Grow Conversations

Europe’s Cannabis Boom: Inside the 2026 Cannabis Conference Trends | Stephen Murphy Cannabis Europa

In this latest episode of Grow Conversations, we sat down with Stephen Murphy who is Co-Founder & CEO of Prohibition Partners, a global leader in cannabis tech, data and media. He runs Cannabis Europa, Europe's premier cannabis industry conference that brings together regulators, investors and business leaders. We’re looking forward to our Managing Director Pierre van Weperen serving as a judge at the Business of Cannabis Awards, recognising excellence across the sector. And don’t miss Alex Fraser, who will be speaking on a panel exploring the evolving role of genetics in patient care. We spoke about: -Stephen's journey starting back in 2018 -Potential legislative change in European cannabis -European market expansion -Running a cannabis conference -Global lessons and trends ....And much more! Tickets are still available for CE on the 26th-27th of May in London at the Barbican Centre: https://cannabis-europa.com/tickets/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbm9pWnZlbzhLbnAxLTdfSGkyVHN2bGlMWXhUd3xBQ3Jtc0tuN1Jnel80Mmx6LWhRSWdaRDJzeWNlSTNFekhPeXp1bmd2SE1UR0tINmZ2UktLUVJJakVNc0VOeDhabjZiTVMyWVVDQy1pbUxTdjVRcktNRHlPMUtRZ3o4VjhHVFZmQWZQcXRkTC1rZHZUUXlyY19CZw&q=https%3A%2F%2Fcannabis-europa.com%2Ftickets%2F&v=P6Y8B3OVRFo] Ekocan review: https://cannabishealthnews.co.uk/2026... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkw0VXAtVVViQUt6OHUwZmkxeGlIT3d3Tk5DQXxBQ3Jtc0tuMnhneXUtYi0tLXROUlJCTmYtRWl1Z3hzSG45YW50ZUNWMEZuSE45S242Yl9aTDNTbElObDV5c3VzWGtOay1ZcnNxSWItRlZDTFhIc3ZIRG1OMHdMdGtTY0dKNVdYbmdGdGpZZjVfYUcwdXhTWXgwVQ&q=https%3A%2F%2Fcannabishealthnews.co.uk%2F2026%2F04%2F08%2Fgermanys-cannabis-act-two-years-on-what-government-data-shows%2F&v=P6Y8B3OVRFo] ----------------------------------------------------------------------------------------------------- Grow Conversations is your window into the world of medical cannabis. Brought to you by Grow Group UK - Unlocking the Medical Potential of Cannabis Grow Group's Links: https://growgroup.komi.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnQzTlNYVDNWbWQ0WHhRcGhoLWYzeE5MdU9KQXxBQ3Jtc0tsOUppeV95cy01dUtxQWIyLU83S3VyOXlFZkFfQlRWRm9MMWdJYWR6RkJ2dlEtVzVRNXJhOGNKemxKdW80NkdDamNTZ3I3eldqdEhvQWJJTENwdVdiYUJZZHB1T05vMVZLR0FON3BKUmVvakRHVWlLRQ&q=https%3A%2F%2Fgrowgroup.komi.io%2F&v=tObqvfLA5lo] Follow Alex: https://linktr.ee/alexfrasercanna [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0owdHhtTnJCUnVQeWJmSWN1aWNmWVNiSVZld3xBQ3Jtc0tsMFUtUXpSZHF6SWE4MWNNVmtYeFpXSjJPQS1SeThROXFSMzdyV1E1TEZvTUdDaFJWd0U1UTM3eWR2SHVBMHNzV29SeFBVYWVuM3Zwbm5WVU4tZmlVZDNRSWt4ZllhRVRvOHAydWZ4MHFzRS1JaHE2Zw&q=https%3A%2F%2Flinktr.ee%2Falexfrasercanna&v=tObqvfLA5lo] Stay tuned for the next episode coming soon!

