Mastering eCommerce Marketing

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks. With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart. In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market. Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow. Listen in for some no-nonsense tips on building a stronger brand. Website: https://www.vimmi.net [https://www.vimmi.net]  Email us: info@vimmi.net [info@vimmi.net]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ [https://vimmi.net/mastering-ecommerce-marketing/]  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ [https://www.linkedin.com/in/eitankoter/]  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi [https://il.linkedin.com/company/vimmi]  YouTube: https://www.youtube.com/@VimmiCommunications [https://www.youtube.com/@VimmiCommunications]  Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard The Clarity Wizard: https://www.theclaritywizard.com/ [https://www.theclaritywizard.com/]  Gift for the Audience Link: theclaritywizard.com/podcast [http://theclaritywizard.com/podcast] Watch the full Youtube video here: https://youtu.be/jN2e848LUNE Takeaways: * SEO is essential for driving organic traffic to websites. * Keyword research is the foundation of effective SEO strategies. * Creating a well-structured website helps both users and search engines navigate content easily. * Content quality and relevance are crucial for SEO success. * Backlinks serve as votes of confidence from other websites, impacting search rankings. * Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success. * Conversion rate optimization is as important as driving traffic to a website. * Integrating social media and paid ads can enhance overall marketing efforts. * Continuous content creation is necessary to maintain relevance in search results. * Building trust and credibility is key to converting website visitors into customers. Chapters: 00:00 Introduction to SEO and Digital Marketing 02:49 The Evolution of SEO and Its Importance 06:05 Keyword Research: The Foundation of SEO 09:03 Creating a Structured Website for SEO 12:05 The Role of Content in SEO 15:03 Backlinks: Building Authority and Trust 18:10 Measuring SEO Success with KPIs 20:57 Conversion Rate Optimization Strategies 23:59 Integrating SEO with Social Media and Paid Ads 27:09 SEO Optimizers: Services and Offerings

Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients. In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture. You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes. Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business. Website: https://www.vimmi.net [https://www.vimmi.net]  Email us: info@vimmi.net [info@vimmi.net]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ [https://vimmi.net/mastering-ecommerce-marketing/]  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ [https://www.linkedin.com/in/eitankoter/]  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi [https://il.linkedin.com/company/vimmi]  YouTube: https://www.youtube.com/@VimmiCommunications [https://www.youtube.com/@VimmiCommunications]  Guest: Brandon Leibowitz, the owner of SEO Optimizers SEO Optimizers: https://seooptimizers.com/ [https://seooptimizers.com/] SEO Optimizers Podcast: https://seooptimizers.buzzsprout.com/ [https://seooptimizers.buzzsprout.com/] Brandon Leibowitz: LinkedIn: https://www.linkedin.com/in/brandonleibowitz/ [https://www.linkedin.com/in/brandonleibowitz/]  Youtube: https://www.youtube.com/c/brandonleibowitz/videos [https://www.youtube.com/c/brandonleibowitz/videos] Instagram: https://www.instagram.com/leibowitzbrandon/ [https://www.instagram.com/leibowitzbrandon/] Facebook: https://www.facebook.com/BrandonLeibs [https://www.facebook.com/BrandonLeibs] Twitter: https://twitter.com/brandonleibs [https://twitter.com/brandonleibs] Pinterest: https://www.pinterest.com/brandonleibowitz/ [https://www.pinterest.com/brandonleibowitz/] TikTok: https://www.tiktok.com/@brandonleibowit [https://www.tiktok.com/@brandonleibowitz]z  Watch the full Youtube video here: https://youtu.be/l8EjwN7nQ7c Takeaways: * SEO is essential for driving organic traffic to websites. * Keyword research is the foundation of effective SEO strategies. * Creating a well-structured website helps both users and search engines navigate content easily. * Content quality and relevance are crucial for SEO success. * Backlinks serve as votes of confidence from other websites, impacting search rankings. * Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success. * Conversion rate optimization is as important as driving traffic to a website. * Integrating social media and paid ads can enhance overall marketing efforts. * Continuous content creation is necessary to maintain relevance in search results. * Building trust and credibility is key to converting website visitors into customers. Chapters: 00:00 Introduction to SEO and Digital Marketing 02:49 The Evolution of SEO and Its Importance 06:05 Keyword Research: The Foundation of SEO 09:03 Creating a Structured Website for SEO 12:05 The Role of Content in SEO 15:03 Backlinks: Building Authority and Trust 18:10 Measuring SEO Success with KPIs 20:57 Conversion Rate Optimization Strategies 23:59 Integrating SEO with Social Media and Paid Ads 27:09 SEO Optimizers: Services and Offerings

