From Zero to Hero: UX/UI + Business Strategy

Jakob Nielsen’s 10 Usability Heuristics

What makes a great user experience? In this episode of From Zero to Hero: A UX/UI Podcast, AI and Gustavo H break down Jakob Nielsen’s 10 Usability Heuristics—the fundamental principles behind intuitive, user-friendly design. From visibility of system status to error prevention, we explore how these heuristics shape the way we design and interact with digital products.

Don't Make Me Think - Book Review

In this debut episode of From Zero to Hero: UX/UI and Business Strategy, Gustavo H and AI dive into Steve Krug’s iconic book, "Don't Make Me Think, Revisited." What makes a website truly intuitive? How can designers simplify user interactions? We break down the key principles of usability, intuitive navigation, and user-centered design—all in a way that’s easy to apply to your own work.