Happy 4️⃣2️⃣0️⃣! Plant Medicine Artist Lydia & Medical Cannabis Marketing Manager Joséphine- GC S3E6

For today's 4️⃣2️⃣0️⃣ special, we bring you the second part of our Plantz Women's Circle podcast interviews. We spoke to Lydia aka Mershmaid Illustrations, who is a chronic pain patient and plant medicine artist, as well as Joséphine McFarlane, who is the Marketing Manager of GROW® Group who advises many UK clinics and runs Auravia Medical's marketing, and is also prescribed for symptoms related to Autism.  We spoke about: -Women's patient experiences with cannabis -Transitioning to Dry Herb Vaporizing -Disclosing medical cannabis at work -Diversity and equity in the industry -Censoring cannabis on social media And much much more! Lydia's Instagram:   / mershmaidillustrations  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2NiellVWjNvSlEtOTRRTHVndGF4TER0eFV5UXxBQ3Jtc0tsSjlXX0RyUlYwNGE2UXFGLU9LS1ZaUllyZmQ4OENLNFBCWTFJQTFJN1hiUDlaT3ZreVdWSEU3ZEpIT2o3T1RYMHdkcjc4TU9aa1lOb1JUODV6MHBUdEtldUNCVEg1YVZZSXoyQlMzZkdjYjdmLVkydw&q=https%3A%2F%2Fwww.instagram.com%2Fmershmaidillustrations%2F&v=OGwjXIjnASc] Joséphine's Bio: https://growgroup.org/team-member/jos... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW1TVmV0MUI2TFhPS2hCMzhSUDlJSEYwYm52d3xBQ3Jtc0tseF9QMnR0SzVxMzVRU1pMZWwzbXptR2xZc214XzZnMHFVRWt2NFdpMjZyQjhhc2JZdko5TXdCUGo0R1lteVZFSF9QWGtIU3gtSVl1a0hlVW1UZGp0Y1E2WFFyNElQbUJWNmt0ZjRkLXkzN0p2WExxQQ&q=https%3A%2F%2Fgrowgroup.org%2Fteam-member%2Fjosephine-mcfarlane%2F&v=OGwjXIjnASc] To learn more about Plantz and the Women's Circle events, please visit: https://plantz.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmZrNVZwaWZmS21mSThHbWJZeVFZRHZfOGhRQXxBQ3Jtc0tsd05OdWhRUmtidVhtcWRuRTlPQ2N4c01wRVhwZndYeDRUWUUtN0ZwMWdjSDlFTGRSMWlkZU1ncGpGZTlDU0lYNXFDc2Z1SnlST1hDcGl5a05xUWdJT0YyMENTVmxsRFRsNDYwV2E2eG9wdmJPcDZZUQ&q=https%3A%2F%2Fplantz.io%2F&v=OGwjXIjnASc]  ----------------------------------------------------------------------------------------------------- Grow Conversations is your window into the world of medical cannabis. Brought to you by Grow Group UK - Unlocking the Medical Potential of Cannabis Grow Group's Links: https://growgroup.komi.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnQzTlNYVDNWbWQ0WHhRcGhoLWYzeE5MdU9KQXxBQ3Jtc0tsOUppeV95cy01dUtxQWIyLU83S3VyOXlFZkFfQlRWRm9MMWdJYWR6RkJ2dlEtVzVRNXJhOGNKemxKdW80NkdDamNTZ3I3eldqdEhvQWJJTENwdVdiYUJZZHB1T05vMVZLR0FON3BKUmVvakRHVWlLRQ&q=https%3A%2F%2Fgrowgroup.komi.io%2F&v=tObqvfLA5lo] Follow Alex: https://linktr.ee/alexfrasercanna [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0owdHhtTnJCUnVQeWJmSWN1aWNmWVNiSVZld3xBQ3Jtc0tsMFUtUXpSZHF6SWE4MWNNVmtYeFpXSjJPQS1SeThROXFSMzdyV1E1TEZvTUdDaFJWd0U1UTM3eWR2SHVBMHNzV29SeFBVYWVuM3Zwbm5WVU4tZmlVZDNRSWt4ZllhRVRvOHAydWZ4MHFzRS1JaHE2Zw&q=https%3A%2F%2Flinktr.ee%2Falexfrasercanna&v=tObqvfLA5lo] Stay tuned for the next episode coming soon!

The Power of Medical Cannabis & Women's Health - EmpowHer, Elle Cooper & Treat-It (GC S3 E5 Part 1)

