Cover image of show Global Referral Summit

Global Referral Summit

Podcast by Pravin Shekar

English

Business

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About Global Referral Summit

Ready to launch your B2B referral marketing strategy? The Global Referral Summit has Practical ideas, proven formulas, and strategies from global experts, entrepreneurs, and authors.  Seed your brand, nurture your network, and scale your business; all through Engineered word of mouth. Listen to Bob Burg, Ivan Misner, Meredith Elliot Powell, Stacey Brown Randall, Neeraj Shah, Lindsay Adams and more.

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19 episodes

episode Lawrence Wong- Referral strategies for Financial and Insurance advisors artwork

Lawrence Wong- Referral strategies for Financial and Insurance advisors

Why Your Referral Strategy Is Failing—and How to Fix It Referrals are powerful—but only when done right. In this episode, Lawrence breaks down why most referral strategies fail and what advisors and business owners must do to turn things around. We explore: * The #1 killer of referrals: Neediness and desperation * Why your referral strategy begins the moment you walk into a client meeting * How failing to set expectations upfront leads to lost opportunities * Why most advisors treat referrals as an afterthought—and why that’s a huge mistake * The mindset shift from "salesperson" to "value provider" * How inner comfort and confidence drive outer success * Why many advisors secretly feel guilty about making money—and how to overcome it This is not just about tactics—it's about transforming your mindset, your approach, and your results. Hosted by Pravin Sheka

29 May 2025 - 24 min
episode Jayanthra Jayachandran- My experiences with Referral Marketing artwork

Jayanthra Jayachandran- My experiences with Referral Marketing

Resistance to change is real—even when it comes to something as valuable as referral marketing. In this episode, we hear from a founder who faced internal pushback when shifting focus toward building a referral-driven growth engine. What followed was a data-backed transformation: identifying where real conversions came from and standardizing referrals as a company-wide responsibility. You’ll learn: * Why early referral efforts can backfire without structure * How to embed referral ownership across teams * The MAP (Measurable Accountability Plan) approach to tracking results * How tech and timing make all the difference in asking for referrals Tune in for practical insights, failures turned into frameworks, and a systematic approach to sustainable, referral-led growth.

18 Apr 2025 - 26 min
episode Tiffanie Kellogg- How to find time for Referral Marketing artwork

Tiffanie Kellogg- How to find time for Referral Marketing

🎙 Are Your Clients Really Your Best Referral Source? Most businesses rely on client referrals, but in this episode, Tiffany breaks down why your network—not just your clients—can be a far more powerful referral engine. 🔑 What you'll learn: ✔️ The 8 types of referral sources (and why clients aren’t #1) ✔️ A shortcut to getting referrals faster without long follow-ups ✔️ How to network smartly at events and book meetings efficiently ✔️ The right way to use business cards (hint: stop handing them out randomly!) 💡 Key takeaway: The best referrals come from industry peers, non-competing businesses, and your network—not just clients. Build a system to make referrals flow effortlessly! 🚀 Listen now and start generating consistent referrals the smart way!

27 Mar 2025 - 27 min
episode Kiruba Shankar - How I grew my professional speaking career through referrals artwork

Kiruba Shankar - How I grew my professional speaking career through referrals

The Power of Referrals: How to Ask and Earn Recommendations Referrals can make or break opportunities, but how do you actually ask for them? In this episode of Global Referral Summit, we dive into the art of securing referrals without hesitation. Kiruba Shankar shares practical strategies on: ✅ Being upfront and clear in your ask ✅ Offering value in return—helping two levels down ✅ Becoming the "watering hole" that attracts connections Whether you're a founder, solopreneur, or marketer working with limited budgets, these insights will help you leverage referrals effectively. Tune in and start building a network that works for you! #Referrals #Networking #GlobalReferralSummit #Founders #Marketing #Growth

6 Mar 2025 - 28 min
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