Leaders of Growth
In today's episode, we embark on the journey of scaling a startup to an international company with Bas Smeulders, the Co-Founder and CFO of SendCloud. Bas shares invaluable insights from his decade-long experience transforming a garage-based startup into a thriving startup. In our conversation, we explore: • Scaling Challenges of SendCloud and Hiring Strategies, • The beginnings of SendCloud and how the founders started out in a garage selling smartphone accessories. • Mastering market dynamics, securing funds, and synergizing, • Achieving a balance between having a flexible culture and building strong processes, • The challenges of growing too quickly or too slowly. • Pivoting to a subscription model, • Diversifying customer segments and distribution channel • And more!
58 episodes
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