our there is a clarity assessment you can do. There is a free training, and then you can book a call with our team. And hear about some of the innovative gross strategies and stuff that we're doing with clients. So the thing to realize is that a lot of you know, it's showcasing these boomers as cheapos. And the the other thing though is it's it's saying that like 62% are represented here. And I think that the numbers of people that actually use property management is far lower than the 500 they surveyed. There's probably also a lot of people that Aren't even aware of property management, even though they need it. There is this massive blue ocean. I think the numbers are probably more, maybe around 40-50% are self-managing versus using a property manager. And there's a lot of available potential business out there. And they're not looking on the internet. So here is some data that's not in the PM Trends report, but it's on trends.google.com. So if you go to trends.google.com. And I just threw up an article on LinkedIn today before recording this episode. But if you go to this, go to Google Trends, backdate it to 2004 to the present, what and put in property management. And then feel free to add some other keywords like AI would be very telling, because we've seen the rise, meteoric rise lately of AI in terms of awareness and search volume. Put in real estate is another great keyword so you can kind of see. What you'll notice is property management is such a minuscule amount of search volume, it barely registers compared to these other terms. And it spikes every summer and goes down every winter. If you remove those terms, is what you'll see. Now, in the last year, there's been a little bit of an uptick for the first time in basically two decades, which is amazing, which is awesome. That means market share is starting to maybe start to shift a little bit and grow. But there is this huge blue ocean of people that will never search the internet. For property management. And that doesn't mean that they like doing it themselves. This survey probably isn't able to touch any of those people. And this, these are some of the people I get my clients to go after the most. Why? Because it's way cheaper. There's a huge blue ocean of people that are not looking on the internet for property management. The people that are looking on the internet are at the end of the sales cycle. These are typically the worst owners in a lot of instances. Why? Because word of mouth captures the best stuff first and then the shitty stuff that falls off that table, the scraps that fall off the word of mouth table. Those are the people now that don't care about word of mouth or they don't care who people say is great. They think you're a commodity. They're looking for the cheapest company. And so generally there's a much higher percentage of cheapos that you're going to attract by doing digital or internet-based marketing. YouTube. The challenge is there's a large percentage of owners that are not looking or searching for property management. They're not looking for property management stuff on YouTube. They're not looking for property management stuff on Google. They're not looking at all. They don't care about property management. Most people That are even property managers are not usually consuming content around property management. Not very often. A lot of them self-identify as more of a real estate brokerage or real estate agent or anything else that they think is cooler. I even had a client I was coaching recently, and he said that he's really had this mental block, this mental block about wanting to tell people that he's a property manager. And I said, Don't tell people that you're a property manager. Property managers in your market, he was in New York, are basically somebody that sits in a big building that, you know, they they help do leasing. That's kind of people's perception. You are an asset portfolio manager. You are an investment specialist. There's so many other ways you can present yourself. You are the entrepreneur that hires the property manager. I don't want my clients to identify as property managers. I want them to identify as an entrepreneur because identity limits growth. the second thing that filters, which is perception. There's a really negative perception about property managers among real estate agents, among investors that are aware that most property managers, if I have you in a room and I say by show of hands, how many of you started your business? Because all of the other property managers in your market sucked. Usually almost everybody's hands go up. And then my joke usually is, but not yours, right? And then they all laugh. So, but nobody wakes up in the morning wanting to start a crappy company. So you could waste a massive amount of time trying to do a bunch of social media marketing, a bunch of YouTube videos, a bunch of content creation. And it's not generally going to get you the best clients because where you get your leads dictates the quality of the lead and how much they're willing to spend. And what we find is the clients you can connect with offline through warm lead strategies. through direct outreach, through creating relationships, through networking, and some of the growth engine strategies we teach at DoorGrow, the conversion rate is way higher. The leads are way warmer, and which means the close rate's gonna be way higher. The trust levels higher, so you're able to get more deals on more easily. And it doesn't cost you anything. It costs you time, but it doesn't cost you any marketing or advertising dollars. And the and a lot of people like, well, I'd rather spend money and save time. It these leads, warmer leads, take less time. They take less time in the sales cycle to convert. Cold leads take way more time because now you're a commodity and you're competing with all the other companies and now you're in this weird race to the bottom and you've attracted cheapos. Here's the other thing you won't see in this report. The other thing, it does not mention the operational cost of dealing with these different categories of owners. Cheapos, normals, and premiums. So here's the thing. It talks about communication being the number one factor. I've heard this so many times, and I'm gonna tell you that I believe that this is a red herring or a lie. You have been made to believe by everybody the number one pre reason people leave companies is communication. But it's not because of a lack of communication, like everybody says. It is because of bad boundaries and bad expectations, so owners think. That they need to be communicated with all the time. And then you have this huge burden of communication to fulfill. And it's very difficult to impossible when you have a whole bunch of crappy owners and a whole bunch of crappy properties and a whole bunch of crappy tenants, and you're caught in what I call the cycle of suck. So this is how the industry is caught in the cycle of suck because most property managers take on any client. So now you have bad clients. They take on any property. So now you have bad properties. And then you do tenant screening, but You can't really filter that much because the tenants are going to be bad tenants if the property is bad or the owner is bad. Now it's a difficult situation for you to deal with, and you're basically a shit shield for a slumlord. And so now you've got these three things in the cycle suck, which leads to the fourth, which is you're gonna have a bad reputation. And this sums up the entire industry in aggregate. And this survey is based on the industry in aggregate. Okay, so. What do we do with this? one, you need to realize that the best owners and the best clients that you they they don't want to be involved with their property. They don't want to know everything that's going on. They want somebody, what they actually want. They don't even want to buy property management. Everybody's selling the wrong product. What they want to buy is a trusted advisor, that they could actually relax into. You have to be the dominant person in this relationship for them to be able to relax and to trust your leadership. And that reduces your operational costs significantly. This is how my wife's business at 265 or so units at its peak. She still had 60 to 90 percent profit margin. These were C-class properties, and her owners, the boundaries were set very strongly that she is not going to talk to them. And if she calls them, they need to sit down because she's asking for money, because there's a significant problem. And they didn't call her. They they never called to like say, Hey, did you get that tenant in place yet? They just trusted her because she was so on top of things and she set very strong boundaries from the beginning. This is something we coach our clients on heavily. Is that if you think that your business is all about communication, you've built your business the wrong way. Your business is about management. It's about leadership. And it's about allowing the owners to actually get away from their property and not have to hear from you. And so when you suck at boundaries, communication becomes the number one factor. When you s and then you're gonna suck at communication because you're setting up an impossible game. Here's the thing: this does not talk about the level of interruptions, and interruptions are the biggest thief in a property management business of profitability. I want you to visualize this. Imagine you're writing a blank check and it says on it, steal all of my profits, and you're handing this to every client you bring on. It says, call me whenever you want to. Email me, call me, text me whenever you want to. Here's the blank check to steal all my profits. And I will have team members and AI tools and technology and all of this stuff to communicate with you all the time and over-communicate, which just really makes you even more anxious. That makes you feel like you have to manage the manager. And that's not what they really wanted to buy from you. That's the booby prize they get by dealing with a property manager that doesn't know how to lead. That doesn't have good boundaries. like Sarah and I talk about this and she jokes and she's like, how many of my owners do you think knew what color we painted the walls or knew what kind of carpet we put into their property? They have no clue. They just trusted us to take care of it for them. They didn't care. They didn't want to know Long as rent came in. They would call me surprise sometimes, she said. And they'd say, Why am I getting more rent than I was before? Why why is more coming into my bank account? She said, we raised the rent. FYI. So here's the thing I want you to recognize. First, there's three types of buyers: cheapos, normals, and premiums. Cheapos generally are going to opt out and self-manage because they're so cheap. But you should have three different price points and three different plans. The premium plan stuff that they mention in this report is useful. But because we've been building premium plans with our clients and helping them figure out the premium tier of their pricing, none of this stuff is a surprise. This is all stuff that's generally included in premium plans that we've been doing for over a decade. though, you have to change your marketing to attract premium buyers. You're not going to get those by doing digital marketing and attracting the people that are now of super aware and super price sensitive that are searching on the internet. And so you're going to skew towards premium buyers more if you change your lead sources. On some of the lowest rent properties, they have the highest operational cost. Operational cost was not factored into this report or survey. Not all owners are worth it and not all properties are worth it. And so you have to be aware of this and you need to be cleaning out your portfolio and you need to be firing the properties and the owners that are not profitable or just raising your rates on them to make sure that you make sure that this is profitable, right? Okay. So these are some of the things that I wanted to point out in this report. I hope this is helpful for those that got this report and are looking into it. I think the the numbers are a bit skewed. It's obviously skewed a bit towards the different services, the different vendors and the different you know partners that came together to advertise and promote this and the sponsors. My recommendation is shift your marketing to offline. This is the secondary effect of AI. Why? Because AI slop is the age we're in right now. And anyone can create anything AI-wise, digital-wise, marketing-wise. And so there's gonna be more and more digital just bloat and waste and noise. And those that are willing to pick up the phone, that are willing to go out and reach out and that create strategies that are have high leverage. We call these growth engines. And if you would like to learn about some of the growth engines or get a free two-hour training, no fluff, that breaks down seven to nine different engines you can install in your business that are unique and different from what you're doing now. There are a lot of them are similar, for example, realtor referrals, but we have a strategy that is 10 times more effective. We call realtor intros. And so if you there's like targeting groups and simple changes like using a QR code and a booking link. Could maximize the results of walking away from groups with leads. Stuff like this. So when you're doing presentations, so there's all these different strategies we share inside our mastermind. And we are at the forefront because we have an army of people focused on aggressive growth. Most masterminds out there in property management are nuts and bolts or operations. Ours is primarily focused on growth, and that growth drives the res the need for operational you know. decision making operational fixes and challenges for fast growth, not just for building a bunch of AI tools and building a bunch of bloat and getting a bunch of tech and having the most efficient business. We want to optimize for growth. It doesn't matter if you have the coolest, most high tech business, if your profit margins aren't growing and your revenue isn't growing and your doors aren't growing and they're they aren't growing rapidly. And so if you want to shift out of being in survival to maybe being more Getting having realistic goals, like 100, 200 doors a year, or even like our clients beyond that into what we call impossible goals, where you're able to come up with strategies and clever, unique ways to scale your business more quickly, then check us out at doorgrow.com. Reach out to us. This is the stuff that we have been focused on for 17 plus years now. And because we're always like we always have new, fresh ideas and New guinea pigs and new people working on this stuff. We have accumulated, I believe, the fastest growth strategies that exist in the marketplace. And many of them cost zero dollars. In fact, I can usually grow companies faster if I convince them to turn off all the digital marketing, all the APM leads, all the Google ads, all of the SEO stuff. Stop spending money on that. And we put the time and energy towards warmer lead strategies that are out in the blue ocean. Where there's tons of available business and very little red bloody water competition, like there is at the end of this cycle of people searching on the internet where you everybody's fighting over the coldest, shittiest, worst leads. Okay, so if you want to go beyond what you just see in this PM trends report and you want to start innovating and being part of a community, In person, not a bunch of Zoom calls, because growth and scaling happens in the room. Our mastermind is in person in the DoorGrow Mastermind. And yeah, it's expensive. But if I can help you offset it by adding 10 new units residually monthly, our program's paid for. And or if I can help you find another $10 per unit if you have 100 or 200 units, our program's already paid for forever. And that's why our program is there's no commitment. It's month to month because we know we can offset the cost of the program usually within the first month or 90 days if you're willing to put in the work. If you need to add doors, if you're willing to put in the work, or if you already have a bunch of doors, if we can just find more operational costs. The three biggest levers operationally, financially, are people planning and process. And we have a system for this we call the super system. And this is where magic happens because your biggest expense besides taxes. Which you can offset and eliminate is people staffing. And so if you can reduce those, also our program is easily worth it. Just consider that for the one, two, or three grand a month, depending on the level of the program you're in with us, we're like your cheapest team member that helps you make the most money. And it's an absolute no-brainer. So come join what hundreds of property management companies have realized. And the other thing I want to point out, what this doesn't talk about. There's some invisible blind spots that every property management business I've ever looked at has. There's three foundational leaks. I've talked leaks I've talked about on the show previously. There are also six leaks that exist inside the pipeline. And most people are like, How do I grow? How do I turn on the leaks? And they're ignoring what comes after that. The hose. This is branding, reputation, sales pitch, pricing, all these things that will help clean up. without even changing your current acquisition channels or lead sources, you could double the amount of deals that you're bringing on. so if you would like to really grow your business, you want to grow quickly, you want to shore this up, you want to hear about our new door machine where we do the growth for you. I hire and train and manage a salesperson in your market. Then reach out to us at doorgrow.com and check it out. Now, today's sponsor, I want to read this message from our sponsor. We have an awesome sponsor today. It's super. If you haven't heard of Super, You can check them out at higher super.com. Now, ring ring, who's there? Not property managers. Over half don't answer their phones during business hours. Hot leads calling you directly or going straight to missed calls. If you're spending time and money on growth, you need to actually capture it. That's where Super comes in. Super's AI receptionist sounds lifelike, answers 24-7, and is trained on property management. It even makes follow-up calls to leads you might have missed. Go to hiresuper.com/slash doorgrow and stop missing revenue. Missed calls. Cool. So go check that out. Now, these are the key things. I again shout out to Peter and Jordan and all the cool people that were involved in putting this report together. I think this brings up a lot of the industry that pay attention to it a little closer to where we've been trying to push people over the last decade. I'm really excited to see some of the conversation that comes out of this and some of the innovation that comes out of this. And yeah, and if you have ever felt stuck or stagnant, you want to take your business to the next level, reach us at dorgo.com for a free training on how to get unlimited free leads. Again, go to dorgo.com/slash leads or text the word leads to 512-648-4608. Also, we have a free community. We've migrated it from Facebook. It's now inside our own app. You can get the app by going to your app store right now on your phone. Do this right now. Go to just search for DoorGrow and you'll see the DoorGrow Hub inside the App Store for iOS or the Google Play Store. Download this. There is a a space inside of this that is the new DoorGrow Club. And if you go to DoorGrowClub.com, it will take you to our new space inside of the DoorGrow Hub system that we have, our new community. Most of the really cool places are locked down for our property management mastermind members or people that are in our PM Growth Launchpad, which is a little tool for that's really cheap, like 97 bucks a month to help some property managers get really good at cold calling and go create business right now. If you're struggling for doors, it's the most easy, consistent, I mean it's hard work, but it always works if you do it right. And growth strategy, and then in our mastermind, we have more advanced growth strategies so you don't have to do the cold calling, that you can create leverage that once you build these growth engines, they just you keep a little fuel in them and they just keep running and they feed you more and more business. You can stack these, which is really awesome. And they really don't cost any money. It just takes time and it takes less time than doing cold lead marketing, like I told talked about earlier. So check us out, but go to DoorGrowClub.com If you want tips, tricks, and ideas to learn about our offers and stuff like this, go to doorgo.com slash subscribe, subscribe to our newsletter, opt in. We would love to send you some cool stuff. And if you found this even a little bit helpful, don't forget to subscribe on whatever channel this is that you're listening or viewing this on and leave us a review. It helps us. We'd really appreciate it. It's a little way you could give back. Thank you. We appreciate it so much. And until next time, remember the slowest path to growth. is to do it alone. So get a good group. Get in with a really good group of people that are focused on high paced growth. And so let's grow together. Bye everyone.

