Kids, Chaos & Killer Campaigns

From One Idea to Ten: Marketer’s Guide to Content Repurposing

What if one blog post could fuel your entire week of marketing? This episode shares a stress-free system for turning a single piece of content into 10 high-impact assets—so your campaigns keep running while you finally unplug. You’ll learn how to: * Multiply one guide, blog, or checklist into posts, emails, and videos * Extend reach across channels without annoying your audience * Batch like laundry day (yep, it’s cheesy—but it works) * Repurpose like your kids use their imagination—anything into everything If you’ve ever tried to balance campaign deadlines with sunscreen battles, this episode is for you. Listen in to learn how to work smarter, not harder—and finally take that vacation without your laptop.

🔎 AIO vs. SEO: How to Rank Everywhere (with

Is SEO dead? Not even close—but it’s no longer the only game in town. In this episode of Kids, Chaos, and Killer Campaigns, we break down the rise of AIO (AI Optimization) and what it means for marketers who want to be found everywhere—from Google to ChatGPT. In this episode, you'll learn: * What AIO actually is (no, it’s not just AI-generated content) * How to format answer-first content that gets cited by AI tools * Key differences between SEO and AIO ranking signals * Real-world examples of blending SEO strategy with AI-readiness * A simple weekly challenge to make your existing content go further Whether you're in demand gen, content, or strategy—and juggling snack requests between Zoom calls—this episode will help you future-proof your content strategy with smart, scalable tactics. 🎧 Subscribe, share, and join the movement of marketers writing for humans and algorithms—without losing their voice (or their sanity).

10 AI Prompts That Save Time, Sanity, and Even Bedtime 🛌

Ever typed “write an email” into ChatGPT and cringed at the result? Yeah, me too. In this episode of Kids, Chaos & Killer Campaigns, I’m sharing 10 tried-and-true AI prompts that actually work—saving you time on everything from emails and LinkedIn posts to bedtime stories and client briefs. Whether you're a marketer balancing inboxes and snack time or just trying to get through your campaign list without burning out, these prompts are for real life—and real results. Here’s what you’ll get: The exact follow-up email prompt I use that replaces “Just checking in” forever A post-worthy prompt that turns bullet points into scroll-stopping LinkedIn content My go-to bedtime story generator when I'm traveling (yes, really) Bonus tip: How to organize and reuse your favorite prompts like a pro Tune in if you: * Want to save hours every week with AI * Are building content while balancing chaos (aka kids, meetings, and rewarming your coffee) * Need a smarter way to stay creative without starting from scratch AI isn’t here to do your job—it’s here to lighten your load. Let’s make it work for you.

Real-World Personalization That Converts (Without the Creep Factor)

How do you make your audience feel truly seen—and not just served a templated “Hi, {First Name}”? In this episode of Kids, Chaos, and Killer Campaigns, Eden Reid explores the real meaning of personalization in marketing. With stories from the snack-time trenches and tips from the B2B frontlines, you’ll learn: * Why relevance beats recognition every time * How to build personas your team will actually use * The difference between personalization that clicks and personalization that creeps * Tactical wins across email, LinkedIn, websites, and ads * How to segment smarter—by role, lifecycle stage, and behavior * The one-question rule to test whether your message is “human enough” You’ll walk away with actionable strategies (and relatable parenting metaphors) to sharpen your segmentation, simplify your message, and increase ROI—without sacrificing authenticity. 👶 Snack-packing moms and spreadsheet-loving marketers alike, this one’s for you. 🔗 Subscribe, review, and share it with a marketing friend who could use a little personalization in their life.

It Takes a Village: Support Systems for Mom Marketers

Being a marketer and a mom isn’t a balancing act—it’s a full-blown juggling routine. In this episode of Kids, Chaos, & Killer Campaigns, Eden Reid dives into what it really means to build and rely on your village—at home, at work, and everywhere in between. From yogurt-covered kitchen cabinets to last-minute workday rescues, Eden shares personal stories and actionable tips for identifying lifelines, setting boundaries, and staying connected while traveling for work. Whether you're working remote with toddlers or navigating office life and school pickups, this episode is your reminder: you're not meant to do it all alone—and your village matters more than any productivity app. Takeaways: * How to identify and lean on your support system * Tips for creating healthy work/family boundaries * Why your professional network counts as your village * Rituals to stay connected while traveling for work Challenge this week: Text someone in your village, thank them, and ask how you can support them too.