Freedom By Design: Helping Solopreneurs Build From Their Story

13. Build From Your Story - Not From Scratch with Janessa Steward

What if the business you’re building isn’t meant to start from scratch… but from your story? In this episode, Tina sits down with social media strategist Janessa Steward, who’s built a business rooted in honesty, alignment, and lived experience. Janessa opens up about becoming a young mom, losing everything she thought defined success, and rebuilding her life and business with intention. Together, they talk about: * What it really means to build a business that tells the truth about who you are * How to simplify systems so your business feels lighter, not heavier * Why creativity and structure can - and should - coexist * The power of repurposing what you already have instead of starting over * And how to sell in a way that feels natural, not forced If you’ve ever felt like you’re rebuilding, redefining success, or trying to make business feel good again, this episode will remind you that your story isn’t something to hide - it’s what you’re meant to build from. Connect with Janessa Steward: Instagram: https://www.instagram.com/mrsjanessasteward/ [https://www.instagram.com/tjssocial] Facebook: https://www.facebook.com/janessa.steward [https://www.facebook.com/janessasteward] Threads: https://www.threads.com/@mrsjanessasteward [https://www.threads.com/@mrsjanessasteward] Connect with Tina: 🎧 Follow Freedom By Design on Spotify & Apple Podcasts 📸 Instagram: https://www.instagram.com/listingstudios [https://www.⁠instagram.com/listingstudios⁠]

12. What I learned after building, selling and starting over in business

In this powerful comeback episode, Tina opens up about the real meaning of Freedom by Design. After traveling to her 50th country, she realized that success without alignment isn’t freedom - it’s just another kind of trap. From owning two franchises to running multiple brands, losing her father, and rebuilding her business from the ground up, Tina shares what it really takes to design a life and business that feel good on the inside - not just look good online. If you’ve ever found yourself asking, “Is this really the life I wanted?” - this episode is for you. Hit subscribe so you never miss an episode, and let’s build your dream business - together. Visit ListingStudios.com [http://listingstudios.com/]

11. How Jenny Designed a Life She Doesn’t Need a Vacation From

In this inspiring episode of Freedom by Design, we sit down with Jenny — a hairstylist turned entrepreneur, functional nutritionist, and global explorer — who’s redefining what it means to live life on your own terms. 💡 From selling her belongings and moving abroad with her family, to building an online business that gives her freedom, flexibility, and fulfillment, Jenny’s story is proof that it’s never too late to pivot and pursue the life you’ve always wanted. Whether you dream of ditching the 9-5, working from anywhere in the world, or starting an online business, this episode is packed with real talk about: ✅ How to design a life that feels good on the inside, not just looks good on the outside ✅ The mindset shift from fear to excitement ✅ Why knowing your “WHY” is the foundation of success ✅ Pivoting careers at any age ✅ Building a business for location freedom ✅ Minimalism, intentional living, and starting over abroad ✅ Simple health habits for a balanced and energized life This conversation is your permission slip to stop waiting and start creating the life you deserve. Anywhere is possible — if you build it with intention! 👇 FREE Resources & Links Mentioned: 🔗 ListingStudios.com [https://listingstudios.com] — Check out tools, guides, and resources for entrepreneurs 📲 Follow Jenny on Instagram: @jennyrhh_ [https://www.instagram.com/jennyrhh_] 🌟 Follow the podcast for more episodes: Subscribe here! Timestamps: 00:00 – Welcome to Freedom by Design 01:18 – Meet Jenny: From hairstylist to nutritionist and expat 03:45 – The power of pivoting and taking bold action 10:26 – Creating an online business for location independence 15:45 – Health habits that transform your body and mind 20:16 – Why your "WHY" is everything 31:26 – Selling everything and moving abroad: How Jenny's family made the leap 40:04 – Facing fear vs. chasing freedom 44:07 – What freedom by design means to Jenny 🔥 Subscribe for more conversations on freedom, entrepreneurship, and designing a life you don’t need a vacation from! Also follow us on: Instagram: https://www.instagram.com/jennyreh_ [https://www.instagram.com/jennyreh_] Website: https://www.jennyreh.com [https://www.jennyreh.com] Explore Jenny’s Program: Cultivating Healthy Habits — 8-Week Women's Group Coaching [https://jennyreh.com/products/cultivating-healthy-habits-8-week-womens-group-coaching] New episodes every week! #LocationIndependence #EntrepreneurLifestyle #DigitalNomad #FreedomLifestyle #FunctionalNutrition #MindsetShift #CareerPivot #Minimalism #EcommerceSuccess #LifeByDesign