DGS 344: The SPRUCTIS Framework for Business Growth

In this episode of the #DoorGrowShow, Jason Hull sits down with entrepreneur, author, and business strategist Leigh Angman to explore the principles behind building sustainable, profitable businesses. Leigh introduces the SPRUCTIS framework, a system focused on profitability, systems, communication, technology, integrity, and sales. Jason and Leigh discuss why so many business owners operate without knowing their true financial health, the importance of surrounding yourself with people who elevate your business, and how documenting processes protects long-term growth. They also dive into the mindset behind entrepreneurial success, including the power of "delusional optimism," making decisions through the Pleasure Utility Determinant (PUD), and why success often comes down to consistently making slightly more right decisions than wrong ones. You'll Learn [00:00] Introduction to Leigh Angman and the SPRUCTIS Framework [01:29] Leigh's First Entrepreneurial Lesson at Six Years Old [05:07] Why Every Business Owner Should Know Their Profitability [06:22]] Breaking Down the SPRUCTIS Business Framework [15:02 Delusional Optimism and Thinking Beyond Realistic Goals [21:13] The Pleasure Utility Determinant (PUD) Explained [24:13] Better Decision-Making Through Value and Mindset Quotables "You cannot make intelligent decisions about your business if you don't know what your financial health is." — Leigh Angman " "The only way that I've been able to find success... is to surround myself with people that are smarter than I am." — Leigh Angman ""If you think you can or you cannot, you're absolutely correct." — Leigh Angman Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:00) All right, I'm Jason Hull, the owner and founder of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. In today's episode, here on the DoorGrow Show, we have Lee Angman, serial entrepreneur, business strategist, author of Spruptus from Insight to Action with over 20 years of experience founding and scaling companies across hospitality, tech, and real estate. Lee is going to be sharing his practical framework for small to medium-sized business success. And we're going to talk dive into a bunch of topics like mindset, delusional optimism, and the pleasure utility determinant PUD for redef redefining success and the best free technology tools entrepreneurs can leverage to scale smarter. Lee, welcome to the DoorGrow Show. Leigh Angman (01:12) Thank you so much, Jason. ⁓ it's a pleasure to be here. Jason Hull (01:15) Great, so where I'd love to start is why don't we dig into your background? I want people to get a feel for who you are and how you sort of arrived where you are right now in life in your entrepreneurial journey. How did your entrepreneurial journey sort of start? Leigh Angman (01:29) ⁓ I I like to talk about the first taste of entrepreneurialism that I got. I was six years old and I was at a a rodeo in the the north of British Columbia, province of British Columbia. I'm Canadian up here. And I was sitting with my family and watching this is this was, you know, 40 something years ago, ⁓ and watching rodeo events. And my father just kind of leaned over to me and he said, Hey, take a look around, what do you see? And I saw, of course, a bunch of ⁓ recyclable bottles that the friendly patrons of this rodeo had been consuming during the day. And he said, you know, if you round those up, because they're just at people's feet and you take them back to the point of purchase, they'll give you you know, for X number of bottles that you out, they'll they'll give you a quarter. And I said, You kidding me? He said, No, go ahead. So I started and I excuse me, could I could I get that? Could I get that? Remember, I was only six years old at the time. So it was very interesting. And I, and I certainly recall thinking about that beautiful sunny day many times, you know, 12, 15 years later when I was working at a at a you know, a fast food restaurant or a gas station. It was in those days, no matter how hard I worked, I got paid the same. And I much, much preferred that original story of being back and being able to work harder or work smarter. and it and it took several years after working in in restaurants to get into the entrepreneur world. But it's been over 25 years now since I have have been kind of owning and operating businesses. And Jason Hull (02:36) Yeah. Leigh Angman (02:59) I like to say that the the worst possible definition of hell that I can imagine is being at a desk on Monday morning at nine o'clock simply because Mr. Johnson tells me that I have to be there. Jason Hull (03:09) Alright, well let's see if we can all win against Mr. Johnson. So all right, so ⁓ cool. Well let's let's get into the topic topics at hand. where should we start? ⁓ y we could start with the spructus or we could start with ⁓ you know, some of your mindset things, what w we Leigh Angman (03:26) Sure. They all they all flow from the book. I took two years and launched last November, two years to write a book. I found myself ⁓ evolving processes that have been applied to various businesses that I have owned and operated, been a part of. and most recently we I I've owned I've owned restaurants and pubs in Vancouver for twenty-three years now, give or take. and What I like to say, and when I'm speaking to other entrepreneurs and business owners about this, is do you know what your profitability is every two weeks? And if they say yes, then there's not much I could do to help them. But there's you'd be surprised how many entrepreneurs that operate small to medium businesses, and I define that as something that does up to about $15 million in annual revenue. you'd be surprised how many of those people don't know what their profitability is. Until you know a couple of weeks after their chartered accountant delivers them their financials at the end of the year. And it's a terribly frightening concept for me to absorb that you cannot make intelligent decisions about your business if you don't know what your financial health is. So Spructus, which is the name of the book that I wrote, which stands for systems, processes, redundancy, urgency, communication, technology, integrity, and sales. Is really a framework that covers a lot of those things that are defined by the individual letters of the word. But but one of the very most important parts of it in there, it clearly defines a framework that has been refined over the last 15 or 20 years that allows us complete insight into the business. ⁓ we know what our profitability is to the penny every eight to fourteen days. And if there's anything that someone takes from that book, it's a very clear roadmap to exactly how to do that with any kind of a ⁓ you know, a self-owned business. So that's the core foundation for the book. Jason Hull (05:07) Mm-hmm. Yeah. You know, I love I love the idea of focusing on profit. I've had Mike McAllowicz on the show and he has booked Profit First. So I don't know if you have any way to connect this to that in any way, positively or negatively, if how you feel about that. But I know that just even a business setting aside a certain amount for profit so that they actually have some profit is a great s like really large baby step that they need to take. So Leigh Angman (05:27) Okay. Yeah. Yeah, absolutely. I I think and one of the things I say to my partners all the time when I deliver them news about you know where we where you sit financially, there's you you don't turn a profit every single period or every single month. We operate on four week periods for various reasons, but just knowing where you are, even if you're in a loss, it's just knowing that that position in which you sit. that allows you to make those intelligent decisions about how to support the growth and sustaining of your business. Jason Hull (06:16) Got it. Yeah. Love it. Alright, so ⁓ should we go through the framework? Or Leigh Angman (06:22) Yeah, quickly I'll go through them. redundancy is not in the way that that people are made redundant and made irrelevant, but it's all always about not siloing your brilliance and being able to ensure that there's not one really smart person in the business that only knows how to do a particular amount of things ⁓ that that nobody else knows. So if they are lost for any particular reason, the business is in in dire need of ⁓ Jason Hull (06:41) Yeah. Leigh Angman (06:49) Or in in big trouble. one sidebar on that is, you know, I I always say the only way that I've been able to find success in the last 25 years of owning and operating businesses is to surround myself with people that are smarter than I am. and it's not difficult to do. ⁓ but you know, really, I am not aware of any entrepreneur, and maybe AI is changing this, but to date, I'm not aware of any entrepreneur that has created a massively successful business exclusively on their own. So Jason Hull (07:15) Yeah. Leigh Angman (07:15) That idea that there's some very smart people in your business is critical for its success so that they can do things that you're not talented at. Obviously, each person in that equation has to bring something to the table. and they can specialize it. but they should absolutely share and document the items that they specialize in that could allow someone else to take over. Urgency also factors its way into lots of other things. There's lots of examples where urgency is is very, very critical. And I spoke about how these topics intertwine with each other, urgency in communication, urgency in systems and processes that you you know, that you under that you were involved with, urgency in your sales. So you could see how all of these kind of things start to cross-reference each other in a bit of a matrix. technology is is an incredibly important part to any business. I've watched it change. and we're obviously in a time where communication is 24-7. Your ability to get information from the internet is 24-7. ⁓ but leaning into that kind of technology, AI is a perfect example of the modern version of of you know the latest and greatest advance in technology. ⁓ you have to lean into these new technologies or else they're not going to be. Jason Hull (08:27) Yeah. Leigh Angman (08:31) you're you're not you're just not going to gonna be able to sustain your business. my experience has found that has led me to believe that without integrity, your success is not long lived. Jason Hull (08:34) Right. Leigh Angman (08:42) It's short-lived and it's and it's ⁓ a lack of integrity absolutely can lead you to finding short-term success. But ⁓ my in my life I have certainly you know shot for a lot deeper than that. ⁓ it's hard to sell things, it's hard to operate a business, it's hard to start a business if you have integrity. ⁓ I have found anyways that a long-term more sustainable sense of success has been achieved. And then of course doesn't matter whether you're a a butcher, a baker, or a candlestick maker, as long if you can't sell your product, you're you know, it's the it's that exchange of of of of monetary documents for your goods or services that lead to your ability to sustain that business. that. Jason Hull (09:25) I love it. I I really resonate with that. I you know, just going through it, some of the things that popped out to me, you know, we you were talking about having smarter people and yeah, if it it if you don't have systems, processes, and redundancy, you're vulnerable. And y you can be in a really dangerous spot. And we have a client that he had like three hundred doors in his property management business. Leigh Angman (09:42) Absolutely. Jason Hull (09:50) And he lost one key team member and then his entire team fell apart and he realized that person was carrying everybody. And so he laid everybody else off. And so he had total team turnover twice in like a really short time period, in like months. And so his hair was on fire. He was so strong. And so we had to help him build a hiring system, but and then make sure we get good people. But a lot of companies build teams, but they don't realize and they think they need processes. I call it the process myth, but what I find is usually they just need better people. Better pe people that have integrity, people that share their values. And when that's off, they're always spending way too much money on people. So Leigh Angman (10:19) Fair. Yeah, absolutely. on that exact note, I was ⁓ a recruiter in New York and Vancouver in the very late nineties and early two thousands. And very quickly early in my career, I found that there were two types of hiring managers. One when when we brought them what we called a rock star, was a a super high-end ⁓ candidate for a position. When we brought a rock star to the table, one type, Which was, of course, the very successful type was the one that embraced them and was excited about bringing this wildly intelligent person into the fold of their business. and it always led to sustainable long-term growth and that kind of result. Whereas you had the other type of hiring manager that was paranoid that this new amazing person was going to steal their job, was going to make them look bad. and and it's a it's just awful. I just did not. like to work with that type of hiring manager at all. So you're very right. You know, the idea that surrounding yourself with those right people, it is the kind of decision that one makes that allows you to build those systems and processes in place. But finding the right people is is key to the success in any business. Absolutely, I found. Jason Hull (11:34) Yeah, very true. It's a it's it's really interesting. We see that even with clients, that if they're positive active versus be versus being negative active, meaning they're actively trying to figure out how to make things work, how this could work, they're looking through a positive lens versus actively finding flaw or fault or sabotaging the they they prove themselves right either way in in our own programs. And so the positive active clients are the ones we filter and look for, right? you mentioned urgency. I'm like I had a problem with sales for a bit and it was I had tons of stuff in our pipeline. We were having lots of great conversations. Everybody loved what our offer was, yet nobody was closing. And it was simply because we lacked questions around urgency. And so just adding in the element of urgency really ramped up sales. It was just questions like, Why would it matter for you to do this now? Or does it even matter at all? And letting them figure out and find the reason there might be some urgency. So that made a massive difference. communication, I love that. speaking with people rather than talking to. Yeah, if you're not having a conversation, then you're not learning and you're not listening. And and the last thing you want to be as a as a CEO or a boss or an owner of a business is the Emperor with No Clothes, where everybody just says yes to everything that you say and everybody comes to you and asks you to do all the thinking for them. And this is where business owners build a team and they don't they're it they do it blindly or unknowingly initially, but they don't understand why won't my team just think for themselves? Well you designed it that way. Leigh Angman (13:00) Yeah, you have not empowered them to do so. Jason Hull (13:02) Right. And so, yeah, because the safest