Welcome to another episode of Mastering E-commerce Marketing, hosted by Eitan Koter. Today, Eitan is sitting down with Matt Krueger, Vice President of Digital Commerce at East Point Sports. Matt has a background that blends his love for sports with a deep experience in e-commerce, making for a really interesting conversation about where digital commerce is heading, especially in the sporting goods space. In this episode, Matt shares what it's like balancing both online and offline retail strategies, and the ways East Point Sports is working across multi-channel and brick-and-mortar environments. He talks about how adapting quickly is crucial for staying ahead in the ever-changing e-commerce world. Matt also gives us a peek into how he approaches building cross-functional teams, making sure everyone from marketing to customer service is on the same page to create a seamless customer experience. Matt also touches on the importance of combining creative strategies with solid operational efficiency. He shares his thoughts on navigating retail media, diversifying channels, and how to make smart decisions that align with both business goals and team capacity. And if you’re wondering about the role of AI in e-commerce, Matt talks about where he’s seen it help, especially in analytics and creative processes, but he also keeps it real about its limitations. So whether you're in the e-commerce field, interested in retail trends, or just curious about what makes a good business strategy in a changing market, there’s plenty in this conversation that you'll enjoy. Let's jump in. Website: https://www.vimmi.net [https://www.vimmi.net]  Email us: info@vimmi.net [info@vimmi.net]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ [https://vimmi.net/mastering-ecommerce-marketing/]  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ [https://www.linkedin.com/in/eitankoter/]  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi [https://il.linkedin.com/company/vimmi]  YouTube: https://www.youtube.com/@VimmiCommunications [https://www.youtube.com/@VimmiCommunications]  Guest: Matt Krueger, Vice President of Digital Commerce at EastPoint Sports LinkedIn: https://www.linkedin.com/in/kruegermatthew/ [https://www.linkedin.com/in/kruegermatthew/]  EastPoint Sports: https://www.eastpointsports.com/ [https://www.eastpointsports.com/]  Watch the full Youtube video here: https://youtu.be/nQqblIlVW4s Takeaways: * Matt's passion for sports and business fuels his e-commerce career. * Adapting to change is crucial in the dynamic e-commerce landscape. * Collaboration among teams enhances operational efficiency. * Retail media is a growing opportunity for e-commerce growth. * Diversification in channels and products is essential. * Testing and learning are key to finding successful strategies. * AI can significantly speed up data analysis processes. * Resource allocation should be strategic and thoughtful. * The digital shelf is becoming increasingly complex. * Understanding consumer behavior is vital for e-commerce success. Chapters: 00:00 Introduction to E-commerce Passion 03:11 Adapting to Change in E-commerce 05:32 Fostering Cross-Functional Collaboration 07:43 Opportunities for Growth in E-commerce 10:54 Strategic Decision-Making in Multi-Channel Marketing 14:30 The Importance of Experimentation 17:25 The Evolution of Marketplaces 21:04 Leveraging AI in E-commerce 23:25 Learning from Past Challenges 25:42 Impact of Digital Shelf Strategy 27:58 Public Speaking Topics and Insights 30:23 SKU Analysis and Operational Efficiency 32:41 Personal Insights and Inspirations