10. Moms: Kids Don’t Cancel Your Dreams — They Give You a New Reason to Chase Them.

In this episode of Freedom by Design, host Tina sits down with Jessica, a marketing strategist and mompreneur who specializes in data-driven marketing for e-commerce businesses. Jessica shares her journey from contractor to business owner, the challenges of balancing motherhood with entrepreneurship, and practical tips for using data to grow your business—without the overwhelm. Whether you're a mompreneur looking to scale your side hustle or an e-commerce seller wanting to make smarter marketing decisions, this episode is packed with actionable insights and inspiration. Key Topics Discussed: 1. Jessica’s Background & Journey - From marketing professional to mompreneur - Transitioning from contractor to business owner - The importance of confidence and overcoming imposter syndrome 2. Why Data-Driven Marketing Matters - How tracking metrics saves time and money - Common mistakes business owners make with ads and email marketing - The difference between vanity metrics and actionable insights 3. Balancing Business & Motherhood - The myth of "having it all" - Time-blocking, outsourcing, and setting realistic expectations - Why perfectionism is the enemy of progress 4. Advice for Aspiring Mompreneurs - "Just do it!"—Why action beats overthinking - How to validate your business idea before going all-in - The power of community and mentorship 5. Future Vision for Her Business - Helping more mompreneurs scale to $10K+ months - Building a flexible business that aligns with family life Resources & Links Mentioned: Jessica’s Instagram: @2pmMarketing (https://www.instagram.com/2pmmarketing/) Website: 2pmMarketing.com (https://www.2pmmarketing.com/) Podcast: Marketing for E-Commerce Mompreneurs (Coming soon!) Tools: Shopify Analytics, Klaviyo, Google Analytics Connect with Tina & Freedom by Design: Website: ListingStudios.com (https://www.listingsstudios.com) - Instagram: @ListingStudios (https://www.instagram.com/listingsstudios) - Subscribe & Leave a Review: Apple Podcast (https://podcasts.apple.com) | Spotify (https://spotify.com) Inspirational Quotes: - "You don’t have to do all the things today. Just take the next step." — Jessica - "If you’ve been thinking about your business idea for more than a minute, that’s a business plan. Just do it!" — Jessica - "Anywhere is possible through e-commerce." — Tina Listen to the full episode now! 🎧 Available on Apple Podcasts, Spotify, and all major platforms. #Mompreneur #EcommerceMarketing #DataDriven #SideHustle #BusinessGrowth #WorkLifeBalance

9. How to Validate Your E-Commerce Product for Profitability | Freedom By Design Podcast

Description: Welcome back to another episode of Freedom By Design! 🚀 Today, we’re diving into a crucial part of your e-commerce journey—understanding your numbers!Having a great product idea is just the beginning. If the numbers don’t work, you could be setting yourself up for frustration, lost money, and a failed launch. Whether you're thinking about launching your first product or adding to your existing catalog, this episode will help you validate your financials so you’re not just selling—you’re making money. In This Episode, You'll Learn: 00:00 Intro – Why Understanding Your Numbers is Key 05:00 The Pitfalls to Avoid When Picking a Product Mistake #1: Picking a Product Just Because You Like It Mistake #2: Competing Without a Strategy in a Crowded Market Mistake #3: Ignoring Profit Margins Mistake #4: Not Checking for Seasonality or TrendsHow to Validate Demand Before You Order Inventory Step 1: Search for Your Product on Amazon (How to Analyze Competition) Step 2: Use Research Tools Like Zoof, Helium 10, or Jungle Scout Step 3: Check Customer Sentiment with Reviews and Polls Step 4: Check for Long-Term ViabilityCrunching the Numbers for ProfitabilityStep 1: Calculate Your Landed CostStep 2: Factor in Amazon FeesStep 3: Budget for Advertising CostsStep 4: Use the Profit Margin Formula to Ensure Your Product is ProfitableDifferentiate Your Product: Focus on what makes your product unique. It could be a special feature, a unique design, or even a better customer experience. In Episode 8, we listed 11 different ways you can differentiate your product. The link to that episode is in the show notes! 🎧✨📌 Resources Mentioned: ✅ Free Profit Calculator – https://listingstudios.com/pages/amazon-profit-margin-calculator✅ Episode 8: 11 Ways to Differentiate Your Product –https://youtu.be/-WXg0i2U3bY✅ Research Tools: Zoof, Helium 10, Jungle Scout📢 Like, Subscribe & Review! If you found this episode helpful, make sure to like, subscribe, and leave a review! It helps us reach more aspiring entrepreneurs like you. 💡✨Let’s build a business that gives you freedom by design! See you in the next episode. 🚀#Ecommerce #AmazonFBA #ProductValidation #Entrepreneurship #FreedomByDesign