Today's episode was filmed at the Plantz.io Women's Circle. On Tuesday 10th March 2026, an extraordinary group of women came together to share, connect, and celebrate their journeys with plant medicine. The energy was electric, the conversations were raw, and the impact was unforgettable. We filmed in the Auravia Medical podcast room, who made the event possible through an educational grant. For more info on Auravia: https://auraviamedical.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHY3MlFKb2pkcWZWU3lDN2pZM3pkd25JYXVZQXxBQ3Jtc0tsSFBFa1h0TDRXNGZwblk1ZjM1bnBLeG9HVEFhSGJ2dnUweFhiUDkxYk1SSGx3dEMzaUEwbDZYVXE2X3QxSEtpd0VNSmNNZFYtNEYzdWx6QzhmaE5CQmJsY29fN1NfSXQ4bXNrdHFJSE83NWlBb0p0Zw&q=https%3A%2F%2Fauraviamedical.com%2F&v=4Z6FDmbkMxI] In the first part of (our first-ever) two-part episode, we interviewed: 1. Heidi and Kiky of EmpowHer Cannabis Society, the world's largest society for women in the cannabis industry. For more information about EmpowHer: https://empowhersociety.world/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTVSQUpCR09qZkR6MjExdlBGRnRWcGpZZWZ2QXxBQ3Jtc0trek9QNUtHb3RkR0hsTjhqQm5YSThiMVh1Q3psR3VPMGtsckEtUF9KRVpMMU9vbjBrM3hKOEVPeVljUDZSVUtJY1ViOHJZb0tPWmpWUzdaQ0lZd2tVZVpEaFM2NV9QVk1WZTRqTng2a1ZhVDVSMVpZaw&q=https%3A%2F%2Fempowhersociety.world%2F&v=4Z6FDmbkMxI] 2. Elle Cooper, an inspirational patient activist and influencer who travels the world creating content. Elle's Links:   / ellecoooper  [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTB6dWZOamhVbGg1OFV2al9xLUlZZlY2b3lDd3xBQ3Jtc0tsdDExSUlMR1pQZEpyQ2lCWjVRM3NpS3BnTUlqXzNQbUZ0VXVlWTVZRmtCRC04NE94clVablp3azg2X0FJTUFoUXJVTTJ1cmVTVlV6d2VFRi13V0R3ODE5c1pmNmZzZzgwdUZoYmRwY2UwYzA0aWtiVQ&q=https%3A%2F%2Fwww.instagram.com%2Fellecoooper%2F&v=4Z6FDmbkMxI]    / @ellecooper420  [https://www.youtube.com/channel/UCLkzWAh8DWIc5xL5DdsnFmQ] 3. Louise Farey, the Lead Patient Navigator at Treat-It Clinic who recently received the Cannabis Industry Council Award for Best Customer Service.  Treat-It Clinic: https://treat-it.clinic/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1ZydG5PR0NnMHNqNTZGLTlCYzhnZTNqcGZEd3xBQ3Jtc0tuanh1Si1ERGhkdUQwNmZyUUhudWp0MVc1dDVGZ0I4TGZ5UFpfZkhScWRaaVNvSV80UlNhUDI5eFhhcy1YZ3M3V3o2eTFoek8wS0NFdkdnYW9xcUNnUFJvdk5JVmZUTkhIazV5VFU2V2o1QzBTbmFUOA&q=https%3A%2F%2Ftreat-it.clinic%2F&v=4Z6FDmbkMxI] ----------------------------------------------------------------------------------------------------- Grow Conversations is your window into the world of medical cannabis. Brought to you by Grow Group UK - Unlocking the Medical Potential of Cannabis Grow Group's Links: https://growgroup.komi.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnQzTlNYVDNWbWQ0WHhRcGhoLWYzeE5MdU9KQXxBQ3Jtc0tsOUppeV95cy01dUtxQWIyLU83S3VyOXlFZkFfQlRWRm9MMWdJYWR6RkJ2dlEtVzVRNXJhOGNKemxKdW80NkdDamNTZ3I3eldqdEhvQWJJTENwdVdiYUJZZHB1T05vMVZLR0FON3BKUmVvakRHVWlLRQ&q=https%3A%2F%2Fgrowgroup.komi.io%2F&v=tObqvfLA5lo] Follow Alex: https://linktr.ee/alexfrasercanna [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0owdHhtTnJCUnVQeWJmSWN1aWNmWVNiSVZld3xBQ3Jtc0tsMFUtUXpSZHF6SWE4MWNNVmtYeFpXSjJPQS1SeThROXFSMzdyV1E1TEZvTUdDaFJWd0U1UTM3eWR2SHVBMHNzV29SeFBVYWVuM3Zwbm5WVU4tZmlVZDNRSWt4ZllhRVRvOHAydWZ4MHFzRS1JaHE2Zw&q=https%3A%2F%2Flinktr.ee%2Falexfrasercanna&v=tObqvfLA5lo] Stay tuned for the next episode coming soon!