thing in the world is to have them have you do the thinking for them. Then they can't get fired for doing what you told them to do, you know. But yeah, empowering them to do it and motivating them to do it. And then you mentioned technology. Lots of people are leaning in into AI now. Yeah, integrity I think is paramount because there's nothing ⁓ greater than character to elevate somebody. If somebody has great character, they rise up in any organization Any system they're in, any friend group that they're in, integrity, like character, people recognize that this is a person that they can rely on, that gets things done, that has their life together. in any situation that my wife and I are in, we tend to always rise to the top. And I believe the secret is just care good character. And ⁓ the shortcut is a shortcut in life. ⁓ I'm really inspired by one of my mentors, ⁓ Sharon Shrivatsa. He was the CEO of Real. Leigh Angman (13:49) It's yes. Jason Hull (13:58) He's now the CEO of the Alex and Layla Hermosis Companies, Company Umacquisition.com. But I was in a little mastermind with him, and he was just, he's this gentleman that came to the US from India, had like got r got robbed right as he entered the US. He convinced the person mugging him, taking his money, to give him a little bit back so he could book a a r ⁓ a ride somewhere. and ⁓ get a tr a train or a bus or something. And ⁓ and even when he was in school he was like dumpster diving to get food out and now he's a billionaire, right? And so he always found ways to be the best. And he always has operated with integrity at the core of that. And who he was is what really elevated him, I believe, to where he's at now. He's also a brilliant thinker, but I think it's a sign of intelligence. To live with integrity. So yeah. So and then sales. Leigh Angman (14:53) Amen. Jason Hull (14:55) really, really great stuff. So I I love mindset. Let's get into this mindset of delusional optimism. What tell me about this? Leigh Angman (15:02) Okay. ⁓ I love the expression. I tell my 15 year old son this all the time. If you think you can or you cannot, you're absolutely correct, right? How you set yourself up for success and I talk about the idea also, it's it's not just about how you think, but it's how you prepare to think. Are you set? Are you established? Are you you know, ready to take on the next challenges that as an entrepreneur come to you all the time? A way that I always like to describe. I can't remember who said this, but I I I've latched on to this quote. It's being an entrepreneur entrepreneur is like waking up every morning and getting hit in the face with a baseball bat. And having the occasional pieces of positive reinforcement to remind you to keep going. Okay. So this concept that that ⁓ those that have not owned and operated their own businesses tend to not see as deeply as fellow entrepreneurs is that there's always going to be another fire to put out. And it's not, I believe in the law of attraction as well. So it's not like you're attracting these things, but you have to understand that it's they're gonna come to you. No matter what you do, there's going to be a challenge. There's no safety net in running your own business. You are the one that is responsible for making the decisions to push things forward. And when we talk about delusional optimism, it's really setting your mindset in a proper way to establish that you are going to do that thing. some people call it manifestation. there's other words for it. So I was saying, you know, in all the things that I've read, I'm not reinventing these things. I am just saying, look, these are this is a collection of ideas that have that I have cobbled together and learned about over the last several, you know, decades to that that have just given me blatant positive feedback that what I am doing is at least the right, you know, decision. And making that right decision 51% of the time is what you have to do to find that success, right? That shouldn't be the goal, but That's the the bare minimum. in terms of this delusional optimism, it comes down to the car that you're going to get, the relationship that you want, the the you know, the the the house that you want. And it's not all material things by any stretch of the imagination, but the body that you've wanted, you know, all of these kinds of things. you know, when it comes to a sales topic or a sales call. I know statistically, there's zero way, zero percent chance that I am closing all of the deals that I go into. But I can promise you the little pep talk that I give myself prior to going into any sales call is you've closed this. It's done. I'm not looking past the process that needs to occur to get there, but I am absolutely seeing that sale closed. It, you know, it you you could apply this to so many elements of your life. Jason Hull (17:51) ja Leigh Angman (17:56) Doesn't matter what it is, if you want it, the only thing from stopping you from getting there is you. despite all odds believing that you're going to achieve exactly what you want to achieve. Make sense? Jason Hull (18:08) Yeah, totally I think it ties back into what I had mentioned about being positive active. we yeah, you have to be optimistic. You have to believe it before you can achieve it. And you know, it's it's I feel like it's as simple as turning on a light switch. If you don't believe the light switch works, you're not even gonna try turning it on. And it's not hard to turn on a light switch. Leigh Angman (18:17) Yes, love that one. Jason Hull (18:28) But you won't even attempt it if you're like, yeah, I don't think there's power in this building. Yeah. And so it's it doesn't necessarily have to have to be hard. There is a place certainly for hard work, but it just being optimistic certainly makes everything less hard. Because we're creating our own limitation, our own barriers. We're not trying things that could work or could be. And I've seen, you know, business owners that were delusionally optimistic. Like I had a client who decided. Leigh Angman (18:30) Absolutely. Jason Hull (18:55) He felt it was hard getting to his first 100 doors. And so he decided, I want to be at a thousand by the end of this year. And he and he did it. He went and walked into property management businesses, met met them, met the business owner, shook hands and said, Hey, would love to buy your company. And he found a 900-door owner that was willing to sell. And he was at a thousand doors by the end of that year. And so, but if he didn't have that level of optimism, Leigh Angman (19:01) Amazing. Jason Hull (19:19) And that sort of impossible goal, if you will, he wouldn't have tried that. He would have done what everybody else does. Well, I'm gonna see if I can be realistic and get a hundred doors this year. I've I'm a really big fan of Ben Hardy, Dr. Benjamin Hardy. He's in a master men. And ⁓ he shared with us down in Mexico this his newest book, which is The Science of Scaling. And he talks about in this these different sort of goals, and I kind of built my own mental model around this, these three levels of goal setting. But the basic idea is level one is their survival goals. These are where it's terrible to live, right? We make bad decisions usually from this place. It's like I need to get money in. And the next level goals are realistic goals. That's level two. And so this is where we focus on something, but this is where our brain kind of caps our thinking because we already know how to do it. It's just work harder. And so we're not a visionary at that point. But when we shift into a impossible goals The goal becomes a tool to change our thinking, he talks about in his book. And so he says we either use time by collapsing time down to something that makes the goal impossible, or we make the goal so much bigger, like 10x bigger, to make it impossible. But either way, it changes the path and it changes our level of thinking, and then we become a visionary. And when we hold space for these goals that others would say are impossible. Because if we focus on just what's realistic, then the challenge is we cap our own thinking because our brain already knows how to do Leigh Angman (20:40) Absolutely. Jason Hull (20:40) And it's like right. And so, so this really ties into that. I I love that, I love that so much. And I've seen people when they shift into having a big enough goal, they become optimistic. If they can just hold space for a big enough goal that is currently impossible to their current realistic negative brain, it forces them to shift into into what I call a playground where we're playing with ideas. Whereas when we're realistic, realistic goals are like a yardstick by which we beat ourselves up with. 'Cause we rarely rarely hit them. It's always a linear, difficult path of a lot of hard work and multiple steps, if that makes sense. So yeah, I love this. Love this so much. So tell me what is a pleasure utility determinant? Leigh Angman (21:13) Mm-hmm. Absolutely. the amount of effort or energy or dollars that you spend to achieve a particular thing for one or two or three choices, up to an infinite number of choices, it it if you think about things in that frame, right? It allows you to more easily make decisions about what to do. And I speak all the time that life is just a series of wagers. Every single day you're making choices whether to go A or B in terms of a different direction. And we need things to help us make choices in this world. It's just one, like I said, started as an amusing thing, but factored into business decisions. It's not always about getting the thing for the cheapest. It's about deriving the most amount of pleasure or success from the decision that you've made based on a number of parameters. Make sense? Jason Hull (22:12) Yeah, I love it. When people get too hyperfixated on one currency, and and one of my mentors talked about, you dropped a few of them right here. t s his name's Alex Sharfin and he talks about the five currencies of time, energy, focus, cash, and effort. And these things we have to invest in life and in our own business. And ⁓ yeah, and a lot of business owners I've noticed will continually invest. And focus on the business, but not on taking care of themselves. How they initially build their teams. This is always the solopreneur transitioning to having a team. I call this the team sand trap after they get past the solopreneur sand trap. But in this team sand trap, they always build a team around the way they thought as an on as a solopreneur. And that the and so they always end up with the wrong team because they s they're building this entire team around themselves, but they are showing up as the wrong puzzle piece at the center. And because they're not focused on what they want. They're not focused on what they need. They're just continually giving the business what it needs. And then the business becomes almost like their master. It's like a high chair tyrant flinging food in their face. You know, if anybody has kids listening, you should not be just giving this thing everything that it always asked for or needs or wants. To the exclusion or the detriment of yourself. You gotta be taking care of yourself. That's the other lens. And so I like this idea of figuring out, all right, how do I figure out the pleasure utility determinant related to this thing I'm making a decision about? How is this going to benefit or serve me? And is this giving me more of what I call the four reasons for starting a business: of more fulfillment, more freedom, more contribution, and more support? If it's not giving us more of those four things, then we're losing those. And it's very easy to make more and more money and have less freedom, have less fulfillment, have less contribution and have less support. And then we end up very miserable, even though we're in control of it all. So we just made a tactical bad mistake. We designed the business the wrong way. And it's our choice how we design it. Leigh Angman (24:13) if you seek value, whether it's in people, whether it's in your business, whether it's in something that you acquire, whether it's an experience that you are that you were having, ⁓ and and again, it's not value for money, it's value for those other currencies that you just explained, right? Your time, your energy, your focus, these kinds of things. ⁓ it's a it's a almost a comical concept, but if you apply it in a serious manner and you you just allow yourself, it's just a tiny little tool. Jason Hull (24:31) Yeah. Leigh Angman (24:41) To allow yourself to become ⁓ in a positive mindset framework. It's again, I taught I mentioned this very early on in our chat here today. It's not about just thinking, it's about how you prepare to think. It's just yet another one of these little tools that helps you prepare to think about how you're going to solve the series of wagers that are put in front of you every single day. As an entrepreneur or as a as a life partner with, you know, your wife or your. you know, your spouse, whatever it happens to be, ⁓ or as a parent, all of these things come down to making decisions. And we need to factor in various tools to help us make the right ones. Jason Hull (25:20) Yeah, got it. So I mean just even asking ourselves, you know, what this business decision that I'm looking at making, or this life decision, would this bring me more joy or would it take way? Cause if we look through the wrong lens, like what if we're always like, what would be cost less? Or what would be cheapest? And we're focused on the wrong thing. And I don't think the goal is to save a bunch of money and be miserable. Leigh Angman (25:36) Right. It's dangerous. That's right. Yeah. Yes. It's it's a very simple concept, but like everything else in the world, the idea that you pull one lever down and you know, there's a hundred levers on the wall. There's a there's a lot of you know, discussion in the current political climate of the world where people are led to believe that there is simply two lever there are simply two levers. Pull one down and it's gonna pull the other one up and it's gonna solve it. Clearly not the case in business, in life, in politics, in anything else. But this idea that you allow yourself tools to help make the series of choices every day that will lead you to a greater likelihood of success. I will embrace all of those. Another thing I like to say all the time is you don't know what you don't know. There's there's a million brilliant people out there, millions, millions, surely, of brilliant people out there that that I could learn from. I love to hear these types of you know, Jason Hull (26:30) Yeah. Leigh Angman (26:36) tools that they have acquired in their lives to help them make the right decisions. Again, this is but one of many. Jason Hull (26:42) Yeah, yeah. you know, a lot of times we think something else is gonna make us feel a certain way. And we think, if I had this amount of money, I would feel the certain way. If I had this car, I would feel a certain way. Usually boils down to a feeling. And ⁓ and then the question is eventually we maybe figure out as we mature, hey, can I just choose to feel a certain way rather than trying to fill this hole constantly, right? Can I just share what's keeping me from feeling that way. What do you feel would be for those listening that really want to have better financial health, what