In this episode of Mastering E-Commerce Marketing, Eitan Koter sits down with Darren Jamieson, co-founder of Engage Web, a digital marketing agency based in the UK. Darren brings two decades of experience in the marketing world and has a lot to share about what it takes to build a successful agency, especially one that’s been around for over 15 years—no small feat in the fast-changing marketing world. During the chat, Darren talks about how Engage Web keeps its edge by focusing on constant learning and helping their clients become real authorities in their industries. He explains why just having SEO rankings isn't enough—it's about creating quality content that really connects with what people are looking for, and he shares how his agency uses this approach to help clients thrive. Eitan and Darren also touch on some common challenges businesses face with SEO and why shortcuts don’t work in the long run. Darren gives real-life examples of companies that tried to take shortcuts and what happened when Google’s updates caught up with them. They also cover the importance of empowering a team to love the industry they’re in, as well as Darren’s approach to bringing a brand’s content to life in a way that sets them apart from the competition. Whether you’re new to SEO or have been at it for a while, there's a lot of practical advice in this episode to help you better understand how to build a strong online presence and get results that actually matter. Website: https://www.vimmi.net [https://www.vimmi.net]  Email us: info@vimmi.net [info@vimmi.net]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ [https://vimmi.net/mastering-ecommerce-marketing/]  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ [https://www.linkedin.com/in/eitankoter/]  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi [https://il.linkedin.com/company/vimmi]  YouTube: https://www.youtube.com/@VimmiCommunications [https://www.youtube.com/@VimmiCommunications]  Guest: Darren Jamieson, co-founder of Engage Web LinkedIn: https://www.linkedin.com/in/darrenjamieson/ [https://www.linkedin.com/in/darrenjamieson/]  Engage Web: https://www.engageweb.co.uk/ [https://www.engageweb.co.uk/] Engaging Marketeer Podcast: https://engagingmarketeer.com/ [https://engagingmarketeer.com/] Darren Jamieson’s Personal Website: https://darrenjamieson.com/ [https://darrenjamieson.com/] Watch the full Youtube video here: https://youtu.be/59E3jMvtPHU Takeaways: * Engage Web has been in business for 15 years, longer than most agencies. * Continuous learning is crucial for keeping the team engaged and informed. * Quality content is essential for SEO success. * SEO should be viewed as a long-term strategy, not a quick fix. * Understanding Google's priorities can help businesses succeed online. * AI can assist in content creation, but quality must be prioritized. * Identifying target customers is key to effective marketing. * Using the right tools can enhance SEO efforts. * Setting clear client goals is vital for success. * Be cautious about whose advice you follow in digital marketing. Chapters: 00:00 Introduction to Engage Web and Its Journey 03:08 Empowering Teams Through Continuous Learning 05:58 The Importance of Quality Content in SEO 08:58 SEO as a Long-Term Strategy 11:52 Understanding Google's Perspective 15:13 Navigating SEO Challenges with AI 18:08 Identifying Target Customers and Market Demand 21:08 Leveraging Tools for SEO Success 24:03 Setting Client Goals and Expectations 27:06 Case Study: E-commerce Success Story 29:55 Advice for Aspiring Digital Marketers 32:53 Conclusion and Resources

Welcome to another episode of Mastering eCommerce Marketing, hosted by Eitan Koter. In this episode, Eitan chats with Jacob Shipley, who is the Head of Social Media at Benzinga. Jacob's got some serious experience when it comes to growing social media audiences, and he's been helping Benzinga reach new heights. If you want to learn how to build a real community online and gain more followers, Jacob's definitely someone to listen to. During their conversation, Eitan and Jacob talk about what it takes to create engaging content that really connects with an audience. Jacob shares how he's grown Benzinga's followers from around 80,000 to over 220,000, including some of the things that worked—and some that didn't. They also discuss the importance of focusing on the right platforms, understanding what your audience is looking for, and making sure your content fits the space. Jacob touches on why understanding the audience's mindset is key and how companies should think about their content from the bottom up, not just repurpose what's available. They talk about social media being a long game, one that takes consistency and adaptability, and why community engagement is still a superpower—even with all the AI tools around. There's also plenty of advice here on how to navigate trends, stay ahead, and really make social content work for your business. So, if you're interested in growing your social presence or figuring out what makes an audience stick around, stay tuned—you won't want to miss what Jacob has to say. Website: https://www.vimmi.net [https://www.vimmi.net/]  Email us: info@vimmi.net [info@vimmi.net]  Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ [https://vimmi.net/mastering-ecommerce-marketing/]  Talk to us on Social: LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ [https://www.linkedin.com/in/eitankoter/]  LinkedIn Vimmi: https://il.linkedin.com/company/vimmi [https://il.linkedin.com/company/vimmi]  YouTube: https://www.youtube.com/@VimmiCommunications [https://www.youtube.com/@VimmiCommunications]  Guest: Jacob Shipley, Head of Social Media at Benzinga LinkedIn: https://www.linkedin.com/in/jacobshipley/ [https://www.linkedin.com/in/jacobshipley/]  Benzinga: https://www.benzinga.com/ [https://www.benzinga.com/] Watch the full Youtube video here: https://youtu.be/RwsTvHouRWU?si=7vd6ocyNpUP1halg Takeaways: * Organic social media is a long-term strategy. * Understanding your audience is crucial for success. * Content creation should be tailored to each platform. * Timeliness of content can significantly impact engagement. * Building a community is more valuable than just gaining followers. * Data analysis helps refine content strategies. * Video content is increasingly important across platforms. * Engagement and community management are key to growth. * Founder-led content can enhance brand visibility. * Consistency in posting is essential for organic growth. Chapters: 00:00 Introduction to Organic Social Media Marketing 01:28 Jacob's Journey into Social Media 03:34 Strategies for Social Media Growth 06:13 Understanding Audience and Algorithm 10:20 Content Creation and Data Analysis 15:11 Timeliness and Content Types 20:47 Platform-Specific Strategies 25:53 Building Community vs. Just Followers 28:48 The Power of Founder and Employee Content 31:42 Final Tips for Organic Growth