IMCA peer2peer

Podcast by IMCA - Insurance Marketing and Communications Association

English

Business

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About IMCA peer2peer

Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.

All episodes

69 episodes

How to Navigate a Successful Rebrand w/ Emily Gruber

Emily Gruber, VP of Marketing and Communications at Dual North America [https://www.dualinsurance.com/us-en], joins Jim Flynn and Leslie Castillo to share insights from leading a complex rebrand in the insurance industry. From strategic planning and internal alignment to visual identity and execution, Emily breaks down what it takes to successfully reposition a brand. Interested in leading a rebrand of your own? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE [https://onefire.com].

12 May 2026 - 35 min

Attracting the Next Generation w/ Greg Phitidis

Greg Phitidis, Brand Director at Free Brands [https://freebrands.co/], joins Leslie Castillo and Jim Flynn to discuss the pressing challenge of attracting talent to the insurance industry. In this episode, they explore recent research on Gen Z’s perceptions of insurance careers and the disconnect between what the industry offers and what younger generations are seeking. Interested in learning how to better position your organization to attract emerging talent? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE [https://onefire.com].

21 Apr 2026 - 30 min

Employee Culture w/ Noelle Codispoti

Noelle Codispoti [https://www.linkedin.com/in/codispoti/] joins Jim Flynn and Leslie Castillo to discuss the critical importance of employee culture in the insurance industry. In this episode, they dive into today’s talent crisis, the difference between culture and mission/values, and how marketing plays a key role in authentically representing an organization’s culture. Interested in building a more positive and authentic workplace culture? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE [https://onefire.com].

31 Mar 2026 - 46 min

Agency Partnerships in a Changing Landscape w/ Richard Look

Richard Look, President of Vertibrands [https://vertibrands.com/], joins Jim Flynn and Leslie Castillo to discuss how agency partnerships are evolving in the insurance marketing space. From the rise of hyper-specialists to the growing demand for measurable results and the influence of AI, this conversation explores what today’s clients expect and how agencies can build credibility, cultural alignment, and lasting relationships. Tune in to this episode of the IMCA Peer-to-Peer Podcast from ONEFIRE [https://onefire.com] to learn how agencies can adapt and thrive.

10 Mar 2026 - 34 min

Redefining Marketing w/ Kathryn Smith

Kathryn Smith, Managing Director of Marketing at Jencap [https://jencapgroup.com/], joins Jim Flynn and Leslie Castillo to unpack how search and marketing are evolving in an AI-driven world. From credibility and authenticity to short-form content and teaching algorithms, this episode explores how marketers can adapt their strategies to solve real audience problems and stay visible in modern search. Tune in to this episode of the IMCA peer2peer podcast.

17 Feb 2026 - 37 min

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