would you feel are maybe the best tools or resources, books for them to kind of get start figuring this out? Leigh Angman (27:21) I mean, I'm gonna pump mon spructus' tires a little bit, you know. If if you go to Amazon and check out Spructus, S P R U C T I S, you can see the book and it'll give you a taste of of exactly what this framework is. And ⁓ you know, we are the easiest people in the world to get a hold of ⁓ at spructus.com. I could be found on LinkedIn at Lee L E I G H A N G A N, which is Angman. Jason Hull (27:25) Yeah. Leigh Angman (27:43) And I I would love to tell people about this because it's it's it's if you have the capacity to operate a spreadsheet, we can show you how to do that. continue to growth, keep an open mind, learn from people, have a thirst for education and and just continue to try to grow your career. I like to I like to believe I'm gonna be able to do that until the day I drop dead. Jason Hull (28:02) Yeah, me too. Lee, ⁓ pleasure having you on. plug some of your your URLs etcetera. How can people get in touch or learn about you and and all your different stuff? ⁓ go ahead and you've given us some URLs, but go ahead and do that again here. Leigh Angman (28:17) Yeah, I'll summarize. ⁓ I would for the property, obviously we spoke a lot. I've I've listened to a couple of your episodes on property management. there's a tremendous of amount of ⁓ fantastic resources there, and clearly this is what you're focusing on. If people want to learn about the the offerings that we have on the property management software side of things, you can check out Mondofi, O N D O F I dot com. you can learn about the book. on Amazon or at sprukeddis.com, S P R U C T I S dot com and reach out on LinkedIn. I'm the easiest guy in the world to get a hold of. It's Lee Angman, L E I G H A N G A N. Would love to learn from some of the brilliant oper entrepreneurs that you sp I would love to meet this guy you that that created his big hairy audacious goal to get a thousand doors. Like that's the kind of guy that jacks me up that that that I love to hang around with that's like we're gonna do this crazy thing. That everybody has told me no, I can't do. I want that kind of positive energy in my life. And I've worked very hard to surround myself with that kind of person. Jason Hull (29:18) Well, I if for those that are listening, if you're a property management entrepreneur and you're listening and you felt stuck or stagnant and you want to take your property management business to the next level, this is the type of room we curate here at DoorGrow in our mastermind. So reach out to us at DoorGrow.com. And if you'd like a free training on how to get unlimited leads for free, text the word leads to five one two six four eight four six zero eight. Also, you can join our free community by going to doorgrow club.com. And if you want tips, tricks, or ideas, and to learn about DoorGrow's offers and what we're up to, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this episode even a little bit helpful, which I hope you did, because this was really great stuff. Thank you, Lee. then don't forget to subscribe, leave us a review on whatever channel you saw this on, we'd really appreciate it. And until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone. Leigh Angman (30:14) Thanks so much.

DGS 343: Property Management Transformation Starts In The Room

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss why they're reinventing DoorGrow Live and moving away from the traditional "sit and take notes" conference model toward a more immersive, action-oriented experience built for real business transformation. They dive into the problem with most industry events: property managers leave inspired but overwhelmed by pages of ideas they never implement, and explain why execution, in-person collaboration, and human connection are becoming more valuable than ever in today's AI-driven world. Jason and Sarah also unpack the growing impact of AI on business, why human relationships are quickly becoming the true competitive advantage, and how surrounding yourself with growth-minded operators can completely change the trajectory of your property management company. Instead of just learning new strategies, attendees at DoorGrow Live will work directly on their businesses, connect with innovative operators, and leave with momentum, clarity, and real progress already in motion. You'll Learn [00:01] Introduction to DoorGrow Live [03:10] Why Conferences Often Fail [08:00] AI, Human Connection, and Growth [14:20] Why In-Person Transformation Matters [22:10] What Makes DoorGrow Live Different [31:00] Building Real Relationships in Property Management Quotables "Transformation happens in person, not by watching videos in some sort of platform or going to YouTube." "Your business is gonna be the sum of the five business owners that you are the most connected with, not the sum of the five AI tools that you use the most." "You've got to be around people that are real, that are doing real things in the real world, getting real results." Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:01) All right, hello everybody, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies. For 17 years plus, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, Sarah, what are we chatting about today? We're going to talk about Door Grove Live. That is coming up. So go in and change it right now because this is at least the fourth podcast episode in a row that you've done. with that and I said go in and change it and then you don't and then you read it again the next time. Yeah I don't think the appropriate time to fix your script is during the show. I know. I doubt they want to hang out while I'm making changing the script. think it She hates the phrase decade and a half. think that sounds like a long time but she likes 17 years. She's very particular. It sounds better than decade and a half. like, okay, I don't know. It's ambiguous. There you go. It's All right, tell them about Dorgor Live. Let's talk about Dorgor Live. So we've got our ⁓ annual, we usually do this as a conference and this year we're making it less conferencey and more workshopy. Conferency workshoppy Conferency workshoppy so the reason the reason is a lot of times when people go to a conference and we're included in this We'll get to a conference You know, you're listening to the speakers. You're sitting in on the sessions. You're networking with people You're getting a whole bunch of different ideas and a lot of times what we hear From so many people who attend is why I've had so many ideas, you know, I have 32 pages of notes Well, that's great. How does that translate though? So what you just did is you got 32 pages of notes, all these great ideas, so much great content, and you gave yourself this never ending to-do list. And then you get back to reality, back home, back in your business, and then you go, wow, I have no idea when I'm going to do any of these things. I just don't know. They're all great ideas. I should do them. And also, that's a lot of time. because there's so many ideas. have 32 pages of notes. That's a ridiculous amount of things to do. So what we decided to do is, all right, what if we just made it so that people can be in the room and take action right then and there? So that by the time you leave the conference, so you'll spend two days at the event, by the time you leave this two-day event, you will already have taken action on things. So instead of going to a conference and getting a really long to-do list that you may or may not ever implement, you can go, you can be in the room, you can work through things right there with the leaders of the workshops. So what if I can work on my business in the room alongside my peers who are you know, in the same industry and in the same sector as I am. So that's what we've decided to do this year is make sure that you guys walk away with. not only a plan, you will of course get a plan, you will get a lot of great ideas, will get, you know, you'll still get a bunch of notes, you're still gonna get all of that. However, you'll be able to walk away saying, hey, at this event, you know, here was what my business was before and I spent two days working on the business and now here are things that are already different because I came to this event. So that was our thought. And that's what we're going to do for you guys this year. So we already have some of these workshops in mind, how we're going to structure them, who's going to lead them. We've got some really good ones in store for you. ⁓ And some of the sponsors are going to be leading some of these workshops as well so that they can again do the same thing, get you to take action right then and there so that you can walk out of that room with a different business than it was when you walked in. Cool. And what's the focus? On which workshop? Well, the sponsors with everything else. think there's definitely an AI forward focus that's definitely been very hot. It's definitely the case with the vendors that we have sponsoring. We've got some awesome sponsors already for this event. they're going to be showcasing. We're always showcasing the best tools. And Dorgalive. And so a lot of our clients are the innovators in the industry that are getting on board with the best tools. ⁓ I hear about every new property management tool, system, software, five-coated piece of garbage, like you name it. Everybody's reaching out telling me, hey, I've got this thing. I want to give it to your audience. So we hear about all this stuff and we bring the best stuff to Door to Live. And ⁓ we also just because we're connected to hundreds of property management companies, and we're always getting feedback, and we've got 3,000 in our Facebook group, and we're always hearing what's hot in the market, in the industry right now that people are having good results with, and our clients are like a whole bunch of guinea pigs trying stuff out all the time. I think we've got some tech forward kind of movers and shakers in the space, so. So there's that. And like Sarah was saying, a lot of you, you go to an event, you go to a conference, and you get this massive to-do list or a list of ideas. And then you come back to your team and you pull out your idea grenade of all your stuff and you pull the pin on it with your teeth and you throw it into the middle of the room, say, we're doing all this. And your team are like, great, I don't like you anymore. And I'm not excited about this. And I already have enough work. Thank you, jerk. And now I have even more. And they're not excited about this because you're not. You're not rolling this stuff out in the right way. And so we're gonna help you walk away with action. The other thing is this in-person is gonna become more and more important. Human connection is gonna become more and more important. So at our events, we're shifting our focus to more and more connection and less and less preach, less and less just somebody talking at you and you writing down ideas. We're getting you connected with others. You're creating relationships. These relationships can change your life. And we attract really great people at DoorGrow. Our clients are awesome. And so if you want to be in the room, that's where transformation happens is in the room, not on Zoom. Transformation happens in person, not by watching videos in some sort of platform or going to YouTube. Transformation also doesn't happen just by talking to AI endlessly. AI can only take you so far. how many of you I'm sure listening have been down the rabbit hole I have where you just go deep into the dark hole of AI and you're talking forever and you're like, man, I have all these great ideas and now I'm implementing all this cool stuff. then like two months later, you walk out of that hole and you're like, hey, I'm not any farther ahead. I've just been having lots of conversation with something that isn't even real, right? You've got to be around people that are real, that are doing real things in the real world, getting real results. And do they use AI? Yes. But you're going to collapse time significantly. You can't just be talking to AI because AI is manipulative. AI will give you, make you sound like you're amazing and make you think you're amazing. And everybody else's stuff sounds like it's amazing too. The only stuff you know is real, like you might have this really amazing ⁓ SEO report from some sort of AI coaching thing for property managers. And it could be complete garbage, but you'll go and do it and it sounds really good. And all the AIs will like, yeah, that sounds pretty good when you ask them about it, but it might not be what's bleeding edge or what's actually working right now. And if everybody could do it, then just by talking to Claude, then everybody would have done it. already by now, so that's not even a competitive advantage anymore. that's my two minute rant on everybody going down the AI rabbit hole. And I'm not anti-AI like Sarah knows, I like using AI tools, but you've got to put them in the right context and you've got to make sure that you're really creating relationships with humans because no matter how good AI gets, your quantum computer of a brain and its level of intuition, and its level of processing information still is better than talking to Claude. And being connected with other people that have those type of brains, humans, can be really effective for you and for your business. And your business is gonna be the sum of the five business owners that you are the most connected with, not the sum of the five AI tools that you use the most. So, cool, all right. What else should we say about Door to Life? That's our plan for Door Girl Live this year. So if you are listening and you are already one of our Mastermind clients or one of our Dorm Machine clients, then good news for you is your ticket is included already. You have a ticket. Yay. Just register an RSVP for it. If you're not, for some reason, one of our clients already in the mastermind or the dorm machine. You're missing out. are. You are definitely missing out. But if you're wanting to go to the conference and you're maybe just not you're not ready to do the dorm machine, you're not ready to do the mastermind, maybe it is even what you need right now. That's that's totally fine, too. But if you'd like to grab a seat in the room and be around some other property managers who are doing really cool things in their businesses, ⁓ or just meet some great people who think outside of the box, who think bigger, who think differently, ⁓ and make sure that you're not falling behind in this crazy world, especially with AI now. Then you can still grab a ticket. So go to doorgrowlive.com. and then you can make sure that you register and grab your ticket. You can do that. There will be a link to click on there. And I believe it'll take you to eventbrite, so you'll see that. Grab your ticket on there. And then you'll want to make sure that you book your accommodation. So the event itself will be on a Friday and a Saturday, October 9th and 10th. October 9th and 10th. A Friday and Saturday. held here in the North Austin, Texas area. The city is Round Rock. North Austin, Texas is easier to remember. ⁓ And it's at Kalahari Resort. We have done our event there for the past few years. It is a great venue. They take great care of our group, which is