Cover image of show Failure To Launch: A Fluid Podcast

Failure To Launch: A Fluid Podcast

Podcast by Fluid Branding

English

History & religion

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About Failure To Launch: A Fluid Podcast

Failure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives. This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive? Or just advertised poorly? We aim to understand the forces behind these rises and falls. Hosted on Acast. See acast.com/privacy for more information.

All episodes

15 episodes

episode Biznos is bad at Quiznos artwork

Biznos is bad at Quiznos

How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever. Sources/  https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse  https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories  https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/  https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd  https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023  https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379  https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html  https://www.wsj.com/articles/SB10001424052702303722104579240194214517248  https://tms-outsource.com/blog/posts/what-happened-to-quiznos/  https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792  https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html  https://www.distractify.com/p/does-mcdonalds-still-have-salads  https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/  https://marketingscience.info/differentiation-versus-distinctiveness/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

10 Dec 2023 - 40 min
episode The Chips That Made You Poop - Part 2 artwork

The Chips That Made You Poop - Part 2

In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks. Sources * Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013.  * https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s [https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s]  * https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php [https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php]  * https://en.m.wikipedia.org/wiki/Olestra [https://en.m.wikipedia.org/wiki/Olestra]  * https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 [https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500https://www.wsj.com/articles/SB905730946910550500]  * https://www.wsj.com/articles/SB905730946910550500 [https://www.wsj.com/articles/SB905730946910550500]  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

3 Dec 2023 - 21 min
episode The Chips That Made You Poop - Part 1 artwork

The Chips That Made You Poop - Part 1

In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G. Sources * Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013.  * https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s [https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s]  * https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php [https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php]  * https://en.m.wikipedia.org/wiki/Olestra [https://en.m.wikipedia.org/wiki/Olestra]  * https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 [https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500https://www.wsj.com/articles/SB905730946910550500]  * https://www.wsj.com/articles/SB905730946910550500 [https://www.wsj.com/articles/SB905730946910550500]  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

26 Nov 2023 - 35 min
episode The Kraft Peanut Butter Kollapse - Part 2 artwork

The Kraft Peanut Butter Kollapse - Part 2

Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong? Sources: http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473 https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/ https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268 https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650 https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848 https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884 https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507 https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd https://financhill.com/blog/investing/kraft-heinz-merger-failure https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/ https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e [https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e] https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

29 Oct 2023 - 23 min
episode The Kraft Peanut Butter Kollapse artwork

The Kraft Peanut Butter Kollapse

Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong? Sources: http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473 https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/ https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.html https://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268 https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650 https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848 https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884 https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47d https://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507 https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fd https://financhill.com/blog/investing/kraft-heinz-merger-failure https://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.html https://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.html https://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/ https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e [https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1e] https://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

22 Oct 2023 - 24 min
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