Unlocking Nature's Wisdom with VOR Group CEO Liam McGreevy- GC Podcast S3 E4

Today, Alex sits down with VOR Group's CEO Liam McGreevy to discuss the goals of the group, and Liam's journey so far in the world of cannabis.  Discussing a variety of topics including (but not limited to): -Importing hydroponics, medical cannabis, and high-street CBD -What VOR does and stands for -Airmed Clinic and the My Patient Access Scheme -Supply chain development -Manufacturing, distribution, and sales ...and much more! Let us know your thoughts about this episode in the comments below. VOR Group: https://thevorgroup.com/# Airmed: https://airmedclinic.co.uk/ MyDispensary: https://www.my-dispensary.co.uk/ ----------------------------------------------------------------------------------------------------- Grow Conversations is your window into the world of medical cannabis. Brought to you by Grow Group UK - Unlocking the Medical Potential of Cannabis Grow Group's Links: https://growgroup.komi.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnQzTlNYVDNWbWQ0WHhRcGhoLWYzeE5MdU9KQXxBQ3Jtc0tsOUppeV95cy01dUtxQWIyLU83S3VyOXlFZkFfQlRWRm9MMWdJYWR6RkJ2dlEtVzVRNXJhOGNKemxKdW80NkdDamNTZ3I3eldqdEhvQWJJTENwdVdiYUJZZHB1T05vMVZLR0FON3BKUmVvakRHVWlLRQ&q=https%3A%2F%2Fgrowgroup.komi.io%2F&v=tObqvfLA5lo] Follow Alex: https://linktr.ee/alexfrasercanna [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0owdHhtTnJCUnVQeWJmSWN1aWNmWVNiSVZld3xBQ3Jtc0tsMFUtUXpSZHF6SWE4MWNNVmtYeFpXSjJPQS1SeThROXFSMzdyV1E1TEZvTUdDaFJWd0U1UTM3eWR2SHVBMHNzV29SeFBVYWVuM3Zwbm5WVU4tZmlVZDNRSWt4ZllhRVRvOHAydWZ4MHFzRS1JaHE2Zw&q=https%3A%2F%2Flinktr.ee%2Falexfrasercanna&v=tObqvfLA5lo] Stay tuned for the next episode coming soon!

Author of UK Police Medical Cannabis Guidance Richard List: GC Podcast S3 E3

In this episode, we’re joined by Richard List who is the Controlled Drugs Liaison Officer (CDLO) at Thames Valley Police, as well as the author of the recent UK Police Medical Cannabis Guidance. We are also hosting a webinar near the end of this month for Doctors with Richard. If you are a Doctor, please sign-up via our Doctor Portal: https://doctors.growgroup.org/   This episode draws on Richard's experience as a former street policeman and CDLO, sharing real-world insight into:   -Driving legally as a patient -What to do if you’re stopped by police -How officers are being educated around prescribed cannabis -The cannabis community -Common misconceptions -How clearer guidance is helping bridge the gap between patients and policing ...and much more!   This honest, practical conversation is an essential listen for medical cannabis patients, advocates, and anyone navigating the realities of UK law enforcement. To read the full guidance: https://library.college.police.uk/docs/NPCC/Medicinal-cannabis-guidance-2025.pdf.PDF ----------------------------------------------------------------------------------------------------- Grow Conversations is your window into the world of medical cannabis. Brought to you by Grow Group UK - Unlocking the Medical Potential of Cannabis Grow Group's Links: https://growgroup.komi.io/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnQzTlNYVDNWbWQ0WHhRcGhoLWYzeE5MdU9KQXxBQ3Jtc0tsOUppeV95cy01dUtxQWIyLU83S3VyOXlFZkFfQlRWRm9MMWdJYWR6RkJ2dlEtVzVRNXJhOGNKemxKdW80NkdDamNTZ3I3eldqdEhvQWJJTENwdVdiYUJZZHB1T05vMVZLR0FON3BKUmVvakRHVWlLRQ&q=https%3A%2F%2Fgrowgroup.komi.io%2F&v=tObqvfLA5lo] Follow Alex: https://linktr.ee/alexfrasercanna [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0owdHhtTnJCUnVQeWJmSWN1aWNmWVNiSVZld3xBQ3Jtc0tsMFUtUXpSZHF6SWE4MWNNVmtYeFpXSjJPQS1SeThROXFSMzdyV1E1TEZvTUdDaFJWd0U1UTM3eWR2SHVBMHNzV29SeFBVYWVuM3Zwbm5WVU4tZmlVZDNRSWt4ZllhRVRvOHAydWZ4MHFzRS1JaHE2Zw&q=https%3A%2F%2Flinktr.ee%2Falexfrasercanna&v=tObqvfLA5lo] Stay tuned for the next episode coming soon!