why we continue to book there. what's great is that the hotel is connected to the convention center. and everything that you could possibly need is right there on property. So the... Fun stuff. Yes, the room is there, the event center is there, the rooms are nice, and then it also has a whole bunch of other things. So if you would like to bring your family, you can absolutely do that, and your family can go enjoy the whole rest of the resort while you are at the conference. So... Keep that mind. It is very family friendly. It is the ⁓ largest indoor water park in the nation and they have all kinds of things there. Like they have mini golf and escape rooms and a whole arcade. They have the indoor water park. There's an outdoor water park too, if you like some of that Texas sun. They've got all kinds of games and bowling and laser tag. Kind of like this adventure ropes course too. Super fun. Yes. I don't know if it's like an obstacle. Yeah, you're like strapped into it, but you you go through it's pretty cool. yes, there's a lot of cool stuff. Tom Flury's, the arcades. There's all kinds of things there. So your family will have a great time. They will probably be very thankful that they got to go, especially if you have kids. Kids love the water park and it's a you write it off as a business expense. So Let the business pay for the family to go. I think when you book, especially when you use, I think they do it all the time, but I know for sure when you book at Calahari through the room block that we have, then they include tickets to the water park for you included in that. So make sure that if you're interested in coming, one, you get registered, and two, consider bringing your family because they will love it. We've had clients bring their kids and then kind of the kids go out and they hang out together and they kind of do their own thing and they kind of like pop in the room every once in a while but most of the time they just spend you know going and having fun and the kids have a blast and it's great because everything's right on property so you don't have to worry how am I gonna get my kids there and how are they gonna get back and forth they're gonna walk because it's on property so great, great, great convention center. And it's so convenient having everything on site plus the restaurants are on site too. And the food is great. and a spa. If you're a spa person like I am, nice spot too. So if you want to see, get an idea of what this kind of looks like, ⁓ our events in general, they're intimate, they're connective. It's not like a massive group. It's not just somebody speaking at you. It's some of the coolest people I think in the industry. These are growth minded people. Most of them are investing thousands of dollars on a regular basis to just grow and improve themselves. And so you can go take a look at some of the photos of our past DoorGrow Live events by going to photos.doorgrow.com if you want to get a feel for what it looks like. ⁓ But yeah, make sure you're there. It's gonna be awesome. Okay, cool. So if you're needing time to work on the business, not in the business, doing the property management stuff, there's time for that. You'll always have time for that. So if you're needing to work on the business or figure out how to stop working in the business as many of you are, and I know you are, this will be a great event for you to attend. So my calendar is October 9th and 10th. It's a Friday and Saturday. Go to doorgrowlive. and you can book your accommodations and grab your ticket. Cool. And you know, this isn't for every property manager. Our key focus are long-term residential, third party, and if that's you, we would love to have you out. And this is for contribution-focused people, people that want to benefit and help others, that want to make connections, that want to make friends, that are willing to share. And as our late mentor, Aaron Stokes, would say, your breakthroughs are on the other side of embarrassment. So the goal is to come here and be the coolest person in the room. This is for people to come and handle tough stuff and to get breakthroughs. Breakthroughs happen when you're in the room. And this is for people that are willing to get vulnerable, even if it's in front of others, because they know these others can help them. They can help you get unstuck. They can help you solve the problem. There are people there, sometimes with 1,000 plus doors, that have solved problems that you need to solve. I was trying to hold it in and... Just have that cough climb right out. So... I'm joking on a peanut. Oh. Because I ate peanuts right before I came on the ship. Okay. It was a good decision. That's good decision making. Yeah. Okay. Do you need the Heimlich? Are you okay? I think I'm Alright, that's good. Probably I'd like to keep you around. Thanks. Okay. So that's Dorgalife. ⁓ We're also related to that, we started doing intensives for our mastermind, these in-person really intimate events, and we also do our onboarding in person ⁓ in our mastermind. We have these jumpstart sessions where we're able to help people really get their profit margins up, create financial space, free up massive amounts of time, ⁓ clear out bloat and waste in their business. We've just seen inside so many companies and helped so many people do this stuff. If there's any problem you're struggling with between zero to a thousand plus doors, we can help you get this stuff dialed in and everybody gets breakthroughs. And so that's what we do at DoorGroves. So if that's interesting to you, reach out. ⁓ And anything else we should say? All right, then we'll cut to the outro. Anything you want me to change in this one? All right, I don't think so. Well, no, there's things we should update, it's fine for now. For a decade and a half. We've been, okay, just kidding. If you've ever felt stuck or stagnant. Why are you so mean to me? All right, those listening, who is mean to who? Who is mean to who? All right. So if you felt stuck or stagnant and you want to take your property management business to the next level, reach out to us at doordoor.com. We have this new program she mentioned, the door machine, for those that haven't heard our episode about that. We add the doors and you manage them. It's the coolest offer ever. So if you want somebody that's proven to just grow a business, we can do that. Our salesperson will walk around in your market and grow your business. ⁓ So there's no excuse to not grow your business now. There's no excuse. None. Zero. We will train the person. Zilt. We don't even have to. Coach you on how to do it. We'll get somebody else to do it for you, right? And everybody wins. It's awesome, awesome idea. So for free training on how to get unlimited leads for free, if you're just struggling for leads, text leads to 512-648-4608. Also, you can join our free Facebook community just for property management business owners at doorgrowclub.com. And if you want tips, tricks, ideas, and to learn about our offers, can subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone. Deck it in half.

DGS 342: Property Management Beyond AI Slop

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss how AI is rapidly changing business, marketing, and communication, along with the growing problem of "AI slop" and why authentic human connection is becoming more valuable than ever. They break down the secondary effects of AI, why in-person relationships and masterminds are becoming a competitive advantage, and how property management business owners can stand out in a world flooded with automated content, fake interactions, and digital overload. You'll Learn [00:00] The Rise of AI Slop [06:20] Why Human Connection Still Matters [12:10] The COVID Parallel and Isolation [20:00] Why In-Person Transformation Works [31:30] AI, Trust, and Real Relationships [43:40] The Future of Property Management Growth Quotables "The secret to creating a scalable business is to do the unscalable actions." "Transformation happens in the room, not on Zoom." "If you can make it easily, so can anybody else." Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:00) we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPM, but I got a letter from y'all You wrote this using ChatGPT. This is the problem with Narpum 2.0. We're not just talking about the future of our association, We're actively building it. it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything. All right, hello everybody. I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. All right, now let's get into the show. All right, so in today's episode, we're gonna be chatting. Just change that right now, because every week I tell you, stop saying a decade and a half. So just go ahead and change it right now. Okay, for, she doesn't like that I say a decade It drives me For 17 years. For over 17 years, yeah. That's how long it's been. for over years. I'm like decade, decade sounds like a long time, but all right, we're changing it. Cause the life wants to change. 17 years space week. There we go. right. Updated real time. Yeah. Done. That's how we get stuff done. Okay, cool. What are we talking about today, Sarah? talk about how AI is starting to change things. Okay. Let's do it. All right, so. One of the things we've been talking a lot about is the secondary effects of AI, because everybody's talking about AI. And I think we started in phase one was the AI revolution. Everybody's starting to use chat GPT. Now people are starting to use Clod for business and people are learning prompting. now people starting, some of you are starting to vibe code. And some of you are making videos. Some of you started making images with AI and Now we live in a world of the next stage I'm calling AI Slop. AI Slop, we're in the world of AI Sloppy Sloppiness. I just got a letter, no offense, NARPOM, but I got a letter from y'all and I can tell you wrote this. You wrote this using ChatGPT. It's like, I mean, the big giveaway phrases and some of you have heard stuff like this. It's like, and we love NARPOM. Thanks for NARPOM for sending us a letter, but. This is the problem with Narpum 2.0. We're not just talking about the future of our association, M-Dash. We're actively building it. So with blank, it's not A, it's B, dead giveaway. And there's lots of other dead giveaways. And some of you are starting to hear this AI voice and you're starting to recognize this AI voice. And so we're now in the world of ASLOP where nobody is writing anything. And the people that do write original content, like I've done a couple of Facebook posts just recently, totally handwritten, I wrote the whole thing. And I really enjoy writing. The challenge is, is some people don't recognize how to get their voice into AI. And so anyway, we've got this whole world of AI slop now. Anything can be created by anyone instantly. You can create images, video, text, and so... You've probably heard me talk about fake internet theory. Have you ever heard of this idea? I have, but just for anyone who hasn't. So the fake internet theory has been around probably since the, you know, once the internet went mainstream. And the fake internet theory is this idea that the majority, at least half in the past, of all the content, all of the traffic that was on the internet, was bots. It could be like Google crawling sites. It could be a lot of different things, but at least half of all the traffic was bots. Well now with AI, this is even worse. Perplexity is doing research. All these different AI tools are doing research. People are not crawling stuff or crawling websites a lot of times. They're just talking to AI and AI is doing all this. And so the internet now, all the content isn't even, if even this letter probably was not written. by D.D. Garzone, the Narfim president, 2026. It was probably written by AI, which saved her time. And it's not a bad letter. The challenge is people read this, see this, and we're starting to recognize what's AI and what's not. And we're kind of developing, there's kind of this feel, this voice that you're like, oh, that's AI. And so what am I doing? I just discount stuff. I read and go, oh, AI wrote this. I probably don't even need to read the rest. So we just skim stuff, we stop reading things. And so this is the challenge is that people want reality, people want humanity. And so the secondary effect, we're in phase two, AI slot, phase three, I believe, is going to be a return to in-person. It's gonna be human interaction. The secondary effect of AI is that human interaction is going to be significantly more important. And this is where things are going to be shifting to in-person. Things are going to be shifting away from digital marketing. Things are going to be shifting away from anything that you can tell AI to do quickly and easily. And I've always said to our clients, the secret ingredient to scaling your business is depth. The secret to creating a scalable business is to do the unscalable actions. That's depth. And so we're going to talk about today the importance of in-person. Yeah. So do you guys remember in COVID when everything shut down? Yeah, good And then you couldn't leave your house? Yeah, was great. Yeah, because you might die. So that was great for a little bit, right? Everyone was like, we don't have to go to the office. I don't have to go to work. This is like, would just hang out in my house in my pajamas all day and eat some chips. And like, no, I don't know. It'll be amazing. And that was a really fun thing. What voice is this? What is this voice? I don't know. Who speaks like this? I'm just letting you know it's not me. I'm gonna be lazy. I'm gonna do my pajamas. Today I got some pajamas on. Are they southern? Now they are. You don't know. They're all over the place. I can't do it in New York. Anyway, so it was a really fun time for like I don't know, two weeks. The first week was awesome. It was like when you have a substitute teacher and then they put on a movie and you go, this is great. We don't have to do anything today. This is amazing. This is gonna be so cool. And the first week- thought it was awesome. I think for the first, yeah, I think a lot of people really thought it was really great for the first week because they were like, oh, this is great. Like we don't have to go into the office. I a lot of workers, think employers, business owners were freaking out. Yes, exactly. Business owners were- Although they liked, let's be honest for a second, property managers were real happy about getting a vacation. And it was a vacation that you were forced to take. Right? You couldn't go and do things you normally do. And if you decided to not do showings or decided to not go to the office or decided to, know, like, hey guys, we're all going to work from home. No one was going to fault you. It was going to be totally fine because everybody else was doing it. So it would have been totally fine if you were like, hey, we're not doing. Showings or hey, you know, we're gonna slow down on inspections or you know, hey, we're you know, we're not gonna come into the office We're all gonna, you know stay from home and then at some point we'll go back to the office for a little bit I think people welcomed that they were like, oh, this is great. This is fun And that maybe lasted a week maybe two maybe even three weeks for some people and then after that they were like what? When can I leave? I what do you mean? Like I'm stuck in my house. I'm I can't get out, can't go anywhere. When my kids are here, they were all stuck together and no one knows what to do and we're all bored out of our minds and they were starving for human interaction. everything, Zoom, look at the Zoom stock in 2020, skyrocketed because everything moved to remote. Everything moved to Zoom. It was like. we can't meet in person, but we still kind of have to do things. How do we do it? We are going to do Zoom. And then even remember when a lot of like commercial real estate, it it tanked because people were like, we can't go into the office. We're not buying office space. We're not renting office space. We're going to wait and hold out and see what happens in all this crazy COVID stuff. Right. And it's because all of us were just stuck in our houses. So everything became virtual. Everything became remote. Even the things that are normally done in person, a lot of them started to shift so that it was no longer in person or the full thing wasn't in person. There was just the one quick little piece that was in person and everything else was done virtually. did we? Okay, I didn't know if you had the podcast. And then At that point, people were starving for human interaction because it's not the same being on a screen. Looking at a face on the screen and hearing voices on a screen or on a phone call or through Zoom or Teams or whatever it was or emailing and texting and phone calls, it's just not the same. So people then started to go a little bit stir crazy. And what happened, like as soon as things opened up, then what happened? Things started to surge again. People were desperately trying to connect with other people in person. They were going to their friends' houses. They were trying to meet up with their friends. They were trying to go on vacation. Travel started to boom again. Why? Because people, we are meant to be with other people. Humans are not solitary animals. We're just not. So AI is going to end up creating something that I think is quite similar. We're going to rely on AI so much just because we have to. And it's an amazing tool. It's incredible. And it makes things a lot faster. And we can do things that were not possible before. And we can do years or months of research in minutes or hours. the advancements that it allows us to make and in such a short time span are remarkable. But the other thing that it does is it reduces the human to human communication. And now even has anyone ever picked up the phone and called a company and you don't talk to a human now? Now you talk to the AI agent. Yeah. Right. And that seems really great. because you go, okay, it helps me and I answered my questions and that's lovely. But can you imagine now that most of your interactions are going to be with AI? Most interactions will not be with other humans. Most of a human's interactions will be with a bot or AI. Even if it sounds like a human, it will be AI. And that kind of effect is go, I think it's. we're going to see largely what we saw in COVID all over again, where people want to see and interact with and talk to and hang out with people. Yeah. And I think that's going to be incredibly valuable. Yeah. I think as humans, when we shift into a mode of isolation where we're no longer interacting with other people, and you're spending the majority of your day talking to Claude and chat GPT and building things and you probably feel a lot of dopamine. You're like, look at all the stuff I'm getting done. But you're just contributing to the problem of AI slop. If you can make it easily, so can anybody else. And so it's not just about creating more stuff with AI. That isn't really a competitive advantage. Everybody can do that. The competitive advantage really is being in person. It's those that the wealthy will be able to afford to slow down. The wealthy and the smart will be able to afford to be able to go slow, not faster. They'll be able to spend more time with people. They'll be able to spend more time with their family. They'll be able to spend more time going deeper into building real relationships. These relationships you have with your AI agents aren't real relationships and they're not going to create the connection that humans need. And they're not going to create the connection and the feelings that your clients need. Clients don't just need their stuff done. That's not it. They need human connection. They need trust and they need to feel safe. So alienation is going to lead to isolation. And isolation will lead to stagnation in your business because you're not around people that are actually making moves and figuring out how to connect and make a big difference. And the thing that we've noticed, because we've been in a lot of different programs, I mean, we've been in lots of different mass, high ticket masterminds, coaching programs. spend a lot of money every year. That's a bright thing. Yeah, we've been in all the best programs out there. We probably have been in them or connected to them or whatever. And so we've been in a lot of different programs. We invest a lot. And the thing I've noticed is we've been in a lot of these programs, but the real benefit of the programs, most significant benefit is the caliber of the people physically in the room. It's the people that we get to meet. It's not the guru at the helm. It's not their cool content or ideas. Everybody joins for the content, but it's really, it's the people, it's the connections. It's the community that's curated. And that's one of the things that we're really shifting our awareness and focus around. I've realized that transformation always happens in the room. It doesn't happen over Zoom. Wow, that rhymes. You can all quote me on that. That's a Jason Hall written all over. Transformation happens in the room, not on Zoom. And Zoom calls the other thing related to fake internet theory. You can ask AI about this, people. AI people, go check me on this. There's a psychological effect that watching being on Zoom calls on video and watching video training material inside of even our DoorGro Academy does not, your brain does not perceive this as real life. It perceives it as This digital universe, it's fake. And so we've noticed our clients aren't able to just watch a video and implement or absorb it mentally the same way. And once they get in person with us and they recognize we're real people and we give them a high five or a hug or whatever, and they come to our onboarding, because we onboard every Mastermind client in person now. We also have quarterly events that we're launching. for about two years. We've been doing that for a long time. saw the writing on Huge game changer. And we decided, hey, let's go, we can go much deeper in person. Totally. Than we can ever get to on Zoom or on a phone call. So we decided that should be one of the first things that we do with people is really get them in momentum quickly. And what's the fastest way that we can do that? We can get them in person. Yeah, cause on Zoom, it's very easy for you to look like you're cool. It's very easy for you to look like everything's put together. Slashy lights, like YouTubers, and you can get some books and stuff in the background. You're making fun of me now? Have a pretty background. I see what's going on. You can have a boring office without cool lights. We can both play this game. Okay. So what I'm saying is... When you're on a Zoom call with a group of your peers and business owners and people maybe you look up to, it's very easy to not give people your real situation and not reveal what's really going on. That's hard to avoid doing in person, especially if you're called out or your mentor's calling you out. That's difficult. And so you need to be in the room because you have to get real feedback. You have to share your real challenges. You need to recognize they're real people. Your brain and unconscious mind and your subconscious need to recognize these ideas that you maybe saw in video or see on Zoom or the people you see on Zoom are real. And there's something that clicks and shifts when we get our clients in person. All of their results shift. They make more money. They have breakthroughs. And your breakthroughs are on the other side of embarrassment. One of my mentors would share. And one of our mentors would share. And that's, you have to be willing to get real. And real and raw happens in person. It's just not going to be the same on a Zoom call or on video or even digital marketing. We're looking at how we can do less of that ourselves and do more stuff that actually creates real connection and relationship with people. Because I think anybody can do anything digitally now Let me go take some property managers out to lunch. That's what we need to do. We need to meet people face to face and in person. do door to door. Yeah. I know. I think there's going to be a secondary effect that we're going to see a lot of things shifting back to humans. We've spent so much time over the last decade sitting in front of computer, like so many people. And I think if AI does anything well for us, it will be that it gets us out from behind the computer and actually hanging out with human beings again. And that should be the goal. And the people that are smart are going to be focused on that. And that's why our DoorGrow Mastermind, we've shifted the priority and the focus to being an in-person mastermind. And we've seen people have great success with this, our mentors like Aaron Stokes and others have great success with this. And that's what we're wanting to replicate and emulate. And we want people to have real relationships. We want people to have a family, a cohort of property management business owners that feel connected and are doing cool stuff. And that way you can cut through all the AI slot because everything AI puts out sounds like it's great and amazing. Every landing page looks like, yeah, this sounds like it could be awesome. And so it's hard to know if anything is real at all. and a lot of stuff on the internet is not even real anymore. A lot of the products you see aren't even like actually real or decent products. They've just got great AI marketing and you can go buy the product for like a third of the cost on Ali Express or Alibaba or whatever. Or you can go on Amazon. Some of these products I'm seeing on Instagram, you can go buy for like $50 cheaper on these small products on Amazon. And so it like, yeah. And AI can create courses too. Anyone can get on any AI thing and go, hey, I have this idea and have this thought and I want to create a course and then sell this course online. Build me the whole course, build me the material, me the script. everything. You can even have AI. If you don't want to do the video for the course, you don't have to. I can just do it. You can summarize it. You can do that in minutes now. What value is there in that? The challenge is, is that there's no way to know what really works. Right. Because AI is just making stuff up based on what it has in its knowledge base. We have a lot of awesome stuff that's behind our payroll. hitting the table because every time you do, it's a whole time shakes. Yes, dear. Okay. This is going to be, if someone's watching this podcast live, I'm so sorry if you're like ceasing. It's like bouncing a little bit. It shakes. That's me. I'm moving around so much. Many earthquakes. Seizures. Got it. No taking. Okay. Well that's how you know it's not AI, right? You're shaking the table. AI's not going to say that to me. No, AI would Claude, how do I respond to my wife? All right. Awesome. All right. yeah, so this is the idea is We want to shift towards reality and in person because if I'm talking with a property management business owner and they say, this is what I've done and it's actually working, whereas AI will just hallucinate, it'll make stuff up, it will lie and just make everything sound amazing because somebody could say, just make this sound like it's amazing and it works and it's awesome. And it might not be. And so how do you know it's real anymore? You're going to need to be around real humans that can say, I did this. I tried this thing. I used this AI prompt and here is the result. It wasn't great. Or this worked. And more importantly, that's a bad idea because AI doesn't want to tell you if it's a bad idea. AI is so affirming. It goes, that's such a great idea. Yeah, you should definitely do that. Wait, whoa, whoa, whoa. Are you sure? Is that going to work? Yeah, you're on the right track. Yeah, you've got this dialed in so well. And then You could also do this and no, no, no. You're not coming up with a new idea. You're a game changer. You're not just cool. You're awesome. right. So yeah, know AI is really bad at telling people bad news. Well, I know there's people listening and they're like, well, I use this and I have this problem. I get it. Like, but yeah, chat GPT. It's But you have to you feel amazing. You have to give a prompt. in order to make it be more honest with you, in order to make it not just affirm everything that you say. So when we think about what is the programming of it, therefore then what is the validity of it? So we have to kind of reprogram it just in order to get better output from it and better data from it. That doesn't mean it's the best data. What is great data is here's a real person. They've been there, done that. I'm going to trust that over what AI tells me any day of the week. Yeah. And people trust AI. Like, I use AI to do research on things because I'm like, this product claim real? Is this landing page on the level? And sometimes it's like, yes. And sometimes it's like, no, this is overinflated. This study they're citing is like, misreference, whatever. There's so much BS. So now we have to use AI to combat AI to figure out what's real. But this is going to be one of the secondary effects is we need to be connecting with human beings and we need to be in the room with real people and in person. And that's what AI should enable us to do it. It should enable more humanity. It should enable more connection, not disconnect us. okay, anything else that we want to say about this? So if you're looking for something that is a real human, and if you're looking for human connection, then we've got... Events coming up in October. I know that by the time this will be released, you'll miss the May event. But we do have live in-person events coming up in October that you would be able to attend. They will be in the North Austin, Texas area. And one of them will be our fall intensive. This will be for our clients. If you're not yet our client, then you still have some time to figure out, you know, hey, let's just jump in and try it out. The other one is our DorgR Live event. And we've decided in this whole AI spirit, let's get people moving through things quickly. And instead of just sitting at another conference, because there's so many of those in property management, where you just sit at a conference and you go home with 38 pages of notes and all of these ideas that you would love to do, and maybe you're going to do one of two of them, and that's about it. And then in reality, there's all of this other good stuff and you never really got to it. But had you implemented it, it might have changed the business. So we've decided to instead shift. So it's not a conference where you're going to be