Cover image of show exploreHVAC and Home Services with Pam Mashburn

exploreHVAC and Home Services with Pam Mashburn

Podcast by exploreHVAC and Home Services

English

Business

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About exploreHVAC and Home Services with Pam Mashburn

Hosted by marketing expert Pam Mashburn, the exploreHVAC & Home Services Podcast delivers proven strategies to help HVAC and home service businesses grow. With over a decade of experience as founder of exploreMedia, Pam brings actionable tips on branding, SEO, paid ads, content creation, and more. Each episode is packed with insights designed to help you attract leads, convert customers, and boost revenue. If you’re ready to take your business to the next level, tune in and learn from the best!

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20 episodes

episode Seasonally Reactive vs. Seasonally Enhanced: A Blueprint for HVAC Growth artwork

Seasonally Reactive vs. Seasonally Enhanced: A Blueprint for HVAC Growth

In this episode of exploreHVAC & Home Services, Pam Mashburn sits down with Chad Faith, Director of Dealer Development at Standard Supply and a veteran HVAC business owner who has scaled and sold three successful HVAC companies. Chad pulls back the curtain on why most contractors struggle to move from "technician" to "business owner" and provides the exact roadmap for making that transition. In this episode, you’ll learn: * The Scalability Formula: Why culture and repeatable processes are the only ways to grow. * Seasonally Enhanced vs. Reactive: How to stop fearing the "shoulder season" and start using it to plan your next million. * P&L Departmentalization: The common mistake in 93% of profit statements that hides your true labor costs. * Innovative Recruitment: How a simple video of "Pancakens" (bacon-infused pancakes) outperformed every job board for finding top-tier techs. Whether you are a $50k startup or an $8M powerhouse, Chad’s insights on servant leadership and business acumen will help you set the standard in your market. Ready to stop working in your business and start working on it? Tune in now. To learn more about Standard Supply or connect with Chad, click here: https://www.ssdhvac.com/ [https://www.ssdhvac.com/]

Yesterday - 1 h 2 min
episode Buying Low, Scaling High: The Art of The HVAC Acquisition artwork

Buying Low, Scaling High: The Art of The HVAC Acquisition

Can you really build a $15M HVAC empire from 1,500 miles away? In this episode of ExploreHVAC & Home Services Podcast, Pam Mashburn sits down with Marc Chard and Spencer Satorie of Apex Services. Their partnership started with a single transaction, Spencer buying Marc’s business, but it turned into an aggressive acquisition journey that saw them buy 9 businesses in just two years, leading to a massive private equity exit. Marc (the technical veteran) and Spencer (the business strategist) pull back the curtain on how they managed a remote portfolio across Florida while living in Nebraska and Missouri. They discuss the "hard-fast" rules of acquisition, the reality of 100% technician turnover when shifting culture, and why they finally decided to sell when private equity came knocking. Key Takeaways: * The Buyer-Seller Pivot: How a standard business sale evolved into a powerhouse partnership. * Managing from a Distance: The systems and leadership required to run multiple locations from 1,500 miles away. * The EOS Backbone: How the Entrepreneurial Operating System helped them scale from $3M to $15M in 24 months. * Marketable Assets: Why "clean books" and service software are non-negotiable for a high-value exit. * The 10th Acquisition: Why they aren't stopping, and what their new "reset" looks like in Texas. Whether you’re an owner looking to scale or dreaming of your own private equity exit, Marc and Spencer provide the ultimate blueprint for building an HVAC asset that doesn't require you to be in the truck (or even in the same state.) Press play to learn how to build for the exit.

13 May 2026 - 58 min
episode 70%+70% is Greater than My 100%: Why HVAC Business Owners Must Stop Doing It All Themselves artwork

70%+70% is Greater than My 100%: Why HVAC Business Owners Must Stop Doing It All Themselves

What happens when you launch an HVAC business in February 2020, and then break your arm on your very first job? In this episode of ExploreHVAC & Home Services, Pam Mashburn sits down with Tony Yanniello, owner of All-Star Heating and Air Conditioning in Knoxville, TN. As a third-generation HVAC pro, Tony has seen the industry change from coal furnaces to AI-driven diagnostics, but his success comes down to timeless business principles: community involvement, proper pricing, and the "whiteboard math" of delegation. In this episode, we dive into: * The "All-Star" Origin: How a 13-year-old on a Huffy bike inspired a brand that now sponsors the whole community. * Scaling through Delegation: Why doing 70% of a task is actually the secret to growing past 100%. * Competing with Private Equity: How "leaning into local" through unique marketing like branded water bottles creates a moat around your business. * Hiring & Culture: Why Tony hires for attitude and how he uses a transparent pay scale to change his employees' lives. Whether you're a one-man shop or looking to scale your field crew, Tony’s insights on "proper pricing" and community branding are essential for any home service leader. Don't miss this masterclass in building a business with heart and high standards.

29 Apr 2026 - 37 min
episode The Future of HVAC sales: AI, Financing, and Transparent Pricing artwork

The Future of HVAC sales: AI, Financing, and Transparent Pricing

Contact Set Sale here: sales@setsale.ai [sales@setsale.ai] Find more information about Set Sale here: https://www.setsale.ai/ [https://www.setsale.ai/] Can your business survive without you in the driver’s seat? In this episode of exploreHVAC & Home Services, Pam Mashburn sits down with Seth Ure, founder of SetSale, to deconstruct the "ecosystem" of the modern HVAC business. Seth shares his unique journey from international law in China to the heart of HVAC manufacturing and finance, offering a rare "bird’s-eye view" of how manufacturers, distributors, and contractors can actually work together instead of against each other. Key takeaways from this episode include: * The $5M Ceiling: Why owners must transition from "doing the job" to "building the system" to scale past the mid-market plateau. * The Death of the Paper Quote: Why manual, "handwritten" estimates destroy homeowner trust and how digital transparency closes more deals. * The "Amazonification" of HVAC: Why today’s customers want to research, customize, and even finance their systems online before you ever knock on their door. * Process Mapping 101: How to identify the "shortcuts" your team is taking and turn them into your standard operating procedures. Seth also dives into the "2-hour rule" for lead response and why financing is no longer an option, it’s a requirement for survival in a world where an HVAC system is priced like a used car. Stop being the bottleneck in your own business. Tune in to learn how to build a sales process that runs on rails. Even when you’re not there.

15 Apr 2026 - 54 min
episode Attics To Office: How HVAC Leaders Are Made artwork

Attics To Office: How HVAC Leaders Are Made

What does it take to build an HVAC company that customers trust and employees never want to leave? In this episode, host Pam Mashburn sits down with James Holland, Vice President of Hans Heating and Air in Montgomery, Alabama, a service and replacement company with a rock-solid reputation built on honesty, integrity, and exceptional customer experiences. James shares how he went from running ductwork in Mobile at 18 years old to leading day-to-day operations for one of the most respected HVAC businesses in the market. He opens up about what separates great technicians from average ones (hint: it's not technical skill), how Hans Heating and Air hires for communication first and trains everything else, and why treating employees like family has kept turnover remarkably low in an industry plagued by poaching and competition. From the sales process and branding consistency to office staff training and navigating a crowded local market, this episode is packed with practical leadership and business growth insights for HVAC and home service business owners at every stage. James also shares his take on where the industry is headed over the next five to ten years and what young technicians can do right now to position themselves for leadership. If you're building or scaling a home services business, this one is worth every minute. Subscribe and follow exploreHVAC & Home Services so you never miss an episode.

1 Apr 2026 - 20 min
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