sitting there in the room, taking notes and learning, which is very valuable. That's still a valuable thing. We're just making it more valuable. So we're going to have some workshops built right into it so that you can go there. do the work, take action, and you can move your business forward. And the way that we're structuring things is it will allow you to get 30 or more days of work done in the two days at the event. And it's in person with real humans. Yeah. So I'll read a little quote from our offer document for our growth accelerator mastermind. And it says, the room where property managers stop playing small. Most property managers are stuck trying to grow from behind a screen. Watching webinars, sitting on Zoom calls, collecting PDS they'll never read and wondering why nothing changes. And nothing changes because your environment hasn't changed. You've got to get into a different environment. Environment changes the identity. Even fish will grow to the size of the container that they're in. You need a different container if you want to grow energetically, spiritually, mentally. I don't know, maybe physically. All right, so the DoorGrowth Growth Accelerator Mastermind, our super system level of the mastermind, which is supposed to focus more on operations for higher level operators or business owners. This is not just a course. It's not an online program. I'll be AI. It's not A, it's B. It's like, this is what actually really works. This gets you real results. And so, yeah, so come. is come be in a seat with us in Austin. Come hang out with us. Come hang out with us. We curate and attract like the most amazing entrepreneurs. We have a new team member named Kyle who's over Client Success. And Kyle, we were just chatting the other day, him and I, and he was like, I was talking about, have really awesome clients. He's like, I know, it's so amazing the type of people you attract. Like we attract, I believe, the best people in the industry. The best humans in property management are in DoorGrowth's mastermind. and are working with DoorGrow. And a lot of the coaches, a lot of the people out there, they're past clients of mine. Like, DoorGrow's had a significant impact. And I'm obviously a bit biased, but I believe we have the best stuff in the industry to bring to the table. And we have the most comprehensive program. We help with growth. We help with ops. Nobody else has rebranded over 300 companies. Nobody else has built, well, maybe someone's built as many websites as us, but we built hundreds, probably six, seven, 100, 800 websites. helped people clean up their pricing. We've rolled out innovative three-tier hybrid pricing models. We're helping clients dramatically increase their profit margins. If you feel like you've heard it all and you've worked with all the other coaches, you may want to take look at DoorGrow because we have the most comprehensive. There's lots of coaches that do one little thing here or there. And there's some really great ones out there. But as far as having the most comprehensive program and I think the most innovative ideas and strategies, that's the only way you can curate and have that is through some sort of mastermind environment and that's what we've created at DoorGrow. Okay so there's tapping me on the leg saying stop selling like let's wrap this up. Is that accurate? I interpreting things correctly? Okay. You got it. All right. And there's salespeople are gonna sell I just say I want you to win and I don't hate money so and I want you to not hate money and I want to help you make more money. All right cool. Anything else? No. All right cool. And we will do the outro and here's what this sounds like and this will be relevant. All right. So if you felt stuck or stagnant and want to take your property management business to the next level, reach out to us at doorgrow.com for free training on how to get unlimited free leads. Text the word leads to 512-648-4608. Also, you can join our free Facebook community just for property management business owners by going to doorgrowclub.com. We have launched our own private community outside of Facebook. And so we'll be telling you more about that. The DoorGrowth Club will be somewhat shifting into this new awesome space. And if you want tips, tricks, and ideas to learn about our offers, subscribe to our newsletter by going to doorgrowth.com slash subscribe. And you can get our newsletter. And if you found this even a little bit helpful, don't forget to subscribe, leave us a review. We'd really appreciate it on whatever platform you saw this on. And until next time, remember the slowest path to growth. is to do it alone. So let's grow together in the room together. Bye everyone.

DGS 341: Property Management Growth Without Hiring Headaches

In this episode of the #DoorGrowShow, property management growth experts Jason Hull and Sarah Hull discuss the launch of the Door Machine, DoorGrow's new growth-focused program designed to help property management companies scale faster by handling the hiring, training, support, and systems behind business development and sales. Breaking down why most property management companies struggle to grow, the biggest mistakes owners make when hiring salespeople, and how having the right systems, accountability, targeting, pricing, and support can completely transform a property management business. You'll Learn [00:01] Introduction to the Door Machine [03:20] Why Most Sales Hires Fail [08:10] The Systems Behind Property Management Growth [14:40] The Three Keys to BDM Success [21:30] Fixing Targeting, Pricing, and Offers [31:20] How the Door Machine Partnership Works Quotables "If you have a system that's working, you really don't have a problem." "If you take a good salesperson and plug them into a broken system, it's going to break." "At best, if you're running a company and you are the salesperson, you will always be a shitty part-time salesperson at best." Resources DoorGrow and Scale Mastermind [https://www.doorgrowacademy.com/courses/mastermind] DoorGrow Academy [https://www.doorgrowacademy.com/] DoorGrow on YouTube [https://www.youtube.com/channel/UCC1mGYT2Sw0LOe32hO_QdNg/featured] DoorGrowClub [https://doorgrow.com/] DoorGrowLive [https://doorgrowlive.com/] Transcript Jason Hull (00:01) Five, four, three, two, one. All right, we are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we've brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management businesses, the business owners and their businesses. We want to transform the industry eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. All right, so in today's episode, we're gonna be chatting a little bit about the new offer. I think we mentioned it previously, I don't know, on an episode, but we're gonna be talking about the door machine. It's evolved a little bit since then, but we're gonna talk about the door machine, our new offer, our new program for property management business owners that want to grow. So we had teased in the previous episode, we chatted briefly about it, we never really dug into details. And now we're ready to do that because the door machine is officially live. So if you are interested in growing your property management business and you want growth to just magically happen for you, if you ever think Jeez, it'd be so nice if I could just miraculously get to like 500 doors, 800 doors, 1200 doors, whatever that number is in your head, and you wanna get there, it would be awesome if it would just like poof and happen. You know the magic wand? Like if you had a magic wand, you could just snap your fingers and have the business of your dreams at whatever size or count that's going to be, then this is for you. This is going to be for you. Cool. So basically the simple idea of the door machine is we are looking for businesses to basically partner with that we can help grow and scale their business. We will add the doors, you manage them. It's that simple. And we will also help you to be able to keep up with the growth by giving you access to our super system level of our mastermind as part of this deal. So So the way this works is if you're one of our clients that's gone through the process of cleanup and the rapid revamp and all that then you're probably meet the prerequisites. You've got healthy branding, you've got a healthy website, you've got the right pricing model, we have a very innovative three-tier hybrid pricing model that we install in clients' businesses. You've got maybe financial health going in the business, profit first. ⁓ Some of these, there's some prerequisite basics. If you do not have all that, you have not been part of our program, we will come out for two days. Two days? we will come in, on how messy your business is, but we'll come out for two days and we will basically rehab your business. We will help redo your branding. We will redo your pricing. We will redo your website. We will redo your, like the whole front end of the business so that we have a really good program and offer to sell if we're selling people on your property management business. And so we have this launch intensive that we will come out and do. It is not inexpensive, but it is, I believe, ridiculously cheap for the value that we offer at the present because we're because it pays for itself as well. Easily pay for itself. So we will come out and do the process that a lot of our clients do over the first quarter with us. We will do it. rapidly with you and you need to be open to making changes if you're the right fit for this, but we will come out and do this launch intensive with you at your location. and I will come out. After we get that done, we will then build out the hiring mechanism and we will get a salesperson and the salesperson is going to work for DoorGrow. We will train, coach, support this person in your local market. and help them to be able to build their own sort of little business, growing your business. And so this is kind of, it's a win-win-win for all three parties. It's a win for this person that's going to build this sort of business, creating growth for your business. It's going to be door grow, being able to manage this relationship and maintain the quality level with this business development manager, this BDM or salesperson and the business owner. we will coach and support the business owner yourself in making sure that the business can remain scalable as we start adding 100, 200, 300 doors a year to your business so that you don't break. Because this is a big challenge and we've helped a lot of people with this. So how does this work? Well, normally, if you're gonna hire a salesperson, how would this look? So if you do it the right way, then usually you start with creating a... you create your RDoC, is just a fancy word for job description. You will do some sort of job post somewhere, indeed LinkedIn, wherever that ends up going. Then you start getting applications and you start screening applications. Well, let's skip to the financials because we don't need to tell them the whole process of what we'll do. We're going to. Okay. All right. Here, continue. Then you get to do a bunch of interviews. and then you bring someone on, you onboard them, you train them, and then you continuously and every single day support them. And that's where, well, in all of that, at various stages, most people fail. Yeah, somewhere. So sometimes they never even create their company culture documents, and then they wonder why they can't hire the right person. Yeah. Sometimes they don't create the right job description, and they wonder why they can't hire the right person. They don't know how to properly interview and screen candidates. Or when they have the right person and everything has worked out and then they hire this person, then they just kind of throw them in the fire and they go, all right, go do sales. I hope you can figure it out. And there's a little bit of training, but there's really not a system that you can just plug this person into. This salesperson has to figure out and go build a system. and most of times they don't know how to do that. And then it's not working out and the business owner is upset and the person that got hired is upset because no one is winning and no one is making money. Both parties are frustrated usually with the other one. The person who got hired is upset because they're like you like have nothing. This is a whole guessing game and nothing is working and I don't know what to do and you also don't know what to tell me to do. And then the sales person or the ⁓ business owner is upset with the sales person because they're going, well, geez, I hired you to be able to figure all of this out and you didn't figure it out. And now I wasted a whole bunch of time and money. And that's why usually it fails. So you can do that. You can absolutely figure it all out yourself. Everything is figured out. if you learn enough and know enough and figure out, know, if you, if you waste enough time, you can figure it all out eventually. Absolutely. Yeah. Yes. You certainly can. Yeah. Most people don't really have a good system for hiring and definitely not for training because we've seen it again and again where people will hire someone who is great for a sales position and then it doesn't work out. And then they go, this isn't working. I think I to let this person go. How do I have that conversation? Like, what should this look like? And when should I do that? And why, you know, do I, what do I tell them? Like, why am I making this decision? And usually that's the end result that they get. And then they kind of get to go back to the beginning and they get to reassess and they go, okay, should I try this whole thing all over again? Or should I just do something different so you can absolutely do that if you know how to do this by all means go do it or You can just push the easy button and let us handle all of that for you including the training and including the support and that's where a lot of people they Just don't want to do it. They don't have a system. That's already built to put a salesperson into they bring on that salesperson and expect them to build the system. And most salespeople aren't good at building systems. They're good at selling, but they're not good at building a sales system. So if you take a good salesperson and plug them into a broken system, it's going to break. But there's a big disconnect there. So we build the system. We will do the recruiting. the screening, the interviewing, the onboarding, the initial training, the ongoing training, and all of the support, daily support for these salespeople so that they will consistently learn and grow and get better and sharpen their skills and figure out what is working and what isn't working and how do I double down or triple down on the things that are working so that I can get results as quickly as possible because they're motivated, they want to make money. Salespeople, they like winning. They want to make money. That's how they win is when they close deals. So the easiest way to like deflate a sales team is to make it almost impossible to close deals. That's what we've noticed. So then we decided to just fix all of those issues on the back end. And instead of leaving it to business owners who are already busy, who if they had the system for growth, they would probably not need a salesperson. because they already have the system. If you have a system that's working, you really don't have a problem. But a lot of times they don't have a system and they don't have someone who is going to consistently do sales. They usually have somebody who's kind of dabbling in it. Usually it's them. Sometimes they have somebody who's part-time or they have like a real estate agent looking to make some extra bucks on the side. But there's not a real system and there's not real dedication to sales. And the ones that have a system and the ones that have actual dedication to sales, those are the companies that you see that get two, four, six, a thousand doors. That's why you see that. So that was something that we noticed is, hey, this ends up being complicated for some people and actually probably the majority of people to do. So we just built this system and that is what the door machine does. So we will handle all of that work for you so that all you need to do is manage the doors that we give you. All right, so let's talk about why this is hard for people. So Sarah brought up several good points about getting a salesperson. We focus on hiring. First, if you're gonna do this yourself, you've gotta make sure you get the right person. That's the first problem to figure out. And the right person has to be the right They culture fit for the business, otherwise you're not going to trust them. They have to be the right personality fit for the role, otherwise they won't be good at this. They have to be the right skill fit or intellectual fit to be able to develop the skill or talent to be able to do this job. So that's hiring. If they're not all three, they're going to fail. Always do. And if any team members you have right now are not all three, you have to let them go. It's inevitable. Your business will never be able to grow if you have bad people. The next piece, assuming you get all three of those nailed and you have as good of a hiring system as we do, then the next piece is the BDM or salesperson has to have three key ingredients to BDM success or they always fail. Fail means they aren't making enough money so they quit or they're not making you enough money so you fire them or they're not. kept, they're too comfortable, so they get lazy. Either way, it's not working, and so they will either quit or you will fire them. And this happens all the time. The issue is not going to companies and getting somebody to help you with hiring. Lots of people help you hire BDMs, but they still fail. And the failure after the hiring piece, if that was done well, is it's not because they didn't have the right personality, it's not because they don't share your values, and it's not because they don't have the skill to do it. Those companies will usually show them or train them or whatever. It's because of you. That's the tough love. So here's how this works. You have to have these three ingredients. They have to have the right training and strategy. That's number one. If they're doing stupid stuff, if they're focusing on cold leads, digital marketing stuff, all the stuff that you probably are gonna heap on them, you are holding them back and you're giving them low level garbage stuff to deal with, cold crappy leads. they are not going to be able to grow quickly your business or scale and they're not going to be able to win. So they have to have the right training and the right growth engines that we would help them install. Second, they have to have the right comp structure. If they don't have the right compensation, compensation is incentive. Compensation is motivation for the right candidates, people that don't hate money, that are salespeople. And if the comp structure is off, they will either get lazy and comfortable because you paid them too well, or they will get lazy and uncomfortable because they'll just get unmotivated because it's not working. ⁓ Or they just won't do the leading activities because you're trying to just make it commission only. There's so many mistakes with compensation and there is a formula for making this work. And we've seen this fail over and over and over again. They are not motivated, but they are the right personality for this. You designed the role incorrectly, and you probably designed the financial compensation wrong, and that's on you. The third thing you have to get dialed in is accountability. They have to be accountable. If they're not accountable, if you're not, if you are not able to guide them and see where they're stuck and where there's drop-off in their sales flow or in the pipeline, if you can't see it, They probably aren't seeing it either. And so they will keep doing the same dumb stuff, getting the same dumb result, and you will both be frustrated. And they will give up on this idea of selling property management, and you will give up on the idea. And there's, even before we get to all of these challenges, the three fits for hiring, the three keys to BDM success, there's some fundamental, foundational ingredients for the business that we help clean up that come even before that, where you have to have the right target audience, A lot of property managers don't have this dialed in. They don't have the right target, which means they're targeting people incorrectly. means probably they're doing digital cold lead marketing, they're doing ads, they're spending a bunch of money. And most companies spend 20 to 30 % of their top line revenue just to bring in leads. And so they're wasting money there and have bad strategy there. The other piece to this is ⁓ you have to have the right You have to have the right product. A lot of you think you're selling property management and nobody gives a shit about property management. Nobody wants to buy it. Nobody wakes up in the morning and says, man, I'm so excited to buy something today. And somebody says, what is it? What is it, Jason? my gosh, I'm so excited to go buy property management today. You are selling the wrong product. And if you're selling to the wrong audience, and attracting the wrong owners and the cheapos and the accidentals and all the owners that you don't want because you're doing the wrong tactics and then you're selling the wrong product. Then the third thing is you also probably have the wrong offer and the wrong pricing. And so this is stuff we have to get dialed in. It's foundational. I've never had somebody come to me that had those three ingredients dialed in. We have to get those three dialed in first. Then we dial in the three fits. Then we dial in the three keys to BDM success. This is the stuff we would come out and help you get done. And we can do it fast because we've done this hundreds of times. We could do this. I've been running DoorGrow for a decade, almost two decades now, almost two decades, over a decade and a And we have expertise in helping people get this stuff dialing quickly. So, That would be the first part of this. Now, if you're gonna go out and do this yourself, you're then gonna, you get a BDM. All of these things are dialed in. For some reason, you magically figured this all out on your own through trial and error. The next piece is now you've got to pay this person a commission, some sort of commission. And then you're gonna have to spend money on some sort of base. And you've got all of these different things that you've gotta get dialed in correctly. And if you have this done, then you'll probably be adding doors and then, It'll be working. Here's what how we set up the door machine so that we can take over all this for you. So you'll pay door grow, you'll pay door grow a commission, you'll pay for each door that's added off the first month's rent. You'll pay ⁓ base salary or base dollar amount to door grow ⁓ each month. And as part of that base, we offset a good portion of that by giving you access to our super system level of our mastermind, which includes all the systems you're going to need in order to scale your business. call the super system and you get access to the in-person events and the cohort and all the amazing people that are in our program. You're then also going to pay instead of paying, spending money on marketing, because you're not going to have to pay for leads and do stupid digital, cold lead, whatever advertising. Our salesperson is going to be trained in doing this effectively and we'll be generating warmer leads that have a higher close rate. We will handle all that. so DoorGrow residualy will get 20 % of the management fee. Instead of spending 20%, 30 % like a lot of businesses do on your top line revenue, just to acquire new customers and to do digital marketing or ads, you'll spend 20 % of the management fee, which is way less. For a lot of you, might be if average rent's 2K in a lot of areas throughout the US, your management fee maybe is 10%, which is, or worse, which is typical. ⁓ We'll help you install a better pricing model than that. But you're doing something like that and you're probably getting then $200 on the door. You're making a lot of money on other things, maintenance, whatever, but $200 for the management fee and then door grows, percentage would be 40 bucks, it'd be 20%. And so $40 and originally designed this so we grow as you grow and this is, you know, a partnership is forever, but we put a cap on it to make this even more enticing. It drops off each door in the door machine that you add that 20 % dies or drops off. So you get a hundred percent of it at the 36 month mark. So three years in it drops off. So that puts a cap on what door grow can make with you depending on how much the BDM can add each year. And so that caps our upside, which is better for you to make this even sweeter. And so there's a relationship. There's more details to it than that. We'd be happy to send you the offer doc if you're interested in this offer. ⁓ Really who we're looking for generally are 500 or plus companies that have a healthy team, healthy culture, will help you get these initial things cleaned up. You'll pay. ⁓ Okay, we won't mention all the specifics on the dollar amounts, but this is how this works financially. Same thing you would probably have to pay towards a BDM. You'll pay the door girl and we will take care of this for you and growth. This is a good fit for those of you that you have the money right now to go hire somebody and spend money, maybe five grand, six grand a month on a person ⁓ to hire somebody, then financially you probably could afford to do this and it would make sense. If that's not you right now, and then this is probably not a fit for you. Anything else you want to say about the Dormachine? So don't just... if you can afford five or six. to that. Sure. one. Number two. No, it's not only this may be a fit for some smaller companies as well. So doesn't mean hey, you know, don't have 500 doors yet. Therefore, I can't do it. You can still do this. It might be a fit for you. I would see if you would benefit from a conversation with our sales team on that to just kind of learn more about it, get more information, get some of the specifics of the numbers and see, know, hey, what is pressing the easy button on growth actually worth for you? Because your role in this, we handle all of the front end of your business. So growing the business is no longer something that you need to think about or worry about at all. And if you're not sure if this is a fit for you, if you're wanting to get those first three foundational things dialed in with us, which is the targeting, the product, and the offer. And if you wanna meet with us, we have a three session thing where we will work with you one-on-one, help you get these three things dialed in over three sessions, which is the foundation, and help you figure out what your roadmap and plan might be. It might be joining one of our different tiers of our mastermind. It might be getting some help with hiring. It might be getting into this door machine. But we have a small, inexpensive offer for that where we will help you get those three things dialed in and help you roadmap the future to figure out what would be the best fit moving forward. We call that the PM Growth Leak Audit, where we audit the leaks that you have right now that are preventing your growth and help you see some of the blind spots that you can't even see in your business right now, which is why it's been so hard for you to grow. And then we'll help you figure out what the next steps might be that would make the most sense based on what your constraints are related to budget, related to time, investment, whatever. And so reach out to us and just say, hey, I'd be really interested in that audit that Jason mentioned on the podcast. Cool. Anything else we should add? That's it. this might be for you, it's probably worth at least a... also say that this will not be for everyone or this will not be for you right now. It might be a later thing instead of a now thing. It might be an everything. You might be able to handle everything all yourself and that's okay. ⁓ What I would also say too is keep in mind that a lot of times people kind of peter out on doing sales after a while. This is something that will continue to grow the business for you because it doesn't depend on you at all. aren't involved in it. The reality is a lot of our clients, once we help them figure out growth and we get stuff out of them, they start growing stuff themselves. They realize and figure out eventually they either don't enjoy doing the sales or it's creating a really strong constraint in the business. At best, if you're running a company and you are the salesperson, you will always be a shitty part-time salesperson at best. You don't have full-time bandwidth. And if you don't have a growth problem, then this isn't even relevant to you at all. So if you're having some challenges, then reach out to us. We have a proven track record. We're the best in the world at helping people do this. We've been doing this for almost two decades now. And we can help you get this dialed in. And we want to see you win. We're looking for really good, awesome people. and humans to be part of our stuff, especially for the door machine and the cohort really of the caliber of people that we've already gotten into the door machine. These are going to be the coolest people. So the cohort aspect of this is another plus. think it's probably the best upside is that you get to be around other people that are experiencing the door grow magic and they're buying, they're growing and they're scaling. and they're doing things in a different way than the entire industry. And that's what we bring to the table at DoorGrow. So if you want to get your company to not have all the same blind spots and constraints and you want to start innovating your business, reach out to us at DoorGrow. You can check us out at doorgrow.com, schedule a call with us, have a chat. If you'd like a free training on how to get unlimited leads for free, text the word leads to 512-648-4608. Also join our free Facebook community just for property management business owners by going to doorgro club.com. And if you want tips, tricks, ideas, and to learn about our offers, subscribe to our newsletter by going to doorgro.com slash subscribe. And if you found this episode even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time. Remember the slowest path to growth is to do it alone. So let's grow together. and you can do that with the door machine for sure. All